A Girl: Entrepreneurial Story From 300 Yuan To 5 Million

"How big the heart is, how big the dream is, how big the dream is, how big the stage is," some people like life plain, some people like life without shock!

"Choice is more important than hard work", "today's choice determines your life tomorrow". What kind of life do you want?

How will you choose?

Are you ready?

"Only when preparation meets opportunity can you create a successful one".

Jiang Ling, general manager of Shenzhen Jia Ling Da commerce and Trade Co., Ltd.

Once, she was an engineer in Shenzhen. Once, she had a steady income. She used to be a envy to many girls.

However, she likes to challenge, she likes to create something, she gave up those who used to, so the entrepreneurial crowd has her.

When Jiang Ling was young, she loved jewelry very much. When she was very young, she liked to design and make some hand ornaments, and made jewelry for her relatives and friends.

When he started his business, Chiang Ling decided to give full play to his strong points -- handicrafts.

She spent 300 yuan to buy a pile of materials, and she designed and made some fashionable bracelets and necklaces.

She took photos of her works and put them on Taobao, an active internet trading website in China.

Because she thinks there are more people and more girls.

Sure enough, people bought it online for second days.

This made Chiang Ling taste the sweetness, and the little woman had been beautiful for several days.

The shop has been established for half a year and bought so much that Jiang Ling, who started business, can not cope with it.

Jiang Ling decided to turn to finished product sales again and again.

Competition on Taobao, the most active C2C site, is fierce. If you want to emphasize the tight encirclement, the items you sell must be of various styles and be updated quickly.

Just as a relative of Jiang Ling works in a jewelry factory, he can establish a source of goods through contacts and sell products.

The first place is honesty and trust.

In Taobao, the number of reputable sellers indicates the credibility of the seller.

The higher the credibility, the better the business.

"If the customer is not satisfied, I will return the goods. Many sellers can not do that."

Jiang Ling said.

"On the surface, a return is equal to a business.

Not necessarily. "

Once a student in Beijing bought a more than 200 yuan bracelet, he said it was very good after receiving it, but he didn't feel good about it. After communicating with Jiang Ling, he gave her a different design without any conditions, which surprised the other party, because she knew that there were few quality questions on Taobao.

It was not long before Chiang Ling's efforts paid off. The college student bought 500 yuan of jewelry for her integrity and beautiful products and became a loyal customer.

As long as any friend or family member of this college student wants to buy jewelry or gifts, she will spare no effort to introduce them to Chiang Ling's shop.

Sincere win the hearts of customers, after nearly a year of hard work and dedication, Jiang Ling became a diamond seller, has been more popular among buyers.

Although Jiang Ling is busy every day, she does not feel hardworking and feels very fulfilling. She is full of longing for the future.

The brand is the only way to survive today. During a trip to Hongkong, Jiang faces an idea that she wants to create her own jewelry brand.

Today, if the products become increasingly homogeneous, if they sell the same things, they will enter an endless price war. Prices will decrease and quality will drop. Finally, all the value will be gone.

In this way, Chiang Ling registered his brand NAIRRIO Nair, and also created a strategic shift from online store to brand.

After six years of hard work, Jiang Ling's retail platform has 4: Taobao, EBAY, patting, and a platform in Hongkong.

Last year, wholesale sales, including wholesale sales, reached 2 million.

Now, Chiang Ling has provided more than 2000 styles of jewelry for customers in more than 20 countries and regions.

Relying solely on the Internet, she already has a steady customer and a growing market.

In 2007, Jiang Ling launched the online affiliate program. Soon, we can see the first brand store developed from the Internet to the special store in China.

300 yuan has been developed to 5 million. From ordinary online shops to famous brands, from the ordinary corner of China to the vast market of the world, NAIRRIO Nair is being led by Jiang Ling to create another miracle in the Internet world.

It is a bumpy road to start a business. Although the brambles, people who have dreams will one day succeed.

As Ma said, successful people will surely see the sun rising from the day after tomorrow.