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Wisdom Empowers! Create A New Ecosystem Of "New Intelligence+New Quality" Industrial E-Commerce
On December 13, 2024 China Textile and Garment Industry E-Commerce Conference was held in Humen, Dongguan, Guangdong. With the theme of "jointly building industrial e-commerce and sharing new quality ecology", the conference brought together high-quality industrial cluster enterprises and digital and intelligent elites to jointly describe a new chapter in the new quality ecology of textile and garment industry e-commerce. The conference was guided by the Circulation Branch of China Textile Industry Federation, the People's Government of Humen Town, Dongguan, hosted by Humen E-commerce Association, and co organized by Guangdong Humen Fumin Group Co., Ltd., Dongguan E-commerce Federation, Dongguan E-commerce Public Service Center, and Humen E-commerce Industrial Park.
Xia Lingmin, Secretary General of China Textile Industry Federation, Xu Jianhua, President of Circulation Branch of China Textile Industry Federation, Bu Xiaoqiang, Special Vice President of China Textile Industry Federation, Executive Committee of Guangdong Garment Industry Association, AI technology, digital supply chain, digital intelligence e-commerce platform service agencies, MCN agencies, e-commerce enterprise representatives and industry media attended the conference.
Industrial e-commerce opens a new chapter in digital intelligence service of Humen e-commerce
The textile and clothing industry e-commerce has developed rapidly for 20 years, and the industry competition pattern has experienced important and profound changes. From channel competition to product competition, from price competition to supply chain competition, every race track conversion in the industry is accompanied by the upgrading of mobile communication equipment and technical tools. Today, expanding the digital economy, building a digital city, and developing digital commerce have become the mainstream trend of China's economic and social innovation and development, and the textile and clothing industry e-commerce has ushered in an unprecedented opportunity for digital and intelligent upgrading.
Xu Jianhua, Chairman of the Circulation Branch of China Textile Industry Federation, made a keynote report at the conference with the theme of "based on the new stage, grasp the new trend, and build a modern industrial system in Humen". From three aspects of "the industry enters a new development stage, the trend and focus of industrial e-commerce, and the construction of Humen modern industrial system with new quality productivity", he discussed in detail the relationship between industrial e-commerce and the construction of modern industrial system of textile and clothing and the future development trend. He said that at present, industrial e-commerce is actively embracing change, and constantly innovating around AI and big data applications, green development, online and offline integration, cross-border e-commerce and emerging channel expansion, new retail and customized services, and supply chain innovation, leading the industry towards a more intelligent and high-quality direction.
He believed that the development of new quality productivity should not only see the emerging productivity and future industries, but also focus on whether the traditional productivity can be transformed and upgraded. Humen, as a world-class industrial cluster integrating manufacturing cluster, circulation cluster and e-commerce cluster, has formed an industrial ecology of government, industry and enterprises working together, supporting the upstream, midstream and downstream of the industrial chain, leading enterprises leading and driving, key support for backbone enterprises, small and micro enterprises and family workshops taking the path of specialization, innovation and supply chain collaboration. China Textile Federation clearly pointed out that the new quality productivity of textile is a resultant system composed of scientific and technological productivity, cultural productivity, green productivity and healthy productivity; To develop new quality productivity, scientific and technological innovation is the core element, factor allocation is an important guarantee, and industrial upgrading is the key point; The construction of textile modernization system should be comprehensively boosted by new quality productivity; All of these have provided fundamental guidance for the high-quality development of Humen textile and clothing industry.
Wang Sen, deputy mayor of Humen Town, Dongguan, also mentioned in his speech that "Humen, as an important e-commerce cluster in Dongguan and even in South China, has always been committed to promoting the innovation and development of industrial e-commerce. Relying on its unique geographical location, perfect industrial chain support and forward-looking policy guidance, it has gathered a large number of high-quality e-commerce enterprises. Now, Humen's e-commerce industry has entered a new stage of development, forming a strong competitive e-commerce industry cluster. "
As one of the annual e-commerce industry events in the Greater Bay Area of Guangdong, Hong Kong and Macao, this e-commerce festival takes "dry e-commerce, come to Humen" as the theme, focuses on "industrial e-commerce digital marketing", comprehensively promotes "Dongguan manufacturing Humen online marketing", and injects more powerful power to promote the intelligent and digital transformation of Humen industrial e-commerce.
Forward looking vision, conspire with multiple paths for intelligent upgrading of industries
In recent years, the rapid iteration of information technology in the new era represented by big data, cloud computing, artificial intelligence, generative AI, VR technology, etc. has injected new vitality into the development of e-commerce in the textile and clothing industry, and also set off a new wave of competition. The comprehensive competitiveness system of e-commerce enterprises is being rebuilt. At present, China's textile and clothing e-commerce enterprises are in the stage of hesitating to upgrade the logarithmic intelligence. On the one hand, most enterprises are deterred from "big data, high intelligence" and other technical tools; On the other hand, enterprises and e-commerce industry digital and intelligent service platform institutions cannot accurately deliver demand and establish a long-term cooperation mechanism. Based on this, relevant industry experts gathered in Humen to share development experience, discuss the pain points and blockages, open a new vision, and seek the future of the industry. The speakers and dialogue guests shared their development experience and insights from their own different fields with their unique perspectives.
Dr. Liu Ke, the co-founder and chief product officer of Feiliu Technology, gave a wonderful interpretation of the new path of the integration of e-commerce supply chain and intelligent technology innovation under the title of "AI empowering and intelligent creating the future - clothing e-commerce flexible supply chain solution". She said that, driven by the transformation of consumer demand, the supply chain management of footwear and clothing is facing the pain point of low internal and external collaboration efficiency and high cost caused by data isolation. The flexible quick reaction supply chain capability has become the core competitiveness of fashion footwear and clothing enterprises. She described in detail the model of "AI building the collaborative management platform of the clothing industry SCM supply chain and enabling the full life cycle management" of Feiliu Technology. Through the one-stop supply chain service model of "intelligent push, selection and assembly of goods, and supply chain production", it can better achieve ecological cooperation and win-win in the clothing industry.
Shi Lingping, founder of Hard Stone Channel and AI/big data/trend enabling expert, described in detail how to make better use of data for consumer trend insight under the title of "E-commerce products and marketing trends driven by AI big data". He interpreted the future trend of e-commerce products from both domestic and international dimensions, providing guidance for e-commerce enterprises to carry out product research and development and marketing in the next step. At the same time, he said that sustainable development must be the general trend, so it is necessary to be good at operating AI technology, better data analysis, and help enterprises make wise decisions.
Exchange and collision, jointly explore digital intelligence technology, reshape the new ecosystem of e-commerce
In the thematic dialogue session, Wang Wei, President of Dongguan E-Commerce Federation, Chairman of Dongguan Humen E-Commerce Industrial Park, Zeng Jing, Vice President of Hangzhou Fuyang District E-Commerce Association, and Head of Silver Fox Venture Capital Operation, Lu Daozhi, Founder and CEO of clothing needle and clothing line, Lei Jing, Chief Operating Officer of Huawei Cloud cross-border e-commerce platform Liao Wenyan, the general director of the South China region of Jirui Technology Co., Ltd., and Yang Tao, the dialogue host, the executive director of Shanghai United E-commerce Research Institute, held brilliant discussions and exchanges on the topic of "How digital intelligence technology reshapes the new ecology of industrial e-commerce".
Wang Wei said that Humen E-Commerce Industrial Park is not only a core e-commerce hub in Dongguan, but also a well-known e-commerce cluster across the country. It has always been committed to exploring innovative applications of digital intelligence technology to drive the deepening and upgrading of the industry. Looking forward to the future, Humen E-Commerce will strive to build a comprehensive and prosperous e-commerce ecosystem, gather upstream and downstream resources of the industrial chain, improve the service chain, and attract and cultivate top e-commerce talents. Through this series of measures, Humen will seize the opportunities, promote the seamless connection and leap forward development of "people, goods, and markets", and make every effort to "do e-commerce, come to Humen" This brand slogan.
Lu Daozhi pointed out that the clothing line, relying on its supply chain platform, has successfully achieved the fine integration and efficient management of local small and micro enterprises. After more than three years of in-depth practice, it has deeply realized the urgency and importance of digital transformation, which has not only significantly improved the response speed and flexibility of the supply chain, It also greatly promoted the normalization and standardization of operation management of small and micro enterprises. Looking ahead, he hopes that through continuous efforts and optimization, more cross-border orders can be attracted to Humen for production, and further consolidate and expand the core position of Humen in the global e-commerce supply chain.
Zeng Jing said that gathering and making good use of digital assets has become the key to success in e-commerce. In the current ever-changing e-commerce ecosystem, MCN institutions focus on creating a more efficient and convenient content creation path for talent through comprehensive talent cultivation and operation strategies, skillfully integrating data analysis and cutting-edge AI technology, covering multiple links from content slicing, direct broadcast recording to short video production. Looking into the future, interest in e-commerce, IP creation, and the combination of IP and private domain will become a new direction for enterprises to break through and develop.
Liao Wenyan believes that e-commerce teams of e-commerce enterprises or brand enterprises should take "content as the king" as the core concept, establish standardized management processes and systems, build their own content management platforms with AI tools, and improve content production efficiency, so that the precipitated content can play a secondary role; Content assets will be the most important assets of e-commerce companies.
Lei Jing said that Huawei's involvement in cross-border e-commerce is due to the huge potential of the global e-commerce market and the urgent need for digital and intelligent transformation. As the world's leading ICT infrastructure and intelligent terminal provider, Huawei has strong technical strength and rich industry experience, and can provide cross-border e-commerce enterprises with comprehensive, efficient and secure solutions. By promoting the process of digital intelligence, Huawei Cloud hopes to help more enterprises succeed in the global market.
Finally, Yang Tao concluded that Humen's e-commerce development can be divided into four stages. From the "clothing+e-commerce", "e-commerce+clothing" to the current "e-commerce+X" stage, Humen has initially formed a cluster of service industries, attracting products from all over Dongguan to be sold in Humen, and will expand to the whole country and even the world in the future. When the fourth stage of development is "future e-commerce" When the time comes, e-commerce will become a well deserved pillar industry in Humen.
The 2024 China Textile and Garment Industry E-commerce Conference will be hosted by Wang Shuiyuan, Vice President and Secretary General of China Textile Federation Circulation Branch. The successful holding of the conference has provided cutting-edge information and forward-looking views for China's textile and clothing industry e-commerce to develop new quality productivity, improve the level of digital intelligence construction, and explore new paths for digital empowerment. It provides a realistic opportunity for the industry to inject new vitality, open up new space and create new increment. Taking this conference as an opportunity, China's apparel e-commerce industry will usher in a new scene of digital and intelligent upgrading and development.
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