Initial Preparation For Open Shop

It is not difficult to open a shop online, but it is not very difficult. Actually, it is a monopoly of genuine sports. After opening a physical store, I went through a shop to introduce a wide range of shop outlets, so I went to the shop. Through investigation and exploration, I had some experience. The following are my views on the initial purchase of the shop.

Now there are many online trading platforms. After trying to figure out, I have chosen Taobao to go to the right topic: first, we must have products that are suitable for sale through the Internet.

According to the suggestion of the personage in the trade, the goods that are suitable for online shop opening and selling generally have the following conditions: 1) the volume is small: it is mainly convenient for pportation, and reduces the cost of pportation.

2) the added value is high: single goods with low value and freight are not suitable for online sale.

3) has its own uniqueness or fashion: online shops selling good products are usually unique or fashionable.

4) the price is reasonable: if the net can be bought at the same price, no one will buy it online.

5) through website understanding, you can arouse the viewer's desire to purchase: if this product must be seen in person, you can achieve the trust you need to buy, so it is not suitable to sell online.

6) under the Internet, only online products can be purchased, such as foreign trade order products or products brought directly from abroad.

According to the above conditions, the products that are suitable for sale and sale on the Internet include jewelry, digital products, computer hardware, mobile phones and accessories, health products, XXX, clothing, cosmetics, handicrafts, sports and tourism supplies, etc.

Product registration and pricing.

The information on the name, origin, location, nature, appearance, quantity, paction mode and time limit of each commodity is filled out on the website, preferably with clear and beautiful pictures.

If mail is needed, it is best to state who is responsible for the postage.

Usually, the website will provide the starting price, the bottom price, the price and so on by the seller.

Suppose that the seller wants to sell a dress of 100 yuan, and intends to sell it to 150 yuan.

If it's a traditional shopkeeper, just mark the price of 150 yuan first, and if you can't sell it, lower the price again.

But online bidding is different. Sellers should set up a starting price first, and buyers will bid up from then on.

In order to enhance the popularity of their stores, the marketing strategy should be appropriately promoted in the early days of opening stores. For example, the name of the commodity list will be enlarged and the pictures will be added to attract the attention.

You can also use free advertising, such as exchanging links with other stores and websites.

In order to increase popularity, the company can set up a single auction or sell at a low price.

As long as you have more paction records and good reviews, there will be more buyers to buy things.

It is normal to open a shop on the Internet and buy a buyer who doesn't buy it.

It is necessary for individuals to open a profitable online shop, requiring operators to have good personal skills: 1) good market judgement, and can choose marketable goods.

2) good price analysis ability, not only to enter the goods with lower price, but also to mark a suitable sale price for the goods.

3) a good network promotion capability, allowing more visitors to enter their online stores in various ways instead of waiting for customers to come to the door.

4) sharp market observation, can grasp the market changes at any time, and accordingly adjust their business commodities and business mode.

5) enthusiastic service consciousness, can build up a loyal customer group through good after-sales service. There are hundreds of large shopping websites in China. There are not many real influential customers. Here are some major related websites: www.eachnet.com,:1999, founded in August 18th by Shao Yibo and Tan Haiyin, the largest Chinese online trading platform in the world, providing C2C (personal) and B2C (business personal) network platform construction and services. In March 2002, Yi Yi won the injection of $30 million from eBay, the largest e-commerce company in the United States, and formed a strategic partnership with it. In June 2003, eBay added an additional $150 million investment to eBay.

EBay has attracted nearly $220 million overseas investment so far. It has become the largest number of attracting foreign investment by international students in China.

The Internet is one of the earliest shopping websites that offer online services in China. It is free to register online stores, but it needs to pay the price setting fee, entries registration fee, paction service fee and advertising value-added service charge.

Www.taobao.com: Taobao is the leading Internet platform for personal pactions (C2C). It was founded in May 10, 2003 by 450 million of Alibaba, the world's best inter enterprise (B2B) e-commerce company. It is committed to achieving the world's largest personal trading website.

Taobao Internet provides free registration, free certification and free shop service.

Www.1pai.com.cn: one shot network is a comprehensive and high-quality online trading community established by Beijing Xinya Online Information Technology Co., Ltd., a joint venture established by Sina and YAHOO's two Internet brands in early 2004. It will provide smooth trading platform and various trading modes for Chinese SMEs and individual users.

The Internet is offering free online shop service.

8848 network (www.8848.com): 8848, founded in May 18, 1999, was the flagship of China's e-commerce enterprises. In September 2003, it began to prepare for the new business development plan, focusing on the establishment of China's first professional search engine, the 8848 shopping engine, the 8848 online store serving small and medium businesses, and the provision of e-commerce solutions for business users.

8848.com was officially released in January 1, 2004.

8848 currently provides free online shop service.

Product registration and pricing.

The information on the name, origin, location, nature, appearance, quantity, paction mode and time limit of each commodity is filled out on the website, preferably with clear and beautiful pictures.

If mail is needed, it is best to state who is responsible for the postage.

Usually, the website will provide the starting price, the bottom price, the price and so on.

Suppose that the seller wants to sell a dress of 100 yuan, and intends to sell it to 150 yuan.

If it's a traditional shopkeeper, just mark the price of 150 yuan first, and if you can't sell it, lower the price again.

But online bidding is different. Sellers should set up a starting price first, and buyers will bid up from then on.

After deciding the scope of their own business, they will have to find a good and inexpensive source of goods. Of course, online shop opens because of simple procedures, and it can always determine its own direction of operation according to the source of goods found by itself. Online stores can be found from the following channels: 1) wholesale market purchase.

This is the most common way to purchase goods. If your shop is selling clothing, then you can go to some large wholesale service markets. You need to have strong bargaining power in the wholesale market to strive to lower the wholesale price to the lowest level. At the same time, you must establish a good relationship with the wholesalers, and make clear with the wholesalers on the issue of replacement, so as to avoid future disputes.

2) manufacturers purchase.

It is also a common channel for manufacturers to purchase goods from factories. To purchase goods from factories, they can get lower entry prices, but the amount of purchase will usually be higher and increase the risk of operation.

It is better to know a friend who works in a factory or to work directly in a factory, so there is no problem with the purchase.

3) focus on foreign trade products or OEM products.

At present, many factories have surplus products outside the foreign trade orders, or there will be some surplus products for the processing of some famous brand OEM. The price is usually very low, usually 2-4 fold of the normal price, which is a good way to purchase goods.

4) buy inventory backlog or clear up products.

Because they are eager to deal with, the prices of such goods are usually very low. If you have enough bargaining power, you can eat at a very low price, but turn to online sales, make full use of the advantages of online sales, and earn sufficient profits by geographical or temporal and spatial differences.

So, you have to go around the market frequently and pay close attention to market changes.

5) looking for special purchase channels.

For example, if you have relatives or friends in Hongkong or abroad, you can help them into some commodities that you can't see in the domestic market or some lower priced goods.

If you are in a place like Zhuhai, Shenzhen, you can even get a pass to go out to Hongkong and Macao to buy goods.

In the above purchase channels, for the sellers of small businesses, the latter three are more suitable, but it is difficult to find such a purchase channel, and sellers need more time and careful attention.

Buying and selling online is a very important link. No matter what channel we are looking for, the low price is the key factor. We have found a good source of quality and cheap goods. Your online store has a successful foundation. 3.3 the online business strategy of opening a shop is similar to that of offline outlets. The most important thing is to operate. You have better products. If you are not good at running, you can not sell it and make profits.