Speech By Wang Jinling, General Manager Of Shanxi Marketing Center At The Annual Meeting

Dear leaders, dealers, friends and colleagues, we have been in the past 2008, just as other companies have been exposed to the impact of the financial turmoil.

In the case of deteriorating market conditions and weakening purchasing power, remarkable achievements have been achieved.

However, the impact of the crisis has not yet passed, the market situation is still grim, and we are faced with some difficulties and problems.

First, I would like to make a brief review of the 08 years of work on behalf of Busen Menswear Shanxi marketing center.

1. Internal management has risen to a new height.

We have been carrying out the operation of the company. In the past 08 years, we started from the internal management, introduced the excellent time software management system in the sales, stock and personnel of the direct store, realized the electronic management, saved a lot of time and improved the service level in terms of customer service and internal supervision.

Next, the software system will be further promoted in franchisees.

2, further improve the intensity of advertising.

From 08 to 09 years, the Shanxi marketing center has increased its investment in advertising investment and paid more attention to media coverage and impact capacity in media selection.

Busen's brand strength has been further strengthened.

The number of dealers and group purchasers seeking cooperation in some counties and cities in the province has been significantly improved.

3, the market scope has further expanded, and the market share has been further improved.

After 08 years of efforts, the company has expanded some new franchise stores in some brand blank areas, such as Ping Ping specialty stores.

There are also some counties and cities in the customer cooperation negotiations are drawing to a close, the contract is about to be signed.

The deep excavation of the old shop further stimulated Busen's potential in the local market.

Sales of stores such as Lishi, Shuozhou and Shouyang have increased significantly, and sales of some customers have increased by more than 30%.

However, many customers are responding, and sales in 08 years are becoming more and more difficult.

Affected by the laws of market economy, the sales volume of 08 stores has generally declined.

The impact of the financial turmoil has continued to spread in the 09 coming year, and there has been no significant change in consumer mindset.

How much can we digest in spring and when will the goods arrive in summer?

Can this year's income be balanced?

Capital recovery will not go smoothly.

Many people are waiting for the economic recovery after half a year, and plan to make adjustments after the recovery.

But can the macro-economy recover in the second half of the year?

If it's still the same, what should we do?

What should we focus on in the days of crisis?

Where are our opportunities and opportunities?

Where is our market entry point?

This is very important for our marketing center in Shanxi.

For 09 years, the theme of our Shanxi marketing center is "love believe".

It means "I believe". It means strengthening confidence, caring for each other, and uniting to meet the challenges of the market.

Confidence and concern will be the focus of our work.

Under the guidance of this theme, our Shanxi marketing center will respond positively to the instructions of chairman Chen Jianfei and general manager Wang Jianjun in the annual meeting of joint-stock companies. We should focus on the following three aspects: 1, expand the market, eliminate franchisees who fail to meet the requirements of the company, and support the customers who are willing to invest.

Due to historical reasons, the regional distribution of Busen has not been balanced in the 15 years of development. So far, there are still some blank areas, such as the county-level cities and counties below Lvliang, Yuncheng and surrounding counties and cities, Jinzhong and some neighboring counties and cities.

First, the Shanxi marketing center will focus on expanding the market distribution of Yuncheng, Yuci, Jiexiu, Xinzhou, Xiaoyi and Hejin.

In accordance with the requirements of the central regulations, if the existing distributors are willing to open shop in the market above, the center will reward the value of the advertising vehicle, and open shop operation in other blank areas will also be rewarded in accordance with the relevant proportion.

Secondly, under the impact of the financial crisis, some other clothing brand associations have shaken to find new brand cooperation.

We seize this opportunity to look for some powerful and capable customers to further expand the market.

2, enhance internal management, enhance learning and maximize the theme of "love believe".

First, according to the actual situation of the distributors, the Shanxi marketing center will organize the customers who actively cooperate with all kinds of work to organize an opportunity to study and investigate in one to two times in the fraternal provinces.

Communication and communication are the main ways to enhance business capability.

Many of Busen's more than 1000 stores have their own unique characteristics in business management.

Through the study and inspection, we can learn from the excellent experience of the fraternal provinces and disseminate our experience, which will contribute to a wider range of dealers' own business capabilities, Busen's brand influence.

At the same time, we will actively organize some well-known training institutions for collective training.

Secondly, Shanxi marketing center will promote the VIP system in the whole province.

According to the marketing rule, the cost of keeping an existing customer is much lower than that of developing a new customer.

How to retain the old customers, how to dig the potential of the old customers and how to make use of the word of mouth effect of the old customers is the key to our VIP system.

We will strongly support distributors who are willing to use our VIP management system to help customers establish the system.

Third. According to the market situation, plan and organize some PR promotion activities to guide customers to reduce inventory.

Each customer has a lot of backlog of inventory, which not only affects the normal flow of funds, but also directly leads to lower sales capacity.

For dealers' inventory products, we will try our best to organize some activities to guide distributors to deal with inventory.

Fourth, cooperate with distributors and promote the development of professional wear market.

Professional wear has always been an important aspect of Busen's sales.

Our professional wear market development has been in a spontaneous state, waiting door to door, no initiative.

After several years of accumulation, the Shanxi marketing center has initially established a career development team.

In the beginning of 09 years, the center will regard professional wear as one of the main directions of market development, establish long-term fixed contacts with some enterprises and institutions in the province, carry out targeted group purchase planning and promotion, and at the same time, help all dealers expand group buying customers.

In the next 09 years, the Ministry of Commerce will also improve the market share of professional group buying from the aspects of price system, planning activities and personnel structure allocation.

Shanxi marketing center will encourage distributors to contact more group buying businesses. For customers who are weak in group buying business, the company will provide all-round support from personnel and services.

Fifth, improve the service to the retail terminal, and pay more attention to store construction.

Weakness in terminal services is our weakness.

Since the beginning of 08 years, we have been actively seeking ways to improve the service capacity of retail terminals.

Whether it's a direct store or a franchisee, there is no good solution to such problems as ordering, training, purchasing, displaying, arranging windows, promoting sales, and digesting inventory.

We aim to solve the problems that affect the development of stores through professional inspection.

Facts have proved that to solve these problems and even solve some of these problems, the sales volume of single stores will surely go up.

In the 08 year, Shuozhou store has pformed the storefront, and the sharp rise in sales volume is an obvious case.

3. All distributors and marketing centers are united and warm together.

The impact of the financial turmoil is unprecedented, and the market has yet to recover.

The impact of the crisis has been felt by all the dealers here.

This crisis has not only brought us more pressure and challenges to the whole industry, but also brought some opportunities for development.

The market situation is rather difficult now, the business is not good, the goods can not be sold. At present, some small brands and brands that are not very strong are already or are showing a crisis. They are not eliminated or marginalized. This will bring us some market opportunities, and competition will also weaken. This is the prime time for us to seize the market and expand ourselves.

Against this background, the Shanxi marketing center requires distributors to carry out this year's work from several aspects: first, we should establish the idea that small shops should have strong spirit and big shops should pay attention to small details.

No matter how big the business area is, we must have ambition and confidence in development. We must have careful and careful management.

For example, many dealers often change their phones, often closed, these small details are not conducive to the development of sales.

Next, we must closely unite with the Shanxi marketing center and gather the strength of all distributors to fight against the crisis and promote development.

Each dealer should go to the marketing center at least 1 times a month, communicate more and communicate more.

Facts have proved that customers who have more communication with marketing centers are generally better than customers who have less communication with each other. Their colleagues, colleagues, 2008 has become history, and the first quarter of 2009 will soon be over.

In the current economic situation, we must speed up our progress, quickly adjust our thinking, strengthen our study, practice hard work, withdraw our tables and change our desks, and change our heads without changing our heads.

Let us unite closely with the support of the group company, and work together with love, confidence and trust to overcome the impact of the financial turmoil and strive for greater results.