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Brand Linkage, "Glory" Enlightens The Future! Yongrong Group Brand Innovation And Industry Development Forum Explores The Terminal Application Value Of Nylon Fiber

2024/12/24 19:55:00 0

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　　 Every technological innovation in the textile industry promotes the progress and development of the industry. In the increasingly fierce market competition, how to gain insight into the industry pain points and promote the integrated development of upstream and downstream of the industrial chain has become an important issue for textile enterprises. In recent years, Yongrong has set up an upstream and downstream R&D model of "three party coordination and four party linkage" against world-class enterprises, accurately capturing and meeting the needs of terminal diversification, and has established close strategic cooperation relationships with many terminal brand enterprises.

　　 On December 19, Fujian Yongrong Jinjiang Co., Ltd. (hereinafter referred to as "Yongrong") held the 2024 Brand Innovation and Industrial Development Forum in Putian, aiming to gather well-known textile enterprises, terminal brand enterprises and industry experts at home and abroad to discuss the terminal innovative application and industrial upgrading path of nylon fiber.

　　 Chen Baojian, Deputy Director of Textile Product Development Center, Li Lei, Director of Creative Design Department of China Textile Information Center, Wang Jiangen, General Manager of Yongrong Co., Ltd., Wu Meng, Deputy General Manager of Sales, Jin Zhixue, Senior Engineer of Fashion Clothing Research and Development Department and other guests and leaders attended the meeting.

　　 "As the leading enterprise in the high-end nylon industry, Yongrong is committed to the development of differentiated, functional and sustainable nylon products and the development of high-end application fields, constantly enhancing the competitiveness of the industry by means of collaborative innovation of industry, university and research, cooperation and linkage between upstream and downstream of the nylon industry chain, product and service innovation, and providing high-quality products and services to customers around the world." Wang Jiangen, the general manager of Yongrong, said in his speech that he hoped that through this brand forum, the terminal partners would jointly discuss and study the popular trend and development direction of nylon products, and promote the transformation of upstream and downstream enterprises in the industrial chain from a single manufacturing economy to a diversified symbiotic economic form such as smart, service-oriented, and experiential.

　　 Wu Meng, vice president of sales of Yongrong Shares, delivered the keynote speech of "Yongrong Shares Brand Cooperation". He pointed out that domestic brands focus on technological innovation and research and development, and pay attention to the continuous improvement of product quality. Foreign brands focus on product innovation and quality control, and integrate environmental protection concepts into brand strategies. We should actively expand diversified application fields through market promotion and brand construction, Meet the needs of different markets. In view of the common pain points of the supply chain, such as the contradiction between differentiation and scale, and the difficulty of language transformation at each port, yarn, weaving, and brand cooperation are needed to do their best to jointly maintain the win-win development of the industrial chain.

　　 In recent years, Yongrong has closely cooperated with China Textile Information Center, and has entered into terminal brand enterprises with the help of brand travel activities, and has achieved remarkable results in brand enterprise cooperation and new product development.

　　 Chen Baojian, Deputy Director of Textile Product Development Center, was a special guest to release the brand promotion achievements. Chen Baojian said that the Center has been cooperating with Yongrong Shares for four consecutive years, and has jointly promoted the brand influence of Yongrong Shares through a number of cooperation projects such as the technology alliance Wanlixing visit, fabric design competition, Future Nylon booth design, brand ip creation, etc. In the future, the Center will also continue to give play to the coordination advantage of "basic research&resource integration", build an exclusive platform for Yongrong's product development, promote the transformation of technical value into commercial value, and build an ecosystem of collaborative innovation and value transformation of the industrial chain.

　　 "Under the guidance of the policy that the state encourages enterprises to increase investment in research and development and adopt new technologies and new materials, Hesu Times and Yongrong Co., Ltd. jointly launched bio based antibacterial and odor suppression nylon fiber, which is suitable for close fitting clothing, pregnancy and infant market and clothing for the elderly." Zhou Guomin, chairman of Tianan Group, said at the sharing session on behalf of enterprises at the conference, The strategic cooperation between Yongrong and Hesu Times has not only achieved strong cooperation in technology, but also laid the foundation for technology in market promotion. The two sides will also take this opportunity to continue to explore more areas of cooperation, bring higher quality textile products to consumers, and promote technological innovation and sustainable development of fiber materials.

　　 Jin Zhixue, a senior engineer of fashion clothing R&D department of Yongrong Shares, shared the high-end development trend of the industry and the R&D and innovation achievements of Yongrong Shares in the subject of "Yongrong Shares 2025 New Product Release", and introduced Yongrong Shares' product development advantages in enterprise platform, hardware equipment, R&D investment, technical support, cooperation mode and other aspects.

　　 Later, in the interactive session of customer questions, the participating enterprises put forward their own understanding and doubts about their own product style and positioning, the development and application of bio based antibacterial and odor inhibiting fiber, CiCLO biodegradation, PA66 and other products, and also elaborated on the development needs and expectations of future nylon products. President Jin answered the questions raised by the customers one by one, and at the same time, many new ideas and new ideas came out in the interaction between you and me.

　　 The forum also specially set up a show for the transformation of clothing achievements, turning the scene into a fashionable stage of science, technology and aesthetics. In the dynamic rhythm, various ready to wear clothing, such as lightweight summer skirts, warm autumn and winter suits, are displayed in many fields, including leisure, sports, outdoor, etc., showing the diverse applications of high-end differentiated nylon, highlighting its unique charm.

　　 This forum witnessed the cutting-edge exploration and innovation achievements in the field of high-tech product technology research and development of Yongrong, decoded the ideological feast of technological innovation, and shared the development trend of the industry in the future. Yongrong will continue to work with the terminal brand, embrace technological change with a more open attitude, drive industrial upgrading with cutting-edge technology research and development, change life with technology, and create a better future for China's nylon industry with the upstream and downstream of the industrial chain!