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Management Art: How To Guide Distributors To Do The Market?

2014/1/20 14:33:00 81

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a product from manufacturers to consumers has to go through a long chain of channels, which has a total distributor wholesaler - the two batch of retailers - the retail terminal - consumers. Of course, a terminal product may arrive from the manufacturer to the wholesaler to the < a href= "http://www.91se91.com/news/list.aspx Classid=101112107105" > the retailer < /a >, thus reaching the consumers' hands. We focus on a channel product (Li Bai Series), which is based on good market performance. As for staff quality, positive factors, wholesalers' enthusiasm factors, profit factors and other methods of operation are just for good market performance services. 
 any market has weak links, whether successful or failed. 
 now let's discuss how to improve the weak links in the market. Improve market performance in weak market areas and improve weak links in successful market teaching. 
 "five unification, terminal performance three first", "terminal three performance first" is the goal we want to pursue, and "five unification" is our auxiliary tool to achieve this goal. I think everyone can understand the importance of making a market base and how important it is to display. How can we do this well? What good experience can we refer to? 
 breakthrough from point to point, breaking through .
 manage good salesmen, manage retailers, < a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > wholesalers < /a >, manage the market well, ensure the interests of every link can be well guaranteed. 
 there is a poor market base. Then can we persuade the retail store to become our loyal customer and become our standard store? 
 one point can affect their decision making, one is the power of profit and the second example. Part of the retailer's profit is achieved through rebates and promotions, some of which are achieved through good market management. So that retailers can sell more products through our reasonable guidance price. I believe that these two points are very similar to the good market management of Li Bai company, and the regional protection system is very similar. We only have the right of independent pricing when we sell the system and protect the region. These two points make dealer customers seriously cultivate their own market. Similarly, for retailers or two groups of businesses, protect their interests and strive to make the cake bigger. 
 we might as well choose a weak area. A customer with relatively good customer relationship is our standard store. We give them the greatest support. 1, use the tally clerk to help them to price labels and plastering. 2, even help him sell goods, use the flow promoters to help them sell goods when they go to the market, sell them with gifts, and 3, when the company has promotional items or price rises, it will give priority to their demands. All of the above premise is that he wants to cooperate with us in making exhibitions, and actively promotes our products. When our model store is built up one by one, and the store business that we cooperate with is done slowly through our support services. From here, we really make money, so that our retailers are not very different from our retailers. Other stores that do not match are slowly. 
P, of course, with our customers, there must be some nail traders who are very difficult to fix. I believe that the most important thing is how to manage the nail households who are very difficult to manage. 
 I think the most important thing for these nail traders is to doubt whether they can earn a lot of money. Why do they have such doubts? Do they not trust the salesmen? Or do they think he sells white and sells cards? Or what are the reasons? 
 on the one hand: through the salesman's guidance, let him be a standard shop, explain the story of profit taking, investment income story. 
 dispel his idea of selling cards. By supporting other stores, we support our standard store to make bigger and stronger stores. 
 if it can not be subcontracted, if it is < a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > wholesale shop < /a >, try to eat its downstream customers. 
 if we can't eat our customers, we can help the customers around their business circle to eat their customers. For example, according to the market basis, I will give the surrounding customers a larger promotion, and the bottom price will also eat the downstream customers of the nail customers. 
 for those customers who can not display our products according to our requirements, we must remove their shelves. We must be confident of ourselves and manage downstream customers well. Only through wise and strict market management to ensure that everyone can make money together, I believe that visionary customers will be willing to cooperate with us through our strict market management.