How Does Ono Take Care Of Sunscreen Technology And Aesthetics For The Sunscreen Clothes Appearing At Fashion Week?

In April 2025, the national cutting-edge clothing brand Ono Hezi won the title of the world's leading third-party data mining and analysis organization in the new economy industry iiMedia Research (iMedia Consulting) awarded six market status confirmations, including "Slim fitting sunscreen clothing has topped the national sales list for two consecutive years", "Slim fitting sunscreen clothing has led the national sales list for two consecutive years", "Slim fitting sunscreen collar first brand", "China's Slim fitting sunscreen clothing first brand", "China's four anti sunscreen technology clothing pioneer" and "China's sunscreen shirt pioneer".

Behind the hot wave of sunscreen consumption: the rise of the parametric party and the outbreak of scenario demand

In recent years, with the significant improvement of the public's awareness of sunscreen, sunscreen clothing has emerged as a new force in the sunscreen segment market and quickly become a popular category favored by consumers. According to iiMedia According to research data, 92.5% of respondents believe that sun protection is a daily necessity. Since 2024, the vigorous development of outdoor sports and travel consumption has further highlighted the core position of sunscreen clothing in outdoor activities, travel and daily life scenes, and has become an important engine to promote the sustainable growth of China's sunscreen consumption market.

With the continuous evolution of the consumer market, consumers' demand for sunscreen clothing has gone beyond a single protective function to pursue an all-round integration of "protective efficacy+wearing comfort+aesthetic design". Nowadays, multiple indicators such as UPF value (ultraviolet protection coefficient), breathability, shape and tailoring have become the core considerations when purchasing sunscreen clothing. Consumers expect products to seamlessly connect multiple life scenes such as business commuting and urban travel, and achieve dual satisfaction of function and aesthetics.

Under such a market background, Koko Ono, a national cutting-edge clothing brand, came into being and quickly emerged. The brand was founded by Shenzhen Ono Innovation Technology Co., Ltd. in 2021. Since its product was launched in the same year, it has achieved rapid compound growth in four years, positioned as "specializing in women's functional clothing", and focused on "creating clothing products with both beauty and functionality".

Koko Ono is a national cutting-edge brand focusing on providing women with aesthetic functional clothing. Since its inception, the brand has always focused on the pain points of women's demand for lifestyle clothing. Through continuous technical iteration and product upgrading, it has successively launched a number of functional products, including the bare leg artifact Pro series, black silk artifact Pro series, concealing skin care socks, body fitting sunscreen, sunscreen mask, sunscreen shirt, etc.

Its product series are rich, including sunscreen clothes, sunscreen shirts, sunscreen masks, sunscreen pants, sports skirts, sunscreen ice sleeves, sunscreen stockings, etc; The thermal product series includes bare leg artifact, black silk artifact, thermal underlay, calf socks, thermal socks, assault suit, etc.

In 2025, Koko Ono launched the industry's first wrinkle resistant and sunscreen shirt, redefining the scene boundary of functional clothing with "four anti sunscreen technologies" (anti sun, anti heat, anti wrinkle, anti stuffiness), and opening the strategic layout of the market for men and women with the same style. Among them, sunscreen shirt series is one of its core products. 　

Based on the CMDAS big data system monitoring and strict investigation independently developed by Ai Media and approved by provincial and ministerial level major science and technology projects, as well as the statistical confirmation of the results of market research and comparison of Chinese (excluding Hong Kong, Macao and Taiwan) slim fitting sunscreen clothing, four anti sunscreen technology clothing, and sunscreen shirt, Ono and Sono have won the world's leading third-party data mining and analysis agency for new economic industries iiMedia There are six market status confirmations awarded by Research (iMedia Consulting), namely, "Slim fitting sunscreen clothing has topped the national sales for two consecutive years", "Slim fitting sunscreen clothing has led the national sales for two consecutive years", "Slim fitting sunscreen collar first brand", "China's first brand of slim fitting sunscreen clothing", "China's four anti sunscreen technology clothing pioneer", and "China's sunscreen shirt pioneer".

　　iiMedia Research is the world's leading data mining and analysis organization for new economy industries, which has independently developed the CMDAS big data monitoring system (provincial and ministerial major science and technology project, project number: 2016B01010001) and AI With the intelligent analysis engine as the core, it has built a global real-time data network covering 135 countries and regions and 10000+industry segments, monitored more than 3000 core business indicators, and created a "data weather bureau" for new economic industries.

Ai Media Consulting has a deep insight into the cutting-edge fields of the industry, and provides enterprises with accurate market insight and strategic support, enabling global growth, driven by "global industry database+AI algorithm". IiMedia Ranking provides authoritative evaluation and consumption guidelines for new consumer brands and leads the industry standard through the iiMeval big data evaluation model.

Hard core four anti shielding and sunscreen technology+international designer, and Koko Ono's "inner roll" upgrade

As a leading brand of aesthetic sunscreen in China, Koko Ono deepens his "aesthetic gene" with an international perspective, continues to innovate in the field of sunscreen clothing, and constantly meets consumers' needs for both sunscreen and aesthetics.

In 2023, Koko Ono launched the first "small waist sunscreen clothing", pioneering the use of three-dimensional waist cutting, upgrading sunscreen equipment to a fashionable item, subverting the design logic of traditional sunscreen clothing.

In 2024, the brand will further cooperate with former GUCCI designer Matteo Menotto launched in-depth cooperation and co branded series. This series combines "aesthetic tailoring" and "high definition technology" to create a global release show of aesthetic sunscreen in spring and summer, bringing 2024 super S+sunscreen series, officially opening a new era of aesthetic sunscreen, and winning the US MUSE Design Gold Award. Both parties' innovative breakthroughs in color matching, texture processing and geometric form application have injected unique aesthetic style into the products. Inspired by the Monet color system, the beauty sunscreen series of the joint name integrates the simple and advanced aesthetic philosophy into outdoor travel scenes, precisely meeting the dual needs of consumers for comfort, relaxation and functional experience, and providing rich possibilities for personality expression and free wear. Eight Monet color products, such as cloud yarn white, ice fog powder and milkshake white, take into account the needs of multiple scenes such as daily commuting, creative clothing and outdoor sports. Relying on the international first-line advanced technology, strict quality control and extreme detail polishing, Ono and Koko continue to provide consumers with comfortable travel equipment with both a sense of sophistication and versatility, to achieve all-round protection and aesthetic upgrading.

From 2023 to 2024, Hosoko Ono's slim fitting sunscreen clothes achieved the best sales in China for two consecutive years.

In 2025, Koko Ono will launch a new series of men's and women's sunscreen shirts, taking the lead in opening the era of wrinkle resistant sunscreen shirts. In February, the first anti wrinkle and sunscreen shirt in the industry was launched, focusing on "four anti sunscreen technologies". As the brand's new core technology, it has become a major advantage of its sunscreen clothing. It is often difficult to give consideration to aesthetics and sunscreen in ordinary sunscreen clothes, but this wrinkle resistant sunscreen shirt of Koko Ono realizes the dual functions of sunscreen and wrinkle resistance, meets the needs of multiple scenes such as business commuting and leisure travel, and redefines the functional aesthetic standards of sunscreen clothes. It has full band sun protection capability, UPF index is over 100, UV barrier rate is more than 99%, and it has the characteristics of anti photoaging. Repeated washing does not reduce the sun protection power. It also has wet sun protection function, which can prevent sun protection in case of water.

In order to meet women's pursuit of slim beauty, Koko Ono pushed the shirt style sun proof clothes to the field of "luxury fashion". The shirt design pays attention to details and adopts 0.01mm precise cutting and waist closing technology to achieve the visual slimming effect; Using international luxury technology and drawing on the design of side seal darts of fashion ready to wear brands, improve the decorative effect of shoulder and neck lines and advanced texture. In addition, the brand breaks the single tone of traditional sunscreen clothing and adopts the international popular Oro style, which makes the low brightness vision more white and thin, and truly realizes both sunscreen and beauty.

In March 2025, Ono and Zi signed a contract with young actor Zhou Yiran to officially become the spokesperson of the brand's sunscreen trend. 　

Looking forward to the future, Koko Ono will adhere to the concept of "aesthetic sunscreen". In the process of transforming and upgrading sunscreen clothing from functional items to life aesthetic symbols, he will show the style and charm of domestic products, make domestic sunscreen clothing go to the world stage, and let the world see the strong strength of Chinese brands in the field of fashion and technology integration, Contribute to the rise of domestic brands in the global market.