UNIQLO Breaks Through The Lipstick Effect For Development

"P" recently, "a href=" http://www.91se91.com/news/index_c.asp "UNIQLO" /a "held a grand announcement in Shanghai, announcing that the largest and newest flagship store in the world will be opened in Shanghai in September 30th.

Pan Ning, senior executive vice president of fast marketing group, said that UNIQLO currently has more than 200 stores in more than 50 cities in China. In the future, UNIQLO will continue to take root in the Chinese market and strive to open 80~100 new stores a year.

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< p > < strong > more fun > /strong > /p >

< p > "the more depressed the economy, the more a href=" http://www.91se91.com/news/index_c.asp "will be given.

This has always been the golden rule of the fashion industry.

UNIQLO itself was born in the depression of Japan.

Today, the global economic downturn and purchasing power decline, but it does not mean that people do not spend.

In order to curry favor with those consumers who are still picking on their purchasing power, UNIQLO has made a lot of money.

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< p > first, UNIQLO opened the new store in Huaihai Middle Road, the most fashionable commercial street in Shanghai.

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< p > the flagship store of UNIQLO is the biggest selling point of shopping in the shop.

You know, walking into UNIQLO, there will be no shopping guide to introduce and sell around. UNIQLO promotes self-help shopping.

How to improve the interest of shopping? In more than 8000 square meters of new stores, there are more than 600 models in five layers, so that customers can draw inspiration from the models.

If you pick your eyes and want to take a comprehensive look at the clothes you choose, you can also use many LCD screens in your shop to easily browse all the products and their matching effects in the store.

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< p > UNIQLO and designers jointly launched the "a href=" http://www.91se91.com/news/index_c.asp "short sleeved T-shirt < /a", which has pformed into a fashionable cultural symbol.

The new store built the 5 floor of the world's largest UT STORE, displaying the popular culture and unique charm of UNIQLO design t-shirt.

In order to celebrate the opening of new stores, UNIQLO has launched a UT series with unique Shanghai characteristics.

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< p > < strong > more yuan < /strong > < /p >

< p > to the fast selling group of UNIQLO, this store is not only the biggest flagship store of UNIQLO brand, but also has greater ambitions.

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Less than P, in the Japanese recession of UNIQLO, cheap is the goal of most people.

It is a good medicine for UNIQLO to reduce the cost by using rich colors to make up for the defects of single style. But UNIQLO only considers the basic funds, and has not fully considered fashion, which has always been criticized by the fashion industry in the mainland.

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< p > it is worth noting that in addition to UNIQLO, the four brands of the Xun group are: the Japanese local fast fashion brand GU which is more young and cheaper, the French elegant women's clothing representing the Comptoir des Cotonniers, the French romantic beauty underwear design brand Princesse tam.tam, and the Japanese brand PLST, the main softening fabric, will also set up shop for the first time in the Chinese market and join the UNIQLO Shanghai flagship store.

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< p > thus, rich brands make up for the shortage of UNIQLO products.

And the 4 brands that used to have no reputation in China are also trying to see whether they can be accepted by Chinese customers by using new stores to test the water.

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< p > < strong > more spokesmen < /strong > /p >

"P >" UNIQLO "has always been closely related to the preferences of mainland customers, always choose the popular celebrity endorsement.

This time, in conjunction with the opening of the largest and newest flagship store in Shanghai, UNIQLO has launched 5 new brand ambassadors: actor Sun Li, actor Chen Kun, model Xi Meng Yao, racing driver Dong Hebin and ballet dancer Hou Honglan.

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< p > although these 5 celebrities are engaged in different industries, they have made some achievements in their respective industries through their efforts.

UNIQLO believes that their spirit is very compatible with the brand spirit of UNIQLO.

Adhering to the theme of "BEST SHANGHAI excellent Shanghai, the new starting point", they will work with UNIQLO Shanghai global flagship store, in line with a series of image publicity including TV advertising, outdoor advertising and print ads to promote the global flagship store of Shanghai.

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