A Happy Woman'S Online Money Making Legend
She likes to ride a bike alone and climb 14 upstairs to work. She likes challenges and dreams of writing a book in her lifetime. She likes to laugh at life, and few people shed tears.
She is Wang Qun, manager of Foreign Trade Department of Hangzhou Kerry Fashion Co., Ltd.
Under her leadership, Kerry acquired $2 million 380 thousand in e-commerce in 2004, accounting for 69% of its annual sales.
Wang Qun's deepest impression: I don't like making friends with poor people.
The first time I heard such a speech, I expressed a great lack of understanding.
Talking to Wang Qun again, she said so.
Thus, under the author's rhetorical question, Wang Qun explained: the poor she thinks is not measured by money.
It's about whether you are motivated or not.
Wang Qun is a man who divides work and life very well: "in eight hours, I know to work seriously, and I live happily eight hours away.
My cell phone is only opened for my family and friends, and my mobile phone fee is only 78 yuan per month.
However, it is such a woman who has no ambiguity in her business with foreigners.
"Foreigners do business very well. They work time and rest time.
So I also asked them to do business according to my rules of work. I also work time and rest time.
I find that many Chinese are asking others to do it. I never do that. I often say to my colleagues in the office: "we are Chinese, and we must have dignity in doing business."
Such a woman with a very unique personality does not lose customers because of her unique style.
On the contrary, her customers are in flux.
In her words, "every day my buyer is on my MSN, and my seller is on my trade."
Every day, I do inquiries, reply to e-mails and find factories and accept orders on computers.
Work like a wind everyday and live like a wind.
Hangzhou's Kerry Fashion Co., Ltd. is a modern professional marketing company dominated by bags, clothing and other products. Its business scope is divided into two parts: foreign trade bags, gift exports and domestic brand clothing marketing.
As a company with export experience for 10 years, Mr Carrey has stable overseas client resources. But the general manager of the company ordered the foreign trade department to give up most of its foreign customers in 2002, and everything started from scratch.
Why?
This is not to push the enterprise to a desperate situation?
"We were shocked by the decision, and the analysis of the general manager made us have to face the reality."
At that time, we were simply relying on our old customers to place an order, they were our "God", so we did not dare to neglect any of their requirements.
Several years of cooperation have made the company's foreign trade business go into a vicious circle, and the dependence of enterprises on the old customers is getting stronger and stronger.
Wang Qun said with deep concern: "China's accession to the WTO, enterprises must be in line with international standards in the process of development, but the original export form can only make enterprises develop in an unhealthy direction, so they must be determined to cut the Gordian knot quickly.
In the next few months, the company severed most of its foreign trade relations, and the volume of business decreased by 40%.
Wang Qun, who has worked for 10 years in foreign trade, understands the choice of the boss. But from the perspective of foreign trade manager, she has to find a new way for the company's foreign trade business.
In 2005, Wang Qun set herself a target of 5 million dollars. She said that the most joyful thing to do is to communicate with buyers online everyday, because it can pmit happiness to the whole world.
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