Women Will Be The New Force In Internet Start-Ups.

The past 08 years have been a great development year of online shopping, and also a year of great development of all kinds of online stores. Although there has been an unprecedented financial turmoil, the C2C market still maintained a growth rate of about 30% in 2008.

This is a sharp contrast to the sluggish macroeconomic situation in 2008 and the low market confidence.

Behind the booming Internet stores, there are a group of white-collar women playing a leading role. The small online business has gradually been made by them.

The channel will be wider and wider. If the online store is a sales platform, there will still be a lot of attention to the sales platform.

There are many people who think they will go to Taobao or make a photo of a shop and upload some products.

As a result, many online shops operate well.

Here, Miss Wang gave three suggestions for white collar women's online Entrepreneurship: first, starting from the side.

Many sisters registered their own online stores, but found business was very light.

The reason is very simple, because the new online shop credit is low, it is difficult to be trusted by customers, and the rules of the network sales platform also doomed the new website browsing is very low, in the case of low browsing, good products are also difficult to achieve sales.

Therefore, at the beginning of entrepreneurship, we must pay attention to starting from the side. This solves the problem of trust, because friends and colleagues do not have the problem of trust. As long as the product is good and the service is good, it is the best way to win over the old customers.

Second, take the initiative to attack and pay attention to publicity.

In fact, the promotion of online shops is not different from the promotion of any website. The key is to win click rate. Only more people can see that more people will buy it.

Using all kinds of network forums and online advertising to advertise will bring unexpected traffic switches. It will also bring about business which was impossible before, Shenzhen logistics company.

Third, cultivate old customers, the most lack of online shopping is a sense of trust, especially for buyers, so as long as the product is good service, it is easy to win repeat customers.

In the process of operation, you can also organize various activities properly, while giving back to old customers, you can also make your online shop lively.

Of course, for a shop with a certain scale, the way will be wider. At present, Miss Wang's beautiful face shop is making use of its own product advantages, not only in online retailing, but also in wholesale and distribution business.

At present, the scale of more than 20 entity stores and nearly fifty online stores has been formed.

By the end of 2008, they were officially recommended by Taobao as a recommended wholesaler for Alibaba.

In the past more than a year, Miss Wang has made several adjustments in her business strategy, but always insists that she does not sell fake products.

Because of the particularity of the network, there are still many non-standard places. There is a certain price for not selling fake goods. Many customers will search through the Internet and find a very low price to bargain.

So many business opportunities have been lost.

But in the long run, this strategy still wins room for the development of online stores.

"From a business point of view, fake goods can cause huge losses in operation, and ultimately, the gains will not outweigh the gains.

From a personal point of view, cosmetics are to be used on the face, and we must also insist on providing authentic products.

Miss Wang said.

Experience is a long term business. Once a friend who wants to join the beauty shop opens a shop and looks at their product quotes and says, "Why are you so expensive? Most of them are 100 yuan or more. Miss Wang thinks it's strange. She asks her to sell hundreds of items. Does she expect dozens of dollars to buy?" the friend who wants to join her says, "yes, or where can I profit?" like this situation, there are always some, and it is very impressive. Miss Wang thinks that she has to shop for ten years, and she must be a veteran shop for a hundred years. Miss Wang has been doing business for a long time, Miss Wang.

Compared with men, many personality traits of women are very suitable for online entrepreneurship, and also have the conditions for success.

IDC's data show that in the next three years, the online venture market will grow at a rate of 35%. I believe that the white collar women must be the new force in the new business trend.

Beijing's Miss Wang was once a standard white collar woman. After two years of civil service in her hometown, Miss Wang resigned to Beijing to pursue her dream. She worked in a network company and cosmetics company.

During this period, she gradually realized the potential of online shopping. After making full use of her professional advantages and fully communicating the cosmetics channels, she set up a shop called Taobao beauty shop, which specializes in the cosmetics of the major counters.

Because of the good source of goods and the guarantee of product quality, it soon developed.

At present, it has become a recommended store for Taobao and Alibaba. It is rated as the most potential online shop in Beijing area by the boutique shopping guide.

Speaking of women's online entrepreneurship, Miss Wang said: "first of all, we must recognize where our advantages are. Many white collar women are in the field of professional work, each of them has certain resources and skills, and fully grasp these, which provides the possibility for entrepreneurship.

Network Entrepreneurship also pays attention to core competitiveness, and we must fully tap our potential.

Of course, there are also some women who want to start a business without strong resources advantages, so we should look for a strong and reliable partner or upstream supplier.

As a matter of fact, the more upstream the online shop is, the stronger its upstream suppliers will get more support from suppliers through its strong sales platform.

This is itself a problem of chicken laying hens. If a general online store does not have large capital operation, it may take more than half a year to solve this problem.

In addition, recognizing the market is also an important condition for women to start their own businesses. Statistically speaking, the top three of the retail sales in the online retail market are cosmetics, clothing and women's bags.

Obviously, these are all women's products, that is to say, online shopping is dominated by women.

This is also a natural advantage for women to start businesses.

However, it is not enough to see this. We need to carefully study the market price system, competition situation, consumers, Shenzhen freight demand and so on.

In these respects, it can be said that there is no difference between online stores and physical stores.

Xu Qiyun, editor in chief: