Ding Lei: Why Can I Become The Richest Person?

"Life is a process of accumulation, and you will always fall down. Even if you fall, you must know how to grasp a handful of sand in your hands."

Ding Lei, US Fortune magazine launched the list of the 40 richest people under the age of 40 in the world in 2003, with 6 in mainland China and fourteenth in NetEase founder Ding Lei.

In the 2003 Forbes's list of China's rich list, Ding Lei ranked first in the 2003 Forbes rich list in China with a 58.5% stake in NetEase (current market value of about 7 billion 600 million yuan).

But Ding Lei still lives a simple life. It is said that his monthly expenditure on living is less than 4000 yuan.

What kind of person is Ding Lei?

Let us explore the story behind his success. His experience and experience are believed to be a useful and invisible force for many people.

When Ding Lei graduated from University, he returned to his hometown to work in Ningbo Telecom Bureau.

The telecommunications bureau is very good at rain and waterlogging, but Ding Lei feels that he has worked very hard in those two years, and at the same time he feels a pain which is hard to accomplish.

In 1995, he resigned from the Telecommunications Bureau and was strongly opposed by his family. But he decided to go out and make a rush.

He described his behavior as this: "this is the first time I expelled myself.

A man's life will always face a lot of opportunities, but the opportunity is a price.

The courage to take the first step is often the watershed of life.

He chose Guangzhou.

Later, some friends asked him why he went to Guangzhou instead of Beijing and Shanghai.

He told a joke: Guangzhou people and Shanghai people are actually a comparison between southerners and northerners. If Guangzhou people and Shanghai people have one hundred yuan in their pockets and then go to do business, Shanghai people will spend 50 yuan on writers and 50 yuan to start a company, while Cantonese will borrow 100 yuan from their classmates to start a company.

When Ding Lei first came to Guangzhou and walked in a strange city, facing the pedestrians and traffic flow, he became more and more aware of the importance of wealth.

The most realistic thing is to spend three meals a day.

It is impossible to sleep in the street and become blind.

At that time, Ding Lei didn't have much money on him, so he had to save money, because he was determined to break the iron rice bowl, and now he did not allow himself to be mixed up with his parents.

At that time, his greatest wish was to find a job, even if he had less money, but it was better than wandering.

Ding Lei did not know how many companies interviewed and did not know how much he spent. With his patience and strength, he finally settled down in Guangzhou.

In May 1995, he entered Sebyse of foreign company.

The first days were difficult, and later, a female friend who was familiar with Ding Lei said that his later "cooking skills" and "zither" playing were, in a way, a clear proof of "hard work" in those days. It can also be said that this optimistic and industrious character has made this "richest man" today.

Ding Lei likes to eat Shanghai food, but at that time, the income was not high enough to get to the restaurant every day, and many of the Shanghai dishes in Guangzhou were not original. So he went to the market to buy food himself and cook in person.

Usually busy at work, he uses the weekend time to make himself a "Drunken Chicken" or steamed crucian carp, which is rewarding himself.

After a year's work at Sebyse Guangzhou branch, Ding Lei once again left the idea of building a Internet related company with others.

At that time, he could skillfully use Internet, and became the earliest batch of Internet users in China.

It was also an important choice for Ding Lei to leave Sybase, because he was going to go to a company that did not exist and was poor.

His only confidence in supporting him is that he believes it will have an impact on domestic Internet in the future, and he is full of enthusiasm.

At that time, besides the investment side, the company's technology was all he was doing.

Perhaps in 1996, he had only the technical background and lack of sufficient business experience, and finally found that the company had deviated from many of his original ideas, and he could only choose to leave again.

In May 1997, Ding Lei decided to start NetEase.

Since then, in China's IT industry, Ding Lei has become a strong enough color.

Ding Lei's famous demand for money kept the hard work when he first arrived in Guangzhou.

He said that young people could spend less money and might be less tempted. But the old man is different. Now he thinks about how to find a reassuring person and teach his parents to spend money - because every time he remit money to his family, his parents keep him. They think it is not easy for their children to earn money outside the house. If they are clutched, they can still use it when they need it. The telephone in their hometown is still a cordless, kettle pot, which has not been replaced by water heater for seven or eight years.

After the NetEase moved to Beijing, the company's team building has been greatly improved.

There are not many shareholders behind the scenes, there is no historical accumulation or the negative factors brought by the entrepreneurs themselves. The company develops very fast.

At the company manager level meeting, CEO Ding Lei was often criticized for not doing well. He did not do it right. He always accepted humbly. "Someone criticized that he could do better work."

Ding Lei's most urgent desire at the beginning of 2001 was to sell the NetEase, but no one dared buy it.

By September, it could not be sold for sale. NetEase was suspended for 4 months on suspicion of financial fraud.

Ding Lei is determined to lock NetEase's three business priorities into online advertising, wireless Internet and online entertainment.

Thus, online games play an extremely important role in Ding Lei's strategic planning.

Since the launch of the big talk westward tour at the end of 2001, NetEase has become one of the giants in the field of online games.

Facts have proved that despite the fierce competition in the online game market, NetEase's investment has been very rewarded.

The NetEase has been successful. The year 2002 was the year when China's short message exploded, while young people in China's Internet cafes were screaming for money.

After August 2002, the company became a profiteering enterprise.

Followed by NetEase's stock price soaring continuously, the old employee who fled NetEase was now sighing and sighing.

Now, the suspension is a turning point in NetEase's business.

On the morning of January 1, 2002, the Nasdaq Stock Exchange Management Committee announced that Nasdaq plans to resume NetEase's stock trading at 10 a.m. on January 2, 2002.

After a long time, the NetEase incident suddenly turned around, and NetEase experienced financial turmoil.

NetEase has been more cautious about financial matters.

The accumulation of wealth is the focus of attention of the whole society.

Comparatively speaking, the Internet has a common background with other new economic enterprises: the operating environment of the enterprises they founded is more standardized than the traditional industries in China, whether from the internal management mechanism or the external market environment.

More importantly, the wealth of these people is extremely pparent and clear. Anyone can see and understand clearly.

When the NetEase did not jump to $36 for nearly 10 dollars in nearly 3 months, everyone could see Ding Lei's smiling face, that is, the process of wealth boom occurred under everyone's eye.

Ding Lei's personal wealth soared with NetEase's stock price, and Ding Lei's paper wealth jumped to a level of 5 billion yuan.

His wealth creation speed is unprecedented in China. NetEase has just turned 6, and he is still 32 years old.

Many people still remember that at the beginning of 1999, the NetEase had been founded for more than two years, and is moving towards the portal website. Compared with Sina and Sohu, it is still a newly emerging small website.

At that time, Ding Lei ran between Beijing and Guangdong, and was an Internet banner bearer for the Internet and NetEase.

At that time, Internet Weekly also received a submission of "I and NetEase". The author Ding Lei carefully attached the standard photos and detailed personal files. Now, it is absolutely not easy to interview Ding Lei.

The situation is changing.

Ding Lei is tired of taking stock to calculate wealth. "I can't sell stocks all at once. The title of the richest man is meaningless."

An interesting story is: a few reporters from a TV station interviewed NetEase, looking for an office rack with windows and sunlight. The reception staff of NetEase recommended Ding Lei's office.

The cameraman carrying the machine said, well, by the way, you can visit the most luxurious office in China's Internet industry.

But the end of the story made the cameraman lose its eyeglasses: it was only a small triangular space, the same table and chairs as all employees, some records, an ordinary desktop stereo.

And that.

A person familiar with Ding Lei said Ding Lei was not good at managing money.

What is more interesting is that Ding Lei sometimes borrows money from people who go out together, because he doesn't have the concept of money at all.

Since Forbes and Hurun's two richest list, Ding Lei has been rated as "the richest man in mainland China". Ding Lei would like to forget that everyone has forgotten Ding Lei's existence.

If you want to achieve your goals, you need to be enterprising and innovative.

From entrepreneurship to today, Ding Lei is concerned about new technologies every day, closely following the new development of Internet, working for more than 16 hours a day, 10 of which are online, and there are ten mailboxes, and hundreds of e-mails are received every day.

He believes that although there is a difference in the genius of each person, as a young person, we must first have ideals and goals.

Especially young people, no matter how the work unit changes, it is important to embrace ideals and never give up efforts.

Ding Lei was born in a senior intellectual family. When he was four or five years old, he was very naughty, but he was not acting out like other kids all day. He liked to stay at home and play with his Gadgets: some electronic tubes, semiconductors and so on. Ding Lei's father was an engineer in a scientific research institution in Ningbo. Later, Ding Lei was fascinated by radio and was largely influenced by his father.

At the beginning of the first year, he assembled his first six tube radio. At that time, it was the most complex radio. It could accept the medium wave, short wave and FM broadcasting. This invention was passed on for a while in the local area, and it all said that Ding family had a "child Prodigy". When growing up, it must be a scientist's material.

Ding Lei is not a scientist now. He has become a wealthy entrepreneur.

But he is still technical in his mind. He is a bit smart in this aspect, but if he is not aggressive and does not keep fumbling in technology, he will not have the ability to practice and make innovations.

Ding Lei was not a good student from the traditional perspective.

Except for the first semester, he worked on time and rest every day for more than three years. He never went to the first class, because he was very puzzled.

At the same time, he thought his eyes would not be good enough to attend lectures before he opened them.

Ding Lei said that in his four years of University, his greatest achievement was to learn to think.

No one can indoctrinate this ideology.

Because he didn't listen to the first class and had to do his homework, he would try hard to see what the teacher said in the last lecture, and he would try hard to think what kind of news the teacher wanted to convey.

In this process, he quickly grasped an important skill, that is, the skill of thinking.

When he came into contact with Internet, he realized how important this technique was to him, because no one knew what it looked like when Internet first entered China, nor did a book tell you the whole structure of Internet, its soft parts and anything else.

Ding Lei has experienced more difficulties than others.

Ding Lei's worst day was September 4, 2001.

On that day, the NetEase finally declared a suspension of trading on the Nasdaq stock market because it misled the 2000 revenue and was suspected of financial fraud in violation of the US Securities Law.

Then there was personnel concussion.

Ding Lei has gone through countless sleepless nights, and he has been discouraged, but his family's encouragement has played a great role.

The father said: "how can we not encounter setbacks in life? It has passed away. It is not necessary to start all over again. You are still young, and a bit of failure experience is not necessarily a bad thing.

The hardship did not overwhelm him until June 6, 2003, when the NetEase hit a record high of $34.90 per share.

From the junk stock to today's Chinese concept "Star", NetEase's pformation is a myth.

In response, Ding Lei said: "I am 32 years old, from a period of high spirited to mature thinking.