Digital Intelligence Enables Gaoyang Towel To Play New Tricks

If you look at the label of your towel, you will probably see two words - "Gao Yang". This small town in the central Hebei Plain, with a textile history of more than 400 years, enjoys many national reputations: the hometown of Chinese textiles, the famous city of Chinese towels and blankets, and the research and development base of Chinese home textiles (towels). Among them, the towel textile industry cluster has been selected as the national SME characteristic industry cluster, and its products account for one third of the national towel market.

In Gaoyang Babyhoo Textile Co., Ltd., Jiang Juan, an employee, used the live broadcast e-commerce platform to sell textile products. Photographed by Shen Qi

Strive hard and forge ahead with high reputation. In 2024, with the help of the wave of digital and intelligent development, the digital service platform for textile industry in Gaoyang County, Baoding City, Hebei Province will operate efficiently. The traditional textile industry will achieve intelligent, high-end, and green transformation. The textile products will be more innovative and diverse, and the small towels will play a new role. The reporter recently walked into Gaoyang County to feel the new mode and new scene of the multi linkage of local textile enterprises and the integration of online and offline development.

　　 Digital intelligence helps traditional industries break through

In Baoding Tuqiang Textile Co., Ltd., which enjoys the title of "provincial digital production workshop", full-automatic horizontal and vertical sewing machines operate at high speed, sewing towels accurately and efficiently, adding "acceleration" to the entire production process; Output value data, product sales channels, order progress and other digital information are clear on the big data platform. Han Fengwei, the sales manager of the company, learned about the operation of the company's procurement, production and sales links through his mobile phone to ensure the effective connection of raw materials, production, finishing, sales and other links.

"Digital transformation has enabled us to achieve significant changes such as data on the screen, more intelligent machines and fewer workers, which has improved production efficiency and reduced human costs," said Han Fengwei. From the two-dimensional code printed on the towel to the enterprise's digital workshop, from manufacturing to "intelligent manufacturing", digital empowerment can open up the information flow of enterprises from marketing to production organization, manufacturing and quality inspection, and effectively improve production efficiency, product quality and asset operation level.

"The digital service platform for textile industry gathers the resources of the whole textile industry chain in Gaoyang County and its surrounding areas, effectively integrates experts, legal support, financing products, etc., and provides all-round services for enterprises." Hu Changlu, director of Gaoyang County Bureau of Science and Industry, said that at present, 37 textile enterprises in Gaoyang County have completed digital construction The production workshops of 4 enterprises including Tuqiang were recognized as "provincial digital production workshops". Gaoyang County also has 38 innovation platforms at all levels and 16 provincial-level "specialized, special and new" enterprises.

　　 Thanks to science and technology, textile products are novel and diversified

After years of development, Gaoyang County has formed a large-scale towel textile industrial cluster with complete chains. It is not new that the towels produced can resist bacteria and mosquitoes. Now there are also singing towels and magic pillowcases. These are inseparable from the blessing of scientific and technological innovation.

In Gaoyang County Cotton Map Textile Museum, the "towel that can sing songs" is exquisitely embroidered and the characters are lifelike. Scan the QR code on the inside with your mobile phone, and you can listen to classic arias of Kunqu operas such as The Peony Pavilion and A Dream of Red Mansions.

"We solicited opinions from the Northern Kunqu Opera Theater, selected classic characters from representative Kunqu operas, and presented them beautifully on towels with digital embroidery techniques, so that consumers can enjoy the intangible cultural heritage while using towels." Duan Hui, the design director of Hebei Yongliang Textile Co., Ltd., said, pointing to the embroidery of characters on towels.

The "towel that can sing songs" is novel and popular in the market. The "Magic Pillow Case" produced by Hebei Kaman Textile Manufacturing Co., Ltd. can be compared with it. The pillowcase button can adjust the size of the pillowcase, so that it is suitable for various pillow cores of different materials and sizes, such as buckwheat leather, latex, etc. "The 'Magic Pillow Case' has been in a hot sale since its listing, with an annual sales of more than 20 million yuan." Shi Shulei, the company's design director, introduced.

In order to stimulate enterprises' enthusiasm for innovation, Gaoyang County has cooperated with more than 50 universities and research institutes, including the Chinese Academy of Social Sciences, the China Pacific Society, Tianjin University of Technology, Hebei Agricultural University, to carry out the deep integration of "production, learning, research and use", and various new technologies and creative products have emerged one after another.

　 E-commerce makes great efforts and products are sold all over the world“

One, two, three, link up! " In the cotton based cotton direct broadcast room of Lisheng Textile Company, the anchor was full of vitality and passion. Liu Yansheng, the chairman of the company, introduced that e-commerce platform broadens the sales end for enterprises. A single live broadcast can achieve a turnover of one million yuan, and the annual output value of live broadcast sales can exceed one hundred million yuan.

Gaoyang County has vigorously developed e-commerce and actively explored online markets. More than 2000 textile enterprises have established online sales platforms. Douyin Company and Fast Hand Company respectively identified Gaoyang County as the "Home Textile Key Industrial Belt" and "Home Textile Core Industrial Belt".

In the e-commerce storage center of the towel project department of Sanli Group, there are more than 10000 products in the picking area of nearly 3000 square meters, and each product has its corresponding warehouse location code, box code and product code. Packages of different sizes are lined up from the conveyor belt to the automatic sorting line, and the staff are busy but not disorderly. At present, there are 4 Taobao towns and 6 Taobao villages in Gaoyang County, with a total of more than 5000 e-commerce stores carrying out live delivery business, with an annual turnover of tens of billions of yuan.

(Source: Netcom Gaoyang)