From Shikumen To The Global Market Bosideng Gaodekang Attended The 2025 Shanghai Global Investment Promotion Conference

On March 25, the 2025 Shanghai Global Investment Promotion Conference with the theme of "Global Vision · Shanghai Opportunities" kicked off in Shanghai, bringing together top 500 global enterprises, investment institutions and innovation leaders to jointly explore new drivers of high-quality development and new paths for international cooperation in Shanghai. Gao Dekang, the founder, chairman and president of Bosiden Group, was invited to attend the opening ceremony of the conference. As a Chinese brand leader who has cultivated the Yangtze River Delta for nearly half a century, Bosiden is integrating into the construction of Shanghai's "five centers" with a strategic vision of linking the world, and interpreting its firm confidence in Shanghai's strategic opportunities with practical actions, Start a leap forward journey from Shikumen to brand globalization.

Gong Zheng, Mayor of Shanghai, and Gao Dekang, Founder of Bosiden and Chairman and President of Bosiden Group

Bosideng's love affair with Shanghai can be traced back to the 1970s. At the initial stage of entrepreneurship, the Chinese mountaineering team, dressed in Shanghai brand down jackets, climbed to the top of Mount Everest, which ignited the entrepreneurial ambition of Gao Dekang to build a national brand in Shikumen. Relying on the location advantage of Shanghai, the enterprise adheres to brand leadership and innovation drive, and has led the Chinese down jacket market for 30 consecutive years, becoming a world-famous down jacket brand enterprise. In recent years, Bosiden has grabbed the dividends of the national strategic development of the Yangtze River Delta integration, gathered brand operation, retail management, e-commerce headquarters, creative research and development and other functions in Shanghai, opened more than 120 brand stores, and played a role in docking Shanghai's "five centers" construction with actual performance.

Shanghai's first-class business environment and innovative ecology inject strong momentum into Bosiden's leapfrog development. In order to accelerate the globalization strategy, Bosiden launched the construction of a global brand operation and R&D center in Qingpu District of Shanghai in 2024, and plans to put it into operation in 2028, providing a core engine for Bosiden to link international high-end elements and lead industrial upgrading, and becoming an important place for Shanghai to build a global fashion consumer goods center. Gao Dekang said that from the Huangpu River to the world stage, Shanghai is not only a strategic highland for enterprises to layout in the future, but also the best port for Chinese brands to sail to the world. Bosiden will take the global brand operation and R&D center construction as the fulcrum, actively integrate into the overall development of Shanghai's "five centers", rely on Shanghai to integrate global design, R&D and supply chain resources, accelerate the construction of a globally competitive industrial chain system, and let the world witness the innovation power of Chinese brands.

The wind comes from the east, and the tide is just in time. Standing at a new starting point, Bosiden will further carry forward the entrepreneurial spirit of the new era, continue to write the legend of the times when Chinese brands go to the world in Shanghai, a hot land of innovation, set sail on a new chapter of "world down jacket, China Bosiden, leading the new trend", and contribute brand strength to Chinese modernization.