Internet Entrepreneur Guo Yuanguang'S Entrepreneurial Experience
Internet entrepreneurship is highly praised by many young people who want to succeed because of its zero investment and many opportunities.
From a few years ago Zhang Zhaoyang, Ding Lei, Ma Yun, Robin Li to Li Xiang, Dundee, high fuel, Zheng Li, Mao Kankan, Mao Kankan...
It seems that overnight, the combination of Internet and venture capital can create numerous millionaires.
Their success has also attracted more people.
Many people, relying on creativity and superficial knowledge of the Internet, devote themselves to the trend of online entrepreneurship.
However, when the Internet returns to reality, when venture capitalists become more and more rational, people find that the Internet is not only filled with pie, but also a trap.
Internet start-ups still need to return to reason.
In the morning of seven o'clock in the morning, the alarm clock woke the sleepy Guo Yuanguang.
He hurried up from the narrow single bed, rushed into the toilet, washed his face, brushing his teeth, changed into clean clothes, and took out the tie that he was not accustomed to playing in the cupboard, and tied it carefully.
He knows that today may be a very important day for him and the future of his website.
Because a venture capitalist took the initiative to ask him to go to the interview.
On this day, he waited for 6 years.
In December 2001, Guo Yuanguang, a journalist, founded the "news people net".
"At that time, it was only from the love of journalists, though not impulsive, but there are still more irrational factors in it."
Guo Yuanguang told reporters, "when the website was founded, it just wanted to provide a communication platform for journalists in the industry.
There is not much to think about whether it can make money.
Yes, at that time, the cost of the domain name plus 100 trillion space was only 200 yuan, which was certainly no problem for him.
Later, the website was built up with the help of friends.
On 2002 New Year's day, the website was officially opened and operated.
"I was very excited and told a lot of friends to this news."
Guo Yuanguang was still excited when he recalled the opening.
With the help of friends, the popularity of websites is becoming more and more popular.
But for Guo Yuanguang, he is in another dilemma.
Website is updated every day. It's hard to rely on him alone.
Although some friends helped, he had always been obliged to help, not only did he feel so upset, but he also had bad friends.
So he thought of financing or sponsoring.
"At that time, it was very simple, and always felt that advertising on the website would be effective, such as photographic equipment and so on."
But the reality disappointed him.
After running all day, no businessman agreed to advertise on his website.
"After they go, they will ask me," who do you see in your website, and how much you visit every day? "Guo told reporters." I can not answer their questions.
Hundreds of visits a day can't be said.
The failure of Guo Yuanguang's sponsorship made him deeply rethink that websites should not just play games, but more importantly, find their profit models.
However, as a news industry website, what is its profit model? Guo Yuanguang admitted that this problem has plagued him for three years.
In three years, on the one hand, he maintained his life in the media, and put his monthly salary out of 1/2 to the website.
The days are getting tough, but the amount of visits to websites and the influence in the industry are also gradually improving.
Until one day, a friend told him, "you can introduce venture capital. Now the risk investors are much more concerned about the Internet than other industries."
One word waken the dream man.
Only then did he realize that only by introducing venture capital can we achieve the goal of rapid accumulation of websites.
Therefore, he made a detailed plan on the location and profit mode of the website. The website is located in the "famous Chinese News personage dissemination website", which involves people interviews, book publishing, video sharing and so on.
However, his ambition was once again hit.
A venture capitalist saw his plan saying only: "your business mode is not clear. You can't move me to invest in you."
A careless move will lose the game.
In order to understand the profit model of the website, Guo Yuanguang put himself in the house for three days and three nights.
Finally, he made a bold decision: first, enrich the content and framework, and abandon venture capital within two years.
After several years of steady development, things changed in 2007.
A Overseas Investment Corp saw his website and had great interest in taking the initiative to interview him.
"I think the website has had a very strong industry competitiveness after 7 years' experience," Guo Yuanguang told reporters. "I will try to seize this opportunity."
Guo Yuanguang is lucky. Perhaps his website will rise strongly because of the involvement of venture capitalists.
However, how many of them can stick to becoming lucky like him in the army of online entrepreneurship?
People in the industry have regrets, "this is a sad and grim reality."
Indeed, as the threshold of the Internet industry is low, as long as it costs more than 100 yuan to apply for a domain name and space, another set of templates can successfully build a website.
Because of this, as long as you are creative, you can quickly achieve it through the Internet.
According to the results of large-scale domestic Internet media research, the number of personal websites in China has reached 240 thousand in 2006, an increase of 58% over 2005.
It is estimated that the size of China's personal website will reach 420 thousand by 2009.
According to the statistics, in 2005, the annual income of China's personal websites is over 1 million, and the income of 100 thousand individuals is between 100 thousand and 1 million. The total annual income is about 400 million yuan RMB in the year of 100 thousand.
400 ratio 240000 - what a disparate proportion! Why is the personal website so embarrassed? Why did the personal website get stuck in such an awkward situation? In a survey of a website about the growth of the personal website, 40.4% of the netizens thought that Ju Youqing's profit model is the key to the growth of the website.
Indeed, it is far from enough for a website to be content rich, and a clear business model is the key to sustainable growth.
"Win in China" is the most influential business startups in China. In the 2007 entries, the number of entrepreneurial projects based on the website occupied a considerable amount.
However, many of these entrepreneurial projects have not been recognized by the judges.
I remember that in a certain program, two of the four players were related to the Internet, and the business models they had set forth were not recognized.
Xiong Xiaoge, a senior Chinese venture capital expert, said at the scene, "your business mode has not touched me at all!"
This is not the case.
As a profitable venture investor, when we decide to invest in any website, its development potential, business mode and team are the focus of our investigation.
The content of many websites is good, but only one idea can not be bigger.
When these websites are really on the operational level, they find that the idea at that time was so childish.
We basically don't think about these websites. "
Besides the business mode, the competition of large portals is also an important factor for the growth of individual websites.
Li Yonghong is the founder of Xi'an doll net.
In 2006, during a chat with his friends, he realized that the infant market had great potential.
So he persuaded several friends to invest in about 200000 to create the Xi'an doll net, known as the first western nursery website.
"After the website is done, we can attract the attention of venture capitalists.
As long as VC comes in, we can really be the first in the West. "
Li Yonghong said in an interview with reporters.
However, he was not aware of the danger.
While he was complacent, a more influential portals in Shaanxi also saw business opportunities, opened the "nursery channel", and quickly gained the upper hand by relying on the resource advantages of portals.
"Doing websites is also like fighting. If you expose your firepower ahead of time, you will soon be eliminated."
Li Yonghong told reporters, "when you have an idea, portals can be directly copy.
There is nothing you can do about it. "
In memory of Fang Xing Dong era, the Chinese blog at the peak time of the blog said: "one year surpasses Sina, two years listing."
But just two years ago, the blogger mode that just grew up was cut off by Sina.
And the video sharing mode has gone through the old road of history. Only by the propaganda of the big crowd, Sina can let the entrepreneurs who share the video feel the cold wind that hit the "root".
Although Fang Xingdong has launched a blog, he has exposed a mature mode and commercial value to Sina. At that instant, several big portals, including Baidu, have been robbed.
When copying becomes a habit, the portal website can raise the "shotgun" and always aim at the "grass roots of creative eating".
In fact, large scale portals contain much more information and operations in health, tourism and other columns than these personal websites.
The Internet once said, "farmers grow land, and emperors eat."
It is the image metaphor of the relationship between personal website and portal website.
What is the way out for online entrepreneurship? China's personal website is mainly divided into three categories: information, entertainment, leisure and e-commerce. Information includes comprehensive information, web site navigation, software download, literary community and other interests. Entertainment and leisure include online games, music and music, film and television, flash and mobile value-added, while e-commerce is mainly personal stores.
Their current income is mainly divided into three ways: direct advertising alliance, direct service charge and sales revenue.
The direct advertising alliance from web site navigation, music and BT downloads is the largest source of income for Chinese personal websites.
China's personal website advertising is divided into mobile value-added, search engine, e-commerce, film and television promotion, games, e-mail and classified advertising. Among them, mobile value-added, e-commerce and search engine advertising account for more than 70% of the total advertising. The charging methods mostly adopt CPM (search engine cooperation, advertising), CPC (click to pay, narrow notice) and CPA (pay by effect, divided into three ways).
However, we can see that there is an insurmountable gap between individual websites. In terms of content, China's personal websites are mainly concentrated in several entertainment categories, but the content is not deep enough, the plagiarism is serious, and the content differentiation is not enough. In terms of law, some Chinese websites have different degrees of legal / intellectual property rights, especially the four categories of software downloading, online games, music and film and television. In terms of honesty, some individual website owners are not honest enough, cheating through various means, and malicious deception, affecting the normal development of the whole industry.
If it is difficult to get financial support or venture capital or advertising sponsorship, it can only rely on the webmaster to pay for himself. This development mode will inevitably lead to the eventual closure of the website.
Where is the spring of personal website development?
"The soul of the Internet lies in the mass, sharing and accessibility of information.
Whose website's information is distinctive or even specific, so who will catch the target customers in a certain field.
In the early stage of China's Internet development, news of current affairs, software downloads, music, games, website and so on also has its own characteristics and even specificity. So Sohu, Sina, 163, China Army Software Park, hao123 and so on were born.
But this initial stage is over.
If you want to make breakthroughs in the field of personal websites, you must change your mind and find new thematic areas, which is the field of expertise.
Fortunately, at present, personal websites are gradually recognizing this.
The 800 nets are welcome by ordinary citizens by setting up a discount for catering and entertainment industry in Beijing.
And the flourishing of shopping in the same city also shows that the way to subdivide the industry is correct.
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