Ma Yun'S Dream And Trouble

Listed on the first day of market value of more than 26 billion U.S. dollars, Alibaba is known as a miracle of China's Internet.

But Ma Yun is not satisfied. He said the next miracle will happen in Alibaba.

8 years ago, Ma Yun was not so confident.

Since the creation of Alibaba in 1999, and until 2002, Ma was worried about whether B2B could become a business model because there was no precedent for this model.

The successful listing of Alibaba has become the new Hongkong stock market.

On the day of listing, Ma said: "this proves that our judgment was not wrong. B2B can not only become a business mode, but also a business model representing future trends."

But the B2B business just listed is just the tip of the iceberg. Ma Yun's commercial empire is the most important piece of chess, but not all of the Alibaba.

To complete all the layout, Ma has to do a lot of things.

Commercial building built by him now needs not only Tinker but also several key pillars.

The Alibaba, which we are seeing now, is only a consultation platform for foreign trade information.

In 1999, "made in China" has been recognized globally, but what worries Chinese manufacturers is that the traditional marketing methods are too expensive for them to afford.

Alibaba has built a platform with Internet technology to allow buyers and sellers to meet here.

What Ma Yun is superior to ordinary people is that Alibaba has completed the construction of an "honest business circle" through a system of "mutual evaluation".

The so-called "mutual evaluation", that is, buyers can evaluate the seller's services.

Those who are not well served, or even deceive the users, will be reduced to a "blacklist" list, and there will never be any business to do on Alibaba.

8 years later, the Internet has penetrated into every corner of the political, economic and cultural life of the society. The Alibaba has been recognized by more and more buyers and sellers. Ma Yun has achieved today's success.

But the penetration of the Internet into the traditional world has also brought Ma Yun new distress: many buyers are searching for sellers through search, though they do not have integrity index.

Buyers pfer and sellers begin to advertise on search.

In order to deal with this challenge, Ma Yun chose the three line attack: the first thing is to build Alibaba from a "meet" (encounter) platform into a "work" (operation) platform, so that all the small and medium enterprises will operate on Alibaba, and the CRM (customer relationship), HR (human resources), supply and marketing and so on will all be moved to the platform of Alibaba.

And take a rental mode to reduce the cost of membership: a certain software service rents a day or a week for how much money, pays a sum of money, and uses up renewals.

For this reason, Alibaba and Microsoft form a strategic partnership, because it needs Microsoft software; it makes CISCO become its own investor, because it needs its CISCO router.

Alibaba also set up Ali software, specializing in software and services, and even prepared to build a large call center.

One day in the future, WAL-MART shop assistant in Losangeles found that when a roller skate provided by a manufacturer in Zhejiang of China had problems, he would call and consult with Alibaba employees who had been trained in Zhejiang roller skates manufacturers.

The employee receives the wages of Alibaba, and Alibaba charges service fees to dry skates.

The second is to work with international financial institutions to solve the problem of foreign exchange settlement in international payments.

Alibaba let AIG and ICBC become their own shareholders.

ICBC is the largest commercial bank in China, and has a licence for trench settlement business.

In addition to cooperation with ICBC, Alibaba has established cooperative relations with Bank of agriculture, Huaxia, people's livelihood and other banks.

In the future, WAL-MART and roller skates manufacturers, like today's Taobao users, do not need to meet through Alipay payment.

Once again, Alibaba needs to solve domestic trade problems.

The success of Alibaba is the success of the styling and export business service, but Baidu has been ahead of Alibaba in the field of producing personal consumables.

Because personal customers are willing to find things in Baidu, personal consumer goods advertising has gone to Baidu.

Before Alibaba went public, Baidu announced C2C, Baidu wanted to enlarge its advantages.

For this reason, Ma Yun has laid out Ali mother, which is similar to an advertising alliance.

At present, 90% of Internet advertising is scraped by 10% traffic, while 90% of traffic is not advertising, they come from small and medium-sized enterprise websites.

Ma Yun wants to unify these traffic and realize their advertising value.

In 1994, the Chinese Internet history has been more than ten years since its establishment in 1994. During this period, several waves have gone through: the typical example of the first wave is portals such as Sina and Sohu.

The second wave is listed on the grand and the nine cities. The Internet has become an entertainment and leisure platform. Baidu's listing is the peak of the first two waves. People can freely find the information and entertainment they need.

The listing of Alibaba will probably lead to the third wave.

All enterprises have access to the Internet. They not only own their own web pages, but also run their businesses on the Internet. This is Ma Yun's dream.