After 80 Years Of Internet, The Grass Roots Are New And Valuable. In The Past 6 Years, They Have Written Success And Become Rich.

In 6 years, he has become a general manager of the Chinese musical instrument industry, the only 500 Chinese website in the Chinese musical instrument industry.

His starry night piano network is renowned for its high popularity and reputation in the industry, and has been repeatedly coveted by investors: in 2005, it was willing to invest 2 million in its acquisition, and in 2006 some people raised the purchase price to 10 million. More virtual property assessment agencies assessed the website's worth by 50 million.

However, Ceng Jigui, a 26 year old website operator, has been unmoved and set up his own business team with his heart. He vowed to use his wisdom and efforts to get out of another sunny day of website development.

He is writing a successful chapter of post-80s generation, which is full of vitality and creativity.

When he came out, he came to Shanghai with 400 yuan of money and walked out of the campus with his only 400 yuan to Shanghai. In that year, he was 20 years old.

From a small mountain area in Ganzhou, Jiangxi, Zeng Ji and many rural children are not only young people's persistent pursuit of ideals and careers, but also the urgent need to change the current situation of family poverty.

Working, earning, financially independent and improving life is the most desirable thing that young man wanted to achieve at that time, and Shanghai's dazzling and magnificent metropolis is the place where he longs to change his destiny.

With the help of relatives, Ceng Jigui successfully found his first job and entered the office of Su Cheng group as an office assistant. However, the salary of less than 1000 yuan per month did not change his life predicament to a great extent.

Rented in a modest flat less than 15 square meters in Gaoqiao Town, Shanghai, which removed the necessary living expenses such as food and pportation, Zeng Ji sent a certain amount of wages to his family every month to repay the debts he owed during his study.

The rest often has only one poor or two hundred yuan. At the end of every month, Ceng Jigui often faces a dilemma of not having a meal.

The hardship of life is not a blow to this optimistic and cheerful young man. His poor background has trained him to have more willpower than his peers.

He secretly decided that he must make a career in Shanghai, and then return home with his clothes: buy a car in Shanghai, buy a car, buy a house in the county town of his hometown, take the whole family out of the mountain area.

The harder it was, the more he told himself that he could do it. I could do it. I would never be worse than others.

He has set foot in sales: opening up the first door to get rich in life, entering the Shanghai speed network technology development Co., Ltd. is an important turning point in Zeng Ji's life.

In 2003, the speed network recruited the network sales personnel for the society. Ceng Jigui, who graduated from computer group for more than half a year and worked as a member of the computer group, was lucky enough to stand out from the 50 candidates at that time.

Before that, Ceng Jigui had not been deeply involved in the sales profession. However, he soon found that he was so fit for sale, he loved sales, and even a rare sales person.

Starting from 400 phone calls a day, Zeng Ji has been in the company for several months in succession for the first time.

It is not easy to do well in sales. 400 telephone calls a day, less than 5% are willing to communicate with him; the number of customers who directly deal through telephone is even less.

What seems to be a blow to self confidence and patience is another idea in Ceng Jigui's view.

Instead of being discouraged by repeated refuses, he was interested in studying success.

From the telephone communication, he gradually learned to explain and listen more patiently. He learned how to stand on the other side's point of view and recommended the most suitable products for him. He took a contract from Pudong to a client in Songjiang for three hours, and was refused by the client. He learned how to adjust his mindset and understand his customers. Because he lost a more than twenty thousand yuan list of a Japanese customer a minute later, he learned to be punctual and not be late, even if it was only a short minute.

After two minutes, Ceng Jigui's sales performance has made a qualitative leap.

The performance of that month ranked the top 10 in the company's nearly 300 salesmen, and after that, it has entered the top three of the company's sales performance several times.

After the company's selection of outstanding employees, he was rated as an excellent employee every quarter. He often trained hundreds of employees in sales skills.

And his position in the company also rises from business representatives, senior business representatives, business engineers, project managers, and eventually to sales managers, with the continuous improvement of performance.

When asked about the successful sales experience, Ceng Jigui said: "always stand at the customer's point of view, considering the greatest value that our products and services can create for our customers is the success of this salesperson.

During more than two years of sales, he has developed many large and large enterprises at home and abroad. Through the products he introduced and the overall network marketing plan, he witnessed many small businesses grow and grow from 20 thousand yuan a year to tens of millions of dollars a year.

Some customers even regard Ceng Jigui as their company's "God of wealth", because the products he recommended helps them to develop faster and better, and realizes the good help of network marketing.

In the two years of "rapid", Ceng Jigui improved his economic situation to a great extent through his excellent achievements and amassed certain material wealth.

However, what has benefited him more is that his mental wealth has been unprecedentedly enriched in the past two years, and he has learned a lot from it.

He learned how to sell, how to do well in sales, sales management, team management, network promotion, website construction, and how to communicate with top executives and different levels of people. This knowledge is very helpful to his later venture, including the current website.

To become a new starting point for business development, Zeng Ji has been very keen on market opportunities. This is precisely the old saying, "opportunity is reserved for those who are prepared."

In 2003, he helped a friend who acted as a piano player to contact the starry night piano net, and eventually facilitated a friend's advertising campaign on the starry night. He also got acquainted with Chen Nan, the founder of the starry night piano network.

After the business talks, he did not terminate his contact with Chen Nan.

The active advertising campaign of his friend made him realize that this website should have a strong attraction and must be a good website.

After studying afterwards, he found that the starry night piano net is the most visited website in the piano industry, and it has a very strong popularity.

But as the founder of the website, Chen Nan is a high school music teacher, did not work in the market and sales, in the market operation of the website is not good at the site, so the website in advertising and profit model development is not satisfactory.

So Ceng Jigui soon got in touch with Chen Nan and put forward his idea of acting as the general agent of the starry night piano net advertisement.

Ceng Jigui's successful experience in marketing and marketing also made Chen Nan value it very much, so Chen Nan got his approval very soon, and signed the cooperation agreement of the star night piano net advertising agency.

In the first year of cooperation, Ceng Jigui brought about 100000 yuan advertising revenue to the starry night piano net, which was several times the annual income of the starry night advertisement.

Ceng Jigui's ability to promote the website and grasp the direction of the market is complementary to Chen Nan's bias toward the internal communication and atmosphere of the website. Two people, one internal, one external, if we can reach more in-depth cooperation, will help the development of the starry night piano network.

So in 2005, Chen Nan volunteered to hope that Zeng Ji could join the starry night piano network.

At that time, Ceng Jigui had left the network company and started to start his own business with his friends.

When he had accumulated a year's experience in business management and website operation, in 2006, Zeng Ji officially joined the starry night piano network and served as general manager. He became one of the full-time operation managers of the website.

Now the starry night piano network has successfully pformed from a personal website to a professional piano portals that are marketed, and has set up an enterprise management team of its own.

From the recruitment of personnel organizations to the website market development, project cooperation negotiations and other aspects of the content, Ceng Jigui personally pro.

Joining the starry night piano network so far, in a few years, Zeng Ji realized the daily average traffic of the website increased from 100 thousand to 1 million, the membership expanded from 10 to 200 thousand, and the annual income of the website rose from less than 50 thousand in 2004 to three breakthrough in 2007, which created over one million myths in one year after another.

Under his guidance, the starry night piano network, the first professional website from the Chinese piano industry, was successfully promoted to the only website in the Chinese musical industry, which is the 500 largest Chinese language website in the world.

In 2005, it was proposed to buy 2 million star night piano nets in 2006. In 2006, some people wanted to buy more than 10 million, and the virtual property appraisal agency evaluated the value of the starry night piano net.

Faced with the temptations of the outside world, Zeng Ji and Chen Nan always insisted on their positioning of the development of the website.

How to better use his years of experience accumulated in the management and market development of the website is Ceng Jigui's biggest consideration now.

The ultimate goal: to return home to build the most influential private university in China as a member of the post-80s generation. Zeng Ji has a mature and restrained distance from his real age.

He is different from his contemporaries in his view and thinking of problems, but he does not feel that he is a member of the outliers.

In his view, everyone's life and experience are different, especially those who have already done more successes. They must have experienced many untold bitterness. These experiences are the wealth that they grew up, and also created their success and wonderful.

He talked about the desire to make a career and return home.

I thought he would show some pride and satisfaction, because the desire to buy a car in Shanghai and let parents live in a new house out of a small mountain village has already been realized.

However, Ceng Jigui said that the desire at that time was realized, but now he has a greater desire.

He hopes that one day, he can return to his hometown, Xingguo, Jiangxi, Ganzhou, and build a private university with the most influential, the biggest and the strongest, including master's degree and undergraduate degree.

And he can use his accumulated wealth to do as much charity as possible.

Before doing so, he must make the present enterprise well, so that he can have the ability to repay the society further.

At present, the starry night piano network is embarking on a new project, and is going to create the largest chain of piano education and training in China through the resources and advantages built up by the website in the past 8 years.

Ceng Jigui said that China now has more than 36 million people's piano players. Last year, China's piano education market reached 96 billion of the market share. We have reason to believe that we can start from the piano and music art training, to make this market bigger and stronger, which is no less inferior to the current "New Oriental" training chain education institution that has already done well.

This project has been brewing for nearly two years, and now it has reached a substantive stage of implementation.

Ceng Jigui happily told the "80end forum" reporter, after the project came out, it was sought after by dozens of venture capital and private capital.

As the project starts with a plan of RMB 15 million, there are already a number of private capital and famous international venture capital institutions that are willing to contribute, and even some private capital gives more than this millions of dollars, and does not require additional shares.

Ceng Jigui said that prudently, for the choice of investors, in addition to the strength of the funds, but also hope that the other side in the management and injection of various resources can also have certain strength.