Personalized New Marketing Methods

When the customer wears children's clothes for a period of time, according to the quality tracking contents and time requirements of the quality tracking cards, the children's quality information is traced back to the customers who are involved in returning the quality tracking information, such as gift giving.

Then the enterprise carries on the comprehensive appraisal to the customer feedback quality tracking information as the basis for improving the quality of children's clothing in the future.

A few days later, the telephone numbers of customers left behind were followed by telephone sampling, quality tracking and return visits. Once again, they listened to their opinions and suggestions on the quality and style of children's clothing, so that parents and children could feel that they could not only acquire the value of purchased goods, but also enjoy the after-sale service of quality tracking.

Through this form of quality tracking service for children's clothing, it will deepen the influence of customers on the brand quality and service marketing of children's clothing, and fully reflect the personalized service marketing strategy of enterprises.

Some children's clothing brands have little knowledge of the functions and functions of pre-sale services in carrying out children's clothing marketing activities, and think that service work is only a simple labor process in the exchange of commodities and currencies.

As the marketing strategy of "product centered" marketing is pformed into a "customer centered" marketing mode, service marketing will become one of the main measures for enterprises to gain market competitive advantages after the service function is introduced into the whole process of service marketing.

In the implementation of pre-sale service, we should first train the salesperson's knowledge and service skills, and let them know the company's business philosophy and the purpose of service, so as to establish the marketing concept of "constantly satisfying customer needs".

In the promotion of service marketing, the salesman is familiar with the knowledge of the commodity, which is the basic condition for the pre sale service.

In the process of selling services, the salesperson understands the needs of different customers according to different consumers, and provides appropriate commodities and services to customers with appropriate service skills and methods, so that customers can achieve the right needs, which is the core content of pre sale and sale services.

When we understand the needs psychology of customers, we recommend appropriate children's clothing according to customers' needs and hobbies, so as to improve the turnover rate of commodities.

The second is to maintain customers: with the help of customers and recognition and trust of children's clothing styles and prices, try to provide them with the necessary services and products, establish and continue the relationship of interdependence and trust, and do a good job in the business of "repeat customers".

The third is to influence customers: through the salesperson's rich commodity knowledge and market information, we can introduce or promote children's clothing brand culture, style design concept and product characteristics, so that customers can have a rational understanding of the characteristics and value of goods, thereby playing a role in guiding consumption, or changing the original purchase motivation and purchase behavior of customers.

This service skill is based on the rich professional knowledge of the salesperson, and the promotion of appropriate service skills and knowledge can influence the customers, so that customers can start with the introduction of children's clothing products, then generate interest and stimulate the desire to buy, so as to make sure to buy.

This form of service is an interactive service of knowledge and skills. Its value is to enable customers to acquire goods and knowledge at the same time, so that customers feel a sense of trust and satisfaction.

In the marketing strategy of children's clothing, we should not only evaluate the price of children's clothing and the value of children's clothing brand, but also pay attention to the value of developing service marketing.

Because service is also an intangible and unique product.

To enhance the connotation of children's clothing service marketing, we need not only high-quality and innovative products, but also high-quality and sincere services to match the desired results.

Especially when customers' demand for services is enhanced, services are more important than products. Products are just a carrier of services, and service is the pass of products.

Therefore, the planning of service marketing strategy should be based on the positioning of enterprises and the target consumer groups, through the planning of personalized service marketing strategies to meet the needs of customers for personalized service.

In the planning of children's clothing service marketing strategy, combined with the characteristics of children's clothing market and the consumption needs and psychology of children and parents, through the development of different forms of service marketing activities to guide consumption and customer service, it is helpful to improve the quality of children's clothing marketing and the value of customers, help to cultivate loyal customers, and more importantly, through the idea of service marketing, it will promote script src=>.