Two Misunderstandings About Website Work
The first mistake is to think that the website is empty handed.
In fact, websites, like all entities, do not have enough investment if they want to play a role.
But most of us are willing to buy good cars, rent beautiful offices, store expensive wallpapers in the stores, spread advertisements in the newspapers, and even throw up a $8 yuan for a night's mahjong. But when we say that we need to invest some money on the website, we immediately lose our lives.
The reason why they analyze their reasons is that the website is useless. One is that the website should be empty handed.
The first kind of knowledge is not going to flow. We don't care about him.
The second kind of understanding is quite representative. The reason is the influence brought by the successful figures on the Internet in the past few years.
I often hear that a poor student has sold 30 million of his website for two years.
Such stories are heard more, and the desire for miracles is intense, so they do not consider the laws of economy, so they do not consider input-output relations.
Because the Internet is a new thing, it is also a behavior similar to cultural activities, so there will be some unthinkable phenomena, especially in the early stage.
There are miracles, but the proportion is quite low.
Therefore, if we want to do a good job of website, we should still work like a storefront.
The second mistake is to think that websites do not need professionals to operate, but that is to update content.
We see a lot of websites, operators are often office clerks, typists and so on.
They do not send these people out to study, nor do they offer special computers, especially when they are temporarily occupied by units. They are often pferred to other places to help them for a few days.
In this way, the website information update is slow, and some netizens who left contact information on the website can not follow.
Half a year, the website did not play a role at all, so the bosses began to curse. In the second year, they only paid some space fees and hung the website as a historical legacy.
In fact, website operation is a professional problem. It involves many aspects of marketing management. And just for marketing, it involves a core issue: profit mode, and three basic problems: content design, communication design, promotion design.
Even if we look at the simplest problem - website promotion in website communication, there are many ways to do it, and how many ways do you have it?
Initially, shallow technology and skills have not been grasped, and the effect of the website must be bad.
Only when we recognize that website operation is a professional problem, we need to pay equal attention to management and marketing. We need to pay equal attention to selection and effort. We need to pay equal attention to key points and details. The owners will be willing to invest money and energy before respecting the work of website personnel, so that we can achieve good results.
We all have been in touch with this website for a long time.
But there is not necessarily a correct understanding.
The above two, even if some people feel that it is a common reason, he is not necessarily correct; even if some people are still very hard, in fact, I am afraid that the head has already recognized the account.
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