What'S The Best Way To Open A Shop Online?
After deciding to open an online shop, "selling what" becomes the main problem.
When deciding what to sell, we must integrate our own financial resources, commodity attributes and the convenience of logistics pportation to locate the sale of goods.
At present, the online trading volume of personal shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on.
In this regard, there is not much difference between online shops and traditional shops. Finding a good market and competitive products is an important factor in success.
When considering selling something, they must be determined according to their interests and abilities.
Try to avoid getting involved in areas that are not familiar with or are not good at.
At the same time, we must identify target customers and choose products from their needs.
At present, the mainstream netizens have two major characteristics. One is the younger generation. The main purpose of the game is to play games. Students occupy a considerable proportion of the Internet users. Secondly, the office workers represent another major feature of the mainstream Internet users, white collar workers or quasi white collar workers.
Knowing the basic characteristics of the mainstream netizens, they can decide whether to spread the big net or the mainstream according to their own resources, conditions or even hobbies.
Where characteristic shops are popular, if you can find fashionable and unique products, such as self-made accessories, toys DIY, clothing custom made goods or services, will be the best choice for online shops.
Besides, the attributes of goods also have a constraint on sales.
Generally speaking, the value of goods is high and the income is high, but the investment is relatively large.
For entrepreneurs who have neither sales experience nor lack of primitive capital, it is indeed a small burden.
Online trading has a wide geographical scope. Some larger, heavier and lower priced goods are not suitable for online sales, because the logistics cost of goods is too high at the time of mail delivery. If the cost is shared on the buyers, it will reduce the buyers' desire to buy.
What is the most popular selling shop on the Internet? What products do people like to buy online?
According to the latest statistics of * * net, crystal, pure silver necklace, color screen mobile phone, bedding, jeans and so on become the most popular keywords. These keywords show people's shopping fashions from one aspect and provide shop orientation for people who want to do business online.
Jewelry: "crystal" and "Emerald Pendant" are hot.
Jewelry classification has been the most active classification of online pactions. In 2004, the favorite crystal and personalized Pendant of popular accessories were favored by buyers.
In the first half of 2004, the net crystal bracelet can sell more than 800 yuan per month, and the monthly turnover of cargo jade pendant is more than 3000.
The hot selling of crystal, silverware and jadeware led to the heat wave of online jewelry classification in 2004.
Two, gift home classification: "Zippo" and "bedding" are favored.
Buying gifts has always been a waste of thought. From the 2004 sale of gifts, people's gifts are becoming more and more biased towards their taste and personality. Zippo lighters with certain status are new favorites.
Only the "Zippo classic chrome" style has sold more than 20000 sales in 2003.
The sale of bedding shows another feature of online shopping -- utility.
Home decoration can see the master's taste and mentality, or plain, or cartoon, or fashion. In 2003, only four sets of bednets were sold to 30000 sets.
Three, mobile phone classification: "can take pictures", "color screen" and "chord" are favored.
The mobile phone owners will never let go of any new function that can display their personalities. In 2004, the mobile phones that can take pictures and take pictures can undoubtedly become the focus of fashion. There are 4000 sales of Sony Ericsson T618 with moderate price and function.
The mobile phones with color and chord functions still have a large number of buyers. Motorola T720 is one of the typical examples. Its sales volume in 2003 was more than 4500, and in 2004 it was also unabated.
Four, clothing category: "jeans", "dots" and "stripes" continue to prevail.
Jeans wear is a popular fashion throughout the year. No matter what kind of occasions you attend, jeans can show unique charm.
In 2004, the low waist style jeans jeans were also popular among white-collar workers. * * net can sell about 2500 yuan per month.
The dot dot striped pattern, which was popular in 2003, continues to be a bright color for sale and purchase. Among them, the women's bag with dots and stripes is the top of the list.
Five, collection and classification: the Olympic Games related collections will not go away.
The excellent performance of Olympic athletes in Athens triggered the Olympic craze in 2004, and also led to the upsurge of collection of Olympic related souvenirs.
The collection and classification of Internet pactions were very hot during the period. From June 2004 to August, sales of Olympic items exceeded 1000.
According to the analysis of * * network, the most promising online shops in 2004 are sports products, real estate and other related industries. Their common characteristics are no longer as flashy and electronic as the former hot selling products of the Internet, they are all real life products, but the requirements for personalization are also very high.
In 2003, the online shops of * * were flourishing, and sales of the products such as pendants, mobile phones, computers and so on were larger. The main reason for selling them was the pursuit of fashion, decoration and high technology by young people on the Internet.
In 2004, the classification of sports ranked in the middle of the * * classification gradually came to the fore.
In the first three quarters, only more than 6000 of the sports kettles were sold.
The XX sporting goods shop specializing in the sale of sports products has an average monthly sales volume of more than 6000 and a turnover of nearly 500 thousand yuan.
VCD, fitness balls, yoga mats and other fitness equipment suitable for indoor sports, as well as audio-visual shops are hard to find sports teaching VCD is also a hot shop online.
* e - commerce experts point out that managing these things may still be more suitable for the Internet, because the network can easily gather loose, but growing numbers of fans.
In 2003, the number of real estate agents on the * * has reached an astonishing more than 2000, while the figure of 2004 has nearly two times.
More and more renting households are searching the Internet through the Internet. Only on the current situation, * * network has 5000 sets of new houses and 3000 sets of second-hand housing. There is no intermediary under any one line. This kind of "supermarket" environment is undoubtedly favorable for small intermediary to win customers.
The real estate agency on the Internet can attract more customers and houses.
According to incomplete statistics from Shanghai, the proportion of buyers of Shanghai, foreigners and expatriates three this year is 75:20:5.
Returnees can find the right houses through the Internet overseas, and the feeling of "home" is everywhere through the Internet.
Now, apart from the housing supply in Shanghai, a large number of houses in Beijing, Qingdao, Wuhan and even Hongkong have already been logged in. Each year, the real estate classification will have a turnover of up to 60 million yuan.
With the liberalization of the real estate trading market, online property intermediary shops will definitely be on fire in 2004.
Where can we find the source of goods and decide what to sell, we must start looking for supplies.
The low cost of online shops is an important factor.
Mastering the source of good quality and low price is the key to the operation of e-commerce.
Take clothing products as an example, some famous brands are national unified prices, which can only be sold at 15% off in general floor stores, and can be sold to seven to twenty percent off on the Internet.
On the Internet, the price of clothing products is two to thirty percent off of the shopping malls.
How can we find a cheap source of goods?
1, as a market hunter, pay close attention to market changes and make full use of commodity discounts to find cheap sources of goods.
Take the brand name clothes that are very popular on the Internet. Sellers often rush to sell the brand clothing with high quality in the season or special stores, then sell them online and get enough profits by using regional or temporal and spatial differences.
There are some cosmetics sellers on the Internet, who are familiar with the supervisor of high-end cosmetics counters. They can get the goods that are as low as 30 percent off before the new products are listed, and then sell them at the price of 10 percent off.
2, focus on foreign trade products, foreign trade products, because of its quality, style, fabric, price and other advantages, has been a popular variety of online sales.
Many famous brand goods that sell for hundreds of dollars at abroad are priced at only a few hundred yuan on the Internet, making many buyers eager for this.
Taobao shop advocates that she is engaged in foreign trade work. Due to her working relationship, she has accumulated many souvenirs from various parts of the country.
Under the recommendation of her friends, Miss Zhang sold her spare items online and did not want to log out soon. Now, her shop has more than 200 fixed customers.
Big sellers such as "gale trade" and "51clothes foreign trade fashion" and more than 2000 credit points are based on foreign trade costumes.
If a new online entrepreneur is familiar with foreign trade, he can get the goods directly from the factory.
There are many good things in the surplus products of foreign trade orders. Most of these products are only 1-3. The style is often the most popular next year or now, and the price is only 4-7 fold of the shopping mall. It has a lot of market 3 and a backlog of brands. There are a lot of backlogs on some brand goods. Some businesses simply sell all their stock to the full-time network sales sellers.
Brand products are one of the most popular categories on the Internet. Many buyers directly search for their favorite brand products through search.
Moreover, although many brands belong to the backlog in a certain area, the wide coverage of the network can make them sell well in other areas.
If you have enough bargaining power, you can eat their stock at a low price, and you will get a huge profit.
4, get foreign discount products, foreign brands of the world's first line brands on the eve of the season or festival, the price is very cheap.
If the seller has relatives or friends abroad, he can ask them to help them get an attractive discount on the Internet, even if the price is 4 to 30 percent off of the traditional shopping malls, and there is also a profit margin of 10% to 40%.
This sales method is being paid attention to by some overseas students. The Japanese student "peach taro" shop runs Japan's latest cosmetics and beauty nutrition and health care products. It has been sent to the country and even the rest of the world by air pportation. Now there are shops in Taobao and * *.
Because its cosmetics are fresh, and they are much more popular and cheaper than domestic counters.
In addition, some American and European students are selling online clothing and bags of top brands such as "Vitoria's Secret" and "LV". Their profits are over 30%.
5 and wholesale commodities must run more regional wholesale markets, such as Beijing, Xizhimen, Xiushui Street, Hongqiao, Xiangyang road and Town God's Temple in Shanghai, not only familiar with the market, but also get a very cheap wholesale price.
Ping Ping, a Taobao seller in Beijing, lives in Beijing Nancheng. There are many wholesale shops near her home. Besides buying goods near the home, she occasionally goes to Xizhimen zoo and other large-scale wholesale markets to scour goods.
By establishing a good supply and demand relationship with some wholesalers, we can get first-hand popular products and guarantee the low price of online sales.
After you find the source, you can sell a lot of advanced goods. If the sales volume is good, consider increasing the purchase volume.
On the Internet, some sellers and suppliers have a good relationship. They often buy goods after they are sold, so that they will neither account for capital nor cause backlog of commodities.
In a word, low price is the key factor, no matter what channel we are looking for.
You have found a good and inexpensive source of goods, and your online store has the foundation of success.
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