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    Gap Plans To Expand The Number Of Stores In The Chinese Market

    2013/9/16 21:50:00 41

    GapChina'S MarketBrand Development

    < p > Gap Gap plans to increase the total number of Chinese stores from 61 to 80 this year, and set the final goal of 300 stores in China. Discount stores will be one of the development priorities of the group in China. Over the next 4-5 years, more than 100 discount stores will be springing up in China.

    In addition, the group will bring its Old Navy Old Navy to the mainland market in the first half of next year, and begin its expansion in Shanghai, and the brand e-commerce website will also be accompanied.

    As for another brand, Banana Republic is also scheduled to enter China in 2016.

    < /p >


    < p > above is only part of Gap. GAPP's global expansion plan.

    The Group CEO Glenn Murphy, at the Twentieth Annual Goldman Sachs Goldman Sachs Global Retail annual conference, described this goal as an expansion plan for the three major apparel retailers, shoulder to shoulder Inditex SA, H&M Hennes Mauritz AB and Fast AB.

    < /p >


    < p > < a href= "http://www.91se91.com/pioneer/" _xhe_href= "http://www.91se91.com/pioneer/" > Glenn Murphy < /a > assert: "in the next three years, we have the ability to increase about 1000 new stores and $1 billion online sales."

    < /p >


    < p > China is the focus area while Old Navy Old Navy focuses on developing brands.

    "Old Navy Old Navy is our biggest business and its market share continues to rise," Glenn Murphy said.

    At present, the old navy of Old Navy has more than 1000 stores in the United States, Canada and Japan, and there are only 700 stores in Gap, but the "Old Navy Old Navy's single store sales is several times that of Gap." compared with the internationalization of Gap, the sales of the Old Navy brand of Old Navy basically came from the North American market. Besides Japan, the Old Navy brand of Old Navy did not appear in third markets, but the brand sales grew strongly, and for the first time in the two quarter, the sales volume (1 billion 540 million US dollars) surpassed that of the company (1 billion 471 million US dollars).

    < a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > Old Navy < /a > the Old Navy will set up 15-20 new stores in Japan this year and focus on entering Mexico, Latin America and South America.

    Earlier this month, the group announced that the old navy of Old Navy will be stationed in Philippines in 2014 in the form of franchising.

    < /p >


    < p > at the same time, < a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/index_c.asp" > Gap < /a > cover Pu brand will expand globally through franchising in the next three years, and finally enter the 90 global market.

    < /p >


    < p > besides the expansion of retail outlets, e-commerce is also Gap.

    In order to achieve the goal of increasing sales volume by $1 billion, one of the group's strategies is to deliver goods from stores. At present, in store pick-up is being conducted in Chicago and San Francisco.

    < /p >


    < p > Gap., the growth of EPS in the two quarter increased by 31%, which is a unique expression in the American department store and the retail industry.

    Net sales grew by 8% to 3 billion 868 million dollars during the group period; net profit increased 25% to 303 million dollars; earnings per share grew 31% to 0.64 US dollars.

    In the two quarter, Gap sales increased by 5% on the basis of sales.

    < /p >


    < p > by brand, in the two quarter, Gap sales increased by 6% to 1 billion 471 million US dollars, compared with 1 billion 404 million US dollars in the same period last year. The Old Navy Old Navy brand sales increased 6% to 1 billion 540 million US dollars in the two quarter, 1 billion 391 million US dollars in the same period last year; the performance of Banana Republic is not ideal, and the negative growth is 1% than that on the basis. The sales in the two quarter ended August 3rd were 686 million dollars, and the sales in the last quarter ended July 28th as the US dollar.

    < /p >


    By P, North America (Puerto Rico, Guam) is still the largest market of Gap GAPP, accounting for 79%, followed by 8% in Asia, 7% in Canada and 5% in Europe, and 1% in other regions.

    < /p >


    The P > Gap. cap group has raised its full year expectation from $2.52-2.60 per share to $2.57-2.65 per share.

    < /p >

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