Ma Yun: What To Do, How To Do And How Long To Do It?

What kind of company is Alibaba?

My position is that we are a fast growing small company, but have strong social influence.

First of all, we must understand that we are small companies, and they are developing very fast. If we position ourselves as multinational companies and very powerful companies, we are really getting narrower and narrower.

I think China needs a large number of small and medium-sized enterprises to get up. China's hope is to rely on small and medium-sized enterprises and private enterprises, and a large number of entrepreneurs are needed. They need values and missions and truly do the right people.

When you look good, it's usually a disaster. Any business and people are like this. When it comes to problems, it's already very late.

There are no more than 3 strategic goals, and no more than 3.

Team is very important is 7, this is an important figure, a person's management ability can only manage 7.

"Shenzhen is one of my favorite cities. I have not been here for two years, no matter what the weather is or how open it is. After coming here today, I am very nervous. I have never been so nervous."

This is the opening speech of Ma Yun's chairman of the Alibaba on the afternoon of at the Internet Business Forum. After the listing of Alibaba in Shenzhen, Ma Yun made her first public debut in Shenzhen.

He has turned 18 employees into 8000 employees today, leaving 500 thousand yuan to be $20 billion today, and Ma Yun's experience is a legend in the business world.

Therefore, the main content of his speech in Shenzhen is to talk about his own business experience and share his experience and lessons with more than 3000 small and medium enterprises and network operators. He also disclosed some details of listing for the first time. He expressed his concern about Shenzhen's mobile phone industry in the audience questioning session.

The first thing is: what to do, how to do and how long to do it. All the more than 3000 spectators who participate in the forum are all small and medium-sized enterprises and network operators from the Pearl River Delta region. Ma Yun says he is sharing his experience with everyone as an entrepreneur.

Ma Yun believes that China's hope is to rely on small and medium-sized enterprises and private enterprises.

"This requires a large number of entrepreneurs, and the requirement for entrepreneurs is that you must have a sense of values and mission."

According to Ma Yun, there are three problems for Entrepreneurs: first, what to do.

Entrepreneurs should have dreams and decide what to do instead of what they can do.

Second, how to do it.

Ma Yun pointed out that the determination of a dream is to be done, but also to abandon it.

"Alibaba has today, it is very important that in the past 9 years, we have only done e-commerce, and have not entered other fields.

Third is how long it takes.

Ma Yun believes that entrepreneurs must have clear goals and understand how long they will last.

Leaders of an enterprise must have a vision and a tolerant mind. "

After having a clear goal, we must stick to our belief that Alibaba is very important today.

We look back at the entrepreneurial process: we are a fast growing small company. Even though it is the focus of attention at present, Ma still positioned Alibaba as "a small and fast developing company with strong social influence".

Ma Yun put forward his own unique views on company strategy and company structure.

Ma Yun pointed out that there should never be more than 3 strategic goals, and 3 of them could not be remembered. The employees could not remember them. They set the target each year, determined the important one or two and three, and the fourth ones would be closed.

The most important thing for a team is 7, a person can only manage seven at most, and more than seven will produce problems.

When managing a team, we must make a value view, a big business should have a small business thinking, but there should be a big business eye. "

Ma Yun also talked about team communication and company employment rules.

He who complains of his superiors can never raise him; he complains that the leveler is not a team member; he who complains of the lower class must let him go.

Mr. Ma Yun talked about the future of the company: Alibaba, a 102 year old business leader, pointed out that Alibaba is an entrepreneur and is a Chinese soil boss. The idea is to serve small and medium enterprises, which will never change.

"I have positioned Alibaba for 102 years, that is, continuous growth and development for 102 years.

Why 102 years?

We were born in 1999, and the 102 year is across three centuries.

102 years of enterprises must have been missing. I think there are three points: universities can walk for more than 100 years. We must run a university for training enterprises. The culture of enterprises can take 102 years. The culture of enterprises is the DNA of enterprise development. The investment can be done for 102 years. As Rockefeller group knows, though today is no longer available, money and ideas continue.

Therefore, the company must identify 102 years of thinking and building, which is my future hope and confidence.

According to Ma Yun, the company is currently exploring the Japanese and India markets, and helping the small and medium enterprises and entrepreneurs in the Ali Institute are also planning.