The First Year Of Hip Hop Dance? Understanding The Trend And Attitude Of Young People -- An Interview With Chen Jingmin, General Manager Of POOVE Chaozhou And Jixiang, A Street Dance Promoter

In March 30th, the 2018WOD world dance competition press conference opened in Beijing 798 Art District. The next day, the first battle was launched in Beijing. Last year's WOD world dance competition Youth Team China finals champion team Swing Crew team won the first battle and won the Beijing World Championship of the 2018WOD world dance competition, attracting numerous street dance lovers' eyes. As the official strategic partner of the 2018WOD world dance competition, Chen Jingmin, general manager, attended the conference. POOVE witnessed the beginning of the new year's trend of cooperation between POOVE and the WOD world dance competition. After the meeting, Chen Jingmin, general manager of POOVE, interviewed Liao Bo, a well-known dancer, about her views on the trend culture of young people and the development trend of POOVE in the future.

Now let's listen to Liao Bolai's unique view of Chen Jingmin, the general manager of Chaozhou.

Liao Bo, This is hip-hop. "Moderator, graduated from the Beijing modern conservatory of music, well-known dance bloggers, once in the" good dance in China "performance" I miss "popular network.

Liao Bo: as far as we know, this is the second cooperation between POOVE and the WOD world dance competition. What has contributed to this cooperation?

General manager Chen Jingmin: POOVE is the exclusive brand of teenagers. Therefore, POOVE always has a very accurate grasp and profound understanding of the trend culture of young people. Therefore, we want to borrow the WOD world dance competition platform to strengthen the interaction between brands and consumers with hip-hop as the carrier. At the same time, we also hope that we can promote the development and spread of hip-hop culture in China with the WOD world dance competition, so that the spirit of the world hip hop can be spread to China, and the spirit of Chinese hip-hop can be spread to all parts of the world.

Liao Bo: what do you think is the difference between the contemporary youth culture industry and the past?

General manager Chen Jingmin: today's youth culture is the pursuit of self-expression and individuality. China's youth culture industry has undergone many large-scale baptism. With the upgrading of consumption, it will soon enter a period of rapid development. From reality TV to the hit of hip-hop shows all the changes that have taken place among contemporary youngsters. The trend culture of future youth will be highly inclusive and unique. Nowadays, young people have their own understanding and understanding of the trend culture. This is a new opportunity and a new challenge.

Liao: what are the new trends of POOVE in 2018?

General manager Chen Jingmin: in addition to working with the WOD world dance competition in 2018, POOVE signed the popular singers Zhuo Zhuo's custom brand trend single, hoping to spread more youth trend culture through this song. At the same time, POOVE combines with the top ten designers of China, Ding Ning, to create the 2 series of street dance. In the future, POOVE will integrate juvenile culture resources such as skateboarding and even hand travel to enrich POOVE's cultural core.

As we all know, in 2017, POOVE exclusively sponsored the 2017WOD world dance competition in China Youth Group, and because of this cooperation, POOVE and WOD world dance competition and Swing Crew became attached. Swing Crew team is the champion of China Youth Group in the 2017 WOD world dance competition. In 2018, POOVE and Swing Crew team reached a deep cooperation and full dance force. They not only patronage Swing Crew's annual travel and public performance equipment, Swing Crew team leader Ji Xiang will also participate in POOVE and hip-hop singer Cho Cho's "pursuit plan" MV shooting, cross-border cooperation collision trend spark, leading the trend of young people.

Speaking of Swing Crew team leader Ji Xiang, he is also outstanding in the recent dance show "this is hip-hop". It was selected and called by Show Luo captain in the selection contest. "Do not leave me"! Even in the 40 match of April 7th, the first round represents Show Luo's stair climbing team and the flammable device battle, which is easy to freeze. Through the skillful hip-hop skills, neat movements and strong stage, the 65:42 score is perfect to win the first inning and win a valuable point for the piggy team. And when faced with a strong opponent, he bravely cried out: "although there are many predecessors, but now we are battle, we are not afraid..." When we were united, our floor boys, our bunch of retro hip-hop dancer choreographed City choreographers, did very well.

Liao Bo, who loves hip hop, interviewed him after the 2018WOD world dance competition press conference.

Now let's learn about the attitude of hip-hop kids about hip-hop.

Liao Bo: what is your original intention of contacting hip-hop?

Lucky: just beginning to contact hip-hop because of poor physical quality, my mother took me to my uncle's workroom to learn street dance. At the beginning, I was shy and afraid to jump. But after I slowly contacted, I found more and more fond of hip-hop. With the deepening of hip-hop, I not only became better and better physically, but also realized many new small partners because of the reasons for hip-hop. My original character was shy and introverted. After learning street dance, I began to like to communicate with others, and my personality gradually became cheerful.

Liao Bo: you can talk about it. POOVE How do you feel about cooperation?

Auspicious: in 2017, POOVE sponsored the Swing Crew's complete set of equipment in the finals of the WOD world dance competition, which is very cool and very stylish. This year's co operation is an advertisement for POOVE's 2018 summer and Spring Festival. It feels more cool. Our overall equipment, scene settings and post production have been upgraded. It can better express young people's stubborn and unyielding attitude.

Liao Bo: what do you think of the spirit of hip hop?

Auspicious: I think the spirit of hip-hop is peace and love. Every dancing street dance has the same trend cells in its heart. This enables us to understand without words, and can be very naturally and kindly together, and there is a peaceful energy flowing among people. Hip-hop also brought me lots of happiness and friends, which made me feel more grateful, caring and loving.

　　 POOVE Strong sponsorship of the 2018WOD world dance competition, creating a new era of Chinese youth trends. At the same time, POOVE is also making a strong alliance with the US. Taking hip-hop culture as a platform, we believe that whether POOVE, WOD world dance competition or American photo will be more deeply involved in the hearts of young people. On the road of spreading and guiding the trend culture of youth, such strong and powerful gesture will cause a tidal storm and bring more experience to the youth.

At present, the 2018WOD world dance competition in China is in full swing. In April 15th, Harbin is about to explode. Please pay attention to our official WeChat. We will release the competition information and more trend information in time. Come on, let's cheer for this era of full dancing.