Women'S Websites Have Unlimited Prospects In China.

In the early age of Internet, male Internet users take the absolute advantage. Today, the Internet has basically achieved equality between men and women.

According to the data from China Internet Network Information Center (CNNIC), the comparative analysis of previous data shows that the sex ratio of Internet audiences tends to be balanced.

In the first Internet survey conducted by CNNIC in October 1997, male Internet users accounted for 87.7%, while women accounted for only 12.3%. This was related to the technical personnel of the research institutes which were mostly restricted to men at that time.

Subsequent surveys show that the sex ratio of Internet users has gradually become more balanced year by year, and the growth rate of female Internet users is faster than that of men.

In July 2008's twenty-second Internet development survey results showed that male Internet users accounted for 53.6% and women accounted for 46.4%. This feature indicates that the proportion of male and female sex ratio of Chinese netizens is getting closer and closer to a reasonable proportion, and the structure of netizens is closer to the structure of natural citizens' attributes. "CNNIC"

Similar to the development of Chinese netizens, compared with data from YAHOO Japan, the number of female Internet users accounted for only 12% of the Internet survey conducted by YAHOO Japan in September 1996. In April 2008, the latest survey shows that the proportion of female Internet users has risen to 46%.

The situation in the United States is similar.

According to the consensus of the communication academia, when the number of users of a medium exceeds 20% of the total, it crosses the threshold of "Popularization".

Take the United States as an example, in order to achieve this standard, radio has been used for 38 years, television has been used for 13 years, and the Internet has only used 5 years.

According to the "S curve theory" of innovation diffusion in communication, when a new product or service occupies 10 to 20% share in its potential market, the critical number will reach a critical level, and the diffusion rate will rise sharply and enter the stage of rapid diffusion.

At present, the male Internet penetration rate is 19.9%, the female is 18.3%, has already crossed 10% critical point, the netizen grows rapidly, the network marginal effect will gradually speed up, protruding appears.

According to the statistics of network traffic statistics company ComScore Media Metrix in May this year, the arrival rate of American female websites has reached 85 million visitors. Compared with the same period last year, the growth rate reached 42%, and several large female websites had a huge increase of more than 90%.

At present, the proportion of female netizens in China has risen to 46.4%, an increase of 3.6 percentage points over the proportion of 42.8% female Internet users in December 2007.

Compared with December 2007, the Internet penetration rate of men and women is increasing, and female Internet penetration rate has increased slightly.

With the further improvement of the number of female Internet users, the "half sky" in the Internet will play a more important role in the future Internet. Their attention and consumption habits will affect or even change the direction of the future Internet development. The change of network form aiming at female habits and patterns of thinking will have a more profound impact on the development of the Internet.

In reality, most shopping is done by women, so is online shopping.

The further segmentation of e-commerce and information in the feminine dimension opens up new market space for innovators.

However, at the present stage, a large part of domestic women's websites are websites of fashion magazines such as Ruili, and professional women's websites have not yet entered a fully competitive state.

Those websites that aim at women are targeted at women's website color, page design, merchandise display, and text expression, in order to better adapt to women's habits and provide better user experience.