Iterative Upgrading Of Thermal Insulation Technology Opens A New "Warm Winter Era"

With the release of cold wave warnings around the country, topics such as "Great War in Autumn and Winter" and "My Tips for Keeping Warm" have become popular on popular social platforms such as Xiaohongshu, Weibo and Tiaoyin.

From the basic warm keeping function to the clothing items that integrate functionality and fashion; From a single scene customization demand to the satisfaction of the whole scene... At present, consumers' demand for warm clothing is no longer limited to the basic warm keeping function, but more flexible and adaptable wearing scheme.

High tech products such as thermal sports clothes made of intelligent temperature controlled fabrics, thermal underwear made of hollow fiber technology, aerogel cold resistant casual pants and other high-tech products have begun to appear. Winter clothing such as thermal underwear and down jacket is entering a new stage of "technology+fashion".

Iterative upgrading of thermal insulation technology opens a new "warm winter era"

"When choosing warm clothing in autumn and winter, in addition to its warmth retention performance, it is also important to see whether it is bulky. While keeping warm, you don't want to look fat and bulky in your clothes," said Ms. Wang, an office worker.

Indeed, in the past, traditional thermal underwear was usually heavy and bulky. However, with the progress of science and technology and the improvement of people's living standards, consumers' demand for thermal clothing is no longer single. The heavy feeling and inconvenience brought by traditional thermal underwear can no longer meet consumers' demand.

In this context, major brands have begun to develop new thermal underwear, using new materials and advanced technology to show a lighter and more efficient thermal effect.

"This year, the" Hot Octave "series launched by Cat Man has been innovatively upgraded from 3.0 to 4.0. The new product also has antibacterial function, which further improves the wearing experience and health protection of underwear. In addition, in order to respond to the concept of environmental protection, Cat Man has also added environmental protection materials in his underwear. The application of these materials makes the underwear more soft and skin friendly in touch. " The head of product marketing of Cat Man Group said.

It is reported that the hot eight degree 4.0 series launched by the cat man brand this year uses air temperature locking technology to ensure the safety, comfort and breathability of the product while providing lasting warmth.

According to the data of the 2022-2023 Global and Chinese Underwear Industry Operation Monitoring and Consumer Insight Research Report released by Ai Media Consulting, the demand for underwear in China is increasing year by year, and the underwear consumer categories are gradually becoming fashionable, personalized and diversified.

At the same time, the In depth Analysis Report on Thermal Underwear Categories also pointed out that the thermal underwear industry has moved from the "basic demand cognition stage" to the "function iteration and upgrading stage" since 2000, and further moved into the "application scenario diversification stage" after 2010. Compared with the initial stage of the industry, the diversified functions of products and their application occasions have been significantly expanded.

Traditional underwear brands such as Maoren, Hengyuanxiang, Langsha, and Hongdou have also begun to transform and upgrade in recent years to meet market demand.

Of course, this wave of scientific and technological innovation has not stopped in the field of thermal underwear. Down jacket brands and outdoor sports brands have also constantly refreshed new heights of thermal performance by using advanced materials, optimizing structural design, integrating intelligent temperature control technology and other means, bringing consumers a more lightweight, warm and functional wearing experience.

This year, in order to meet the market demand, the down jacket brand Bosiden has independently developed the thermal moisture force balance system 3.0. Compared with the 2.0 version, this version incorporates advanced intelligent temperature control technology, which can accurately adjust the heating effect according to the amount of human activity and changes in the external environment temperature.

Relying on the "Thermal Humidity Force Balance System 3.0", Bosiden launched the VERTEX series, which has realized the all-round adjustment from static warmth preservation to dynamic heat dissipation and moisture heat balance, not only improving the warmth preservation performance, but also endowing the clothes with light, soft, durable quality characteristics.

In addition, the outdoor sports brand Camel has launched the far-infrared heating down jacket, which absorbs the far-infrared heat emitted by the human body and converts it into heat energy to release far-infrared light waves, forming a heat circulation system to quickly warm the body and keep it warm for a long time.

In addition, outdoor sports brand Camel and China Textile Research Institute Jiangnan Branch jointly developed and launched Weifeng MICROTOP-TEX fabric. Wan Guangyang, general manager of camel brand, said that the fabric has both breathable and warm functions, and has high strength tear resistance.

With the progress of science and technology and the continuous improvement of consumer demand, the rise of self research of heat preservation technology is reshaping the "new realm" of extreme cold protection. Similarly, the continuous investment and innovation of clothing brands in technology is not only a way for brands to explore the high-end path, but also a response to the current market consumption trend.

The consumer market is diversified, and "scene" becomes new demand

The application of thermal black technology in clothing has been continuously upgraded, which not only improves the thermal performance of clothing, but also shows new vitality in the scene. These clothes, which combine technology and fashion, not only meet the needs of consumers for warmth, but also show their unique charm in a variety of scenes.

With the sublimation of consumer demand and the development of science and technology industry, thermal clothing is gradually developing in a scene oriented and diversified direction. From outdoor sports sportswear to urban trend down jackets, to daily wear of thermal underwear, these clothes not only meet consumers' thermal needs in different scenes, but also find a perfect balance between function and fashion.

For example, as one of the representatives of outdoor clothing, the trench coat has gradually entered the public's vision in recent years and become a sharp tool for urban fashion. The diversified color matching and style of wearing make the stormcoat grow rapidly in commuting, Citywalk and other scenes. This scenario based application not only improves the practicability of the stormcoat, but also occupies a place in the fashion trend.

"The camel sales leading" King Kaijia "sportswear fully integrates functional needs and fashion elements, which not only meets the strict requirements of professional outdoor enthusiasts, but also takes into account the urban crowd's pursuit of fashion and comfort." Wan Guangyang, general manager of Camel brand, introduced that during the Double 11 Festival, Camel ranked first in terms of sales of Tmall and Tiaoyin channel rush suit category.

In addition to the jacket, down jacket and thermal underwear are also important representatives of the scene application of black technology clothing.

At present, the "extremely cold down jacket" launched by various brands in the market provides solutions for extreme weather with a triple thermal insulation system, giving consideration to the balance between technology and fashion. For example, Bosiden, Li Ning and other brands have integrated "black technology" into fabric selection to protect consumers from cold and wind in autumn and winter.

In addition, in terms of underwear, Cat Man's hot eight degree 4.0 warm clothing product launched this year is also a representative of the scenario application of warm black technology clothing. Through three series of designs, this warm clothing product accurately meets the needs of consumers at different temperatures. Whether in cold outdoor environment or warm indoor space, consumers can find their own warm clothing styles.

In addition, in terms of color selection, the Cat Man Hot Eight Degree 4.0 warm clothing products range from classic black and white gray to fashionable bright colors. Consumers can choose the most suitable color according to their own preferences and wear needs. This variety of color choices not only improves the fashion sense of warm clothes, but also enables consumers to show their unique personal style in different scenes.

It is worth noting that the cat man hot eight degree 4.0 warm clothing products also pay attention to the details of neckline design. According to the brand introduction, the high neckline design can effectively block the cold wind and is suitable for outdoor cold environments; The low neckline design is more comfortable and breathable, suitable for indoor and other warm environments. This differentiated neckline design not only meets consumers' needs for warmth in different scenarios, but also improves the comfort and convenience of wearing.

According to the 2023 Thermal Clothing Consumption Observation released by Jingdong, thermal black technology clothing has attracted much attention in the market and become the preferred application mode of many clothing brands. By adopting advanced thermal insulation materials and technologies, these black technology clothing not only improved the wearing experience of consumers, but also broke the long-term monopoly of European and American brands on high-end thermal insulation clothing market.

Undoubtedly, scientific and technological innovation is the power and source of product upgrading, but science and technology is only one link of product development. The creation of diversified consumption scenarios, the satisfaction of market segments, and the innovation of differentiated products are also important elements for the realization of "curve overtaking" of thermal clothing.

"In the warm clothing market pattern, although traditional leading enterprises take the lead in sales, with the dilution of brand strength, it may show a gradual downward trend. On the contrary, Jiaonei, Jiaoxia Ubras、 On the basis of the original products, Youkeshu and other cutting-edge underwear brands started from the pain points of difficult size selection, lack of comfort and other products, and upgraded the product selling points, scene integration, and brand value, so as to achieve rapid growth. " Said an analyst at iMedia Consulting. (By Liu Yinyin)

(Source: Xinhuanet)