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Foreign Retail Industry Is Optimistic About The Concept Of "Gathering Place" In Chinese Market.

2013/9/16 21:39:00 23

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Foreign Retail Chinese Market IKEA

the IKEA shopping center, known as the Nordic style, has already been completed in Daxing District, Beijing. The investment work has been completed by nearly 60%. According to the plan, it will be officially opened to the public by the end of next year. A few days ago, the head of the IKEA shopping center group arrived in Beijing and released this information. 
 including Beijing shopping center which will open at the end of next year, Intel IKEA has set up 3 projects in China, and the other two places in Wuxi and Wuhan have invested more than 10 billion yuan. The group has built 30 shopping centers in 14 countries around the world and has 24 projects under construction and planning. 
 the concept of "gathering place" is based on IKEA customers. The investors of Intel IKEA shopping center are very optimistic about the shopping center's expectations. The IKEA shopping center in Beijing is located in the Xihongmen commercial complex of Daxing District. It is directly connected to the subway station and multiple bus stops. The total area is about 172 thousand square meters. It will become the first super regional shopping center with international standards in Nancheng. 
 John Tegna, President of IKEA shopping center group, told reporters that the Beijing shopping center merchants will be made up of international famous brands and domestic brands. In addition to IKEA, Auchan, Suning Appliance and Jinyi studios, the four leading brands are signed and confirmed, including GAP, H&M, Decathlon, a href= "http://www.91se91.com/news/index_c.asp" _xhe_href= "http://www.91se91.com/news/ index_c.asp", JACK&JONES "/a", "Emerald source", "a href=", "/a", "e", "Siyan Li", "Yun Hai cuisine" and "Lukang town". 
IKEA P was founded in 2001 and is headquartered in Copenhagen, Denmark. It is jointly invested by Intel IKEA and IKEA group. The former owns 51% and the latter holds 49%. The two companies are completely independent in the legal relationship. They belong to two foundations, but the founders are Ingvar camp. 
 Tegna said, Beijing Intel IKEA shopping center will have 400 to 560 tenants to enter, all kinds of well-known Chinese and foreign famous "a" http://www.91se91.com/news/index_c.asp "_xhe_href=" http://www.91se91.com/news/index_c.asp "brand" /a "will cover food, entertainment, supermarket, fashion, electronics, restaurants, cinema and so on. "Unlike other shopping centers, all the shopping centers of IKEA have adopted the management mode of independent development, construction, operation and management, and have invested and nurturing the market of their own businesses for a long time." Tegna said that the shopping center is very careful when choosing the site, and it must match the unique location of the Super Regional Shopping Center. It also needs "accessibility", "visibility" and "consumability". He is very optimistic about the prospects of China's retail market, and is more confident about the profit prospects of the shopping center. 
 "in order to reduce the positive conflict with the electricity supplier, the shopping center reduced the number of household appliances and clothing, increased the proportion of catering, catering accounted for 20%, which is lower than some shopping centers, but IKEA itself also has food and beverage." Ding Hui, general manager of Intel IKEA shopping center in China, said that the target audience of this project in Beijing is clearer, and that the brand radiation from IKEA's household will break through the geographical restrictions and drive consumption. 
 in addition, Ding Hui said that the shopping center focuses on the experience of gathering. In the face of the challenge of electronic commerce, e-commerce can not replace a shopping center's consumer experience. For Nancheng, a region where the consumption was not developed, he predicted that the shopping center would attract 30 million people per year after it was put into use, which would create 3 billion yuan of social retail sales for the local market.