Li Junling: The "Pioneer" Of The Next Wave Of Revolution In The Internet

He was a child prodigy. He entered the Youth College of the University of science and technology at the age of 15 and went abroad to study at the age of 19. When he graduated from the university campus, he had studied for master's and doctorate degrees in mechanical engineering from Stanford University, a famous university. He was legendary and engineering background. He worked in Silicon Valley for four years, and then became a consultant in the international management consulting industry, which he envied by everyone. He became a famous consultant. He continued to pursue excellence. He once served as director of strategic development of North Asia, Motorola's personal communications department. He is now vice president of Alibaba group and general manager of China's new media department of Motorola.

He is Li Junling.

Born in Hunan in 1972, as in the movie peacock, boyhood is lacking in entertainment and life.

But the library and movie theater near his home became the birthplace of his early intake of spiritual nutrition.

It is those spiritual food that keeps him open and diversified.

In today's rapidly changing and innovative era, this mindset and viewpoint put him at the top of the trend of the times.

"In the foreseeable future, the development of the Internet should have four waves. The first two have already happened, and now it is the third wave that is brewing." Li Junling said, "the next wave of business leaders is those who catch the tide of the Internet."

Last Saturday, on the annual "China Science and Technology Forum", Li Junling, who had been away from HKUST for nearly twenty years, expounded his experience and thought about the Internet industry.

Anhui IT enterprises need to focus on "serving the market". When you first worked in Motorola (China) company's personal communications division, North Asia regional development strategy director, they helped the company's mobile phone business increase significantly in a short period of time, which can be said to be very successful.

Why did you switch to YAHOO of Alibaba group?

Where did YAHOO attract you?

Li: first of all, YAHOO is the world's first portal search website, which operates in 24 countries and regions, and provides a wide range of network services for more than 500 million of the world's independent users.

The internationalization background and achievements of YAHOO are one of the reasons for me to join.

Moreover, since China YAHOO was wholly acquired by Alibaba group in August 2005, we have pioneered the integration of the world's leading Internet technology with China's local operations, and become the leading search engine community and information service provider in the Chinese Internet industry.

China's YAHOO is a local Internet Co, which is also in line with my ambition to return to serve the motherland.

Finally, YAHOO, China, has been committed to creating the most valuable life experience for millions of Chinese users through innovative, human, and comprehensive network applications. It has become the "life engine" of China's Internet.

The idea of continuous innovation has also attracted me to join this team.

In addition, as a local Internet Co, YAHOO has been committed to helping users maximize the potential of the Internet through continuous innovation.

It is committed to opening up search, communication, community and information, and establishing a one-stop network service platform with personal focus to improve the quality of life of the masses.

China's YAHOO, through its powerful and convenient Internet application operation system, reduces the barriers of the public to use the Internet, and enables the Internet to truly change public life.

All these are my attractions.

T: I have seen your work history. After graduation, there has been a change in the basic 4 years of work.

How did you plan your career development experience?

Li: actually, it has a main line.

If I can describe the main line, I will continue to grow on my own, and my responsibilities will be bigger and bigger. I will do more and more space.

This is crucial.

Therefore, from the beginning to do technology, do research, and then consult, until now, I have been improving myself.

It can be said that I regard it as a process of learning and perfecting myself.

Ji: when will you leave YAHOO China?

Or what causes you to leave it?

Li: now I am very excited about what we did in YAHOO China, and it is a great undertaking.

This career is enough for me to spend a lot of time making it possible.

The next few years will be very important and hard.

So when you ask me when I will leave, I will say that when our business has been successful, the development of the company is already behind me. That is to say, this business is very large but I can not afford it, but there is still a long way to go.

Ji: we know that Anhui, especially the University of science and technology, is a good training base for IT talents.

We find that Internet companies in Anhui are not doing very well.

What do you think is the reason?

Li: this question is very good. I didn't really think about it before, but now I want to answer it. Pure technology is not enough.

Technology is purposeful. When we were young, we were educated to serve the people. This sentence is technically the most appropriate. Technology must be applied to the market and to users.

You just said that Anhui is not short of technical personnel. It shows that we have many good schools to train technical personnel, but perhaps I can only say that perhaps we lack enterprises, institutions or schools, and focus on how technology can explore the field of market service.

And this is not what a school can do, it may require a group of schools, a number of institutions, a number of enterprises to complete.

Like Stanford University in the United States, the establishment of the Stanford University is very short, but why it can be so good is because, on the first day of its establishment, it focuses on the knowledge that we teach students to enable him to serve the society at once.

It emphasizes this very much, that is, what we learn is not for learning.

Learning to create value is to learn to serve the society.

This is very critical.

So I think your question is very important and important. I hope that through your golden handwriting, I would like to tell you that our entire Anhui needs a number of schools, a number of institutions, and a number of enterprises to ponder together to explore how to make technology better serve the market.

Ji: in the United States, you have helped 2 companies operate on the market.

Domestic listing is also relatively hot.

What kind of enterprises do you think is located in the central part of Anhui, which is easier to go on the market and get the favor of the capital market?

Li: now the economic development of China is a golden period.

On the contrary, there is a huge opportunity for any industry. Although an enterprise in Anhui has nothing to do with it, it can be listed only if it does well and faces the whole of China and the whole world.

Why do you see why so many businesses in Zhejiang are so small, such as making shoes buttons or making a lighter, why do they do that big?

Because it faces the global market.

I went to Inner Mongolia a few months ago. Several enterprises in Inner Mongolia did a good job. Why do they make sweaters and make milk so big?

They are not as well-developed as Anhui.

Because entrepreneurs are very big minded and face the world market.

So this has little to do with you in Anhui, and industry relations are not big, the key is entrepreneurs' bosom.

Welcome to the next wave of Internet, please introduce your new media department.

Mr. Li: our new media department is committed to "all" to "everyone" and to realize the whole society's network marketing.

Based on the underlying technologies such as search and registration, based on integration consulting management, interaction module, multimedia entertainment platform, space and demand matching, YAHOO new media division of China is committed to creating a standard and open platform, the next generation Internet business platform.

This platform helps anyone to become an entrepreneur and become a manufacturer, so that anyone can pform their capabilities, knowledge and information into productivity through this platform, and help people maximize the potential of network release.

It brings more value to people through innovation.

Under your leadership, what are the achievements of YAHOO's new media department?

Li Li: the Internet is an innovative industry. Our new media department has just begun.

However, some simple data may answer your question just now: since the line was launched in April, YAHOO personal space users have rapidly broken through about 14000000 people in half a year, with more than 1 million 500 thousand active users per day, more than 100 thousand of the group, and more than 15 million of the total community users, which is a rapidly growing Internet community in China. At the same time, some of our new functions have also been praised by users, such as the upgraded YAHOO personal space function, financial channel and knowledge hall.

We have also made some achievements in the exploration of new trends in the Internet.

In short, meeting the users' personal needs and achieving the communication of all people is the goal of the new media department.

In the near future, we will also show a new social network marketing platform to users. This next-generation Internet business platform will annotate the concept of "all people" spreading to "everyone" in the new media department.

What do you know about the development and trend of the Internet industry?

Li: I believe that the development of the Internet has gone through the following waves.

The first wave of portals is portals. Their main value is to improve the efficiency of advertising. Compared with traditional media, the emergence of portals reduces the cost of marketing.

With the development of the Internet, more precise marketing tools have appeared on the Internet. This is the second generation of search.

Compared with web portals, search is more user oriented. Users can tell you what you want, and you can get a lot of results through search. As a result, you can match the advertisements accordingly according to your search needs, so the accuracy rate is greatly improved.

After a great increase in accuracy, search has become the most efficient means of marketing for our entire society and the whole planet. Data show that the cost of developing a loyal user through search has dropped to 8 yuan and 5 cents.

The Internet is a continuous innovation and development industry. What will the search look like?

Today's search only improves the efficiency of advertising, it does not improve the efficiency of market distribution, nor improves the service efficiency of people using the Internet, which makes us realize that there are still great opportunities. So I think the third wave of the Internet is a platform that can provide an integrated marketing platform for the audience, that is, the next generation Internet business platform. This is also the direction of our new media business development.

Who can stand out and succeed in the network marketing of the whole society and the next wave of Internet?

Mr. Li: the ultimate goal of human business activities is to enable each producer to do his best and each consumer needs what he wants.

Not everyone can become a producer. Only by using the Internet, converting our knowledge into productive forces, providing services for others and creating wealth can we master the world.

The Internet is the most efficient disseminator, and the next wave of business revolution will solve the efficiency of distribution and services.

Enterprises should use the Internet to solve four major problems: personalized marketing, mass customization, flexible production and social logistics.

I think the leaders of the next generation of business revolution will reach 100 thousand orders of magnitude, which can be said that everyone is a tycoon. They operate their own portal under any hot search category and control all search and trading centers.