Three Strategies Of Yongding City Under The Tide Of Science And Technology Promote The Transformation Of Clothing Trade Circulation

On February 24, Yongding City · Beijing Tianjin Hebei (Gu'an) International Trade City (hereinafter referred to as "Yongding City") grandly held the "2025 Yongding City North China Spring Shoes and Clothing Purchase and Approval Festival and AI Enabling Digital Development Conference of Shoes and Clothing Industry" in Gu'an County, Langfang City, Hebei Province. At the conference, Yongding City officially released three strategies for 2025 - deepening digital transformation, market terminal expansion and supply chain improvement With the ecological upgrading of new media, Gan Liming, the general manager of Yongding City, said that Yongding City aims to promote the digital transformation of the wholesale market of shoes and clothing in the north through the comprehensive application of artificial intelligence technology, and open a new chapter of business growth for businesses settled.

　　 Optimize service ecology to drive merchant performance growth

At the moment of rapid iteration of global science and technology, AI technology, like a surging wave, penetrates into all walks of life, powerfully drives the industrial revolution to speed up, and promotes major changes in the economic pattern. The clothing industry, as a typical representative of the integration of tradition and modernity, has been pushed to the forefront of this reform without exception. The extensive application of AI technology in production, supply chain management, precision marketing and other key links has not only opened up a new path for the transformation and upgrading of the clothing industry, but also brought unprecedented development opportunities.

In this magnificent wave of global technological revolution, Yongding City, as a landmark platform for the circulation of clothing trade in the north, actively carries out innovative practice with its keen insight and forward-looking strategic vision. It is like a pilot beacon, leading the northern garment industry to steadily move forward on the future development path, and constantly exploring new boundaries of industry development.

For a long time, Yongding City has made remarkable achievements in service concept, marketing mode innovation and transportation hub construction. Yongding City always adheres to the service concept of "prosperity of the market comes from the peace of mind of merchants", and is committed to achieving the dual goals of "smooth flow of goods" and "people have something to rely on". Under the guidance of this concept, we successfully coordinated more than 500 merchants' children to enroll successfully, and constantly improved the surrounding supporting facilities. Relying on the good business environment of Gu'an, we provided a stable and secure business environment for merchants.

At the same time, in the innovative exploration of marketing mode, Yongding City actively led merchants to get rid of the traditional store keeping and customer acquisition mode, paid attention to the operation of short video platform and content innovation, enabled merchants to achieve online drainage and offline transformation, and strongly promoted the steady growth of performance. In terms of transportation, Gu'an Daqing River transportation hub is expected to be put into use in December this year, realizing seamless connection with Beijing, Bazhou, Zhuozhou and other major high-speed railway stations, Daxing Airport, and further improving the transportation convenience of Yongding City.

　　 Anchoring three strategies AI empowering clothing industry reform

Under the background of surging technology and accelerating reconstruction of business pattern, Yongding City plans to move later, and the conference officially released three strategies. With AI technology as the driving core, implement the two wheel drive market strategy and new media ecological upgrading, comprehensively speed up the digital and intelligent transformation of the footwear and clothing trade circulation industry, aiming to reshape the business pattern and drive the performance to achieve rapid growth. Among them, AI's deep empowerment of the footwear and clothing trade circulation industry is particularly attractive, becoming the key core driving force to lead Yongding City to stand out in the fierce market competition and move forward steadily.

As the primary strategy, the core of deepening digital transformation lies in the comprehensive and in-depth integration of AI technology. Yongding City launched the "AI Global Enabling Plan", which aims to use AI technology to innovate business critical chains such as content creation, brand promotion, IP creation, and achieve accurate and efficient transformation of public domain traffic to private domain traffic. AI technology not only becomes an "intelligent engine" for merchants to expand their business, but also accurately captures consumer preferences in content creation, excavates potential market opportunities in data analysis, realizes personalized marketing in intelligent recommendation, and comprehensively demonstrates its huge enabling potential. By widely promoting the application of AI tools, Yongding City is promoting the leap from traditional "experience business" to "algorithm business", and realizing the seamless link between online and offline traffic ecology. With the deep penetration of AI technology, a new business ecosystem based on data and intelligence is accelerating to take shape in Yongding City.

The strategy of the second war focused on market terminal expansion and supply chain improvement. Yongding City adopted a two wheel drive strategy to focus on the northern market. On the one hand, deeply analyze the characteristics of surrounding key markets such as Shandong, Shanxi and Inner Mongolia, customize exclusive expansion plans, and attract high-quality terminal businesses and supermarket customers. At the same time, a "regional liaison station" will be set up to provide one-stop "resident butler" services to meet customer needs in an all-round way. On the other hand, by means of digital means, terminal businesses can be empowered to improve their online promotion and content production capacity, realize efficient transformation of online traffic to in store passenger flow, and open up a new channel for performance growth. In addition, Yongding City will also hold the "Clothing Supply Chain Conference" to build an industrial synergy ecosystem, and explore the creation of an intelligent clothing manufacturing industrial park to help merchants achieve the front store and back factory model. In the field of logistics, we have deeply cooperated with Shunfeng, Jingdong, etc., and opened the "Beijing Tianjin Hebei Inner Mongolia Jinlu" logistics line to further improve the efficiency of the supply chain.

The third strategy is to upgrade the new media ecological strategy. Yongding City will comprehensively upgrade the new media ecological layout, focus on building brand IP, and precisely layout the three platforms of Tiaoyin, Xiaohongshu, and WeChat video number, to promote omni channel coverage with differentiated operation strategies. On the dithering platform, the mode of "popular short video+brand live broadcast" is used; Little Red Book focuses on building the IP of "Northern Fashion Center"; WeChat video accounts focus on experience sharing live broadcast. Through the construction of a closed-loop mode of "content grass planting live broadcast transformation private domain precipitation", the traffic of the three major platforms is interconnected, efficient traffic ecology is built, brand influence is improved, strong power is injected into long-term development, the platform ecology is promoted to achieve fission growth, and the pace of digital transformation and market expansion is accelerated.

From the innovation of service concept to the transformation of marketing mode, from the upgrading of transportation hub to the optimization of supply chain, to the layout of new media strategy, each step embodies Yongding City's precise grasp of industry development trend and unremitting pursuit of future development.

Facing the opportunities and challenges of the AI era, Yongding City will continue to play an important role in promoting the high-quality development of the clothing industry in the north, and bring consumers high-quality, fashionable clothing products and shopping experience. In the future, Yongding City is expected to become the innovation highland and fashion center of the northern clothing industry with the help of AI technology, contributing more to the development of China's clothing industry.

(Source: China Economic Network)