Luxury Brand Hermes Announces Price Hike Next Year

< p > reporters learned that the Hermes high profile announced that raising the price is the opportunity to release a new quarterly financial report by brand.

According to the financial report, in the six months ended June 30th, the turnover of Hermes reached 4 billion 718 million yuan, up 14.3%, and net profit rose 13.9% to 3 billion 83 million yuan.

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In the first half of the sluggish luxury market, Hermes took the opportunity to announce the rise in prices. It is easy to see that there is confidence in the future market, P said.

For < a href= "http://www.91se91.com/news/index_c.asp" > high-end luxury goods < /a >, the trend of price increase will not be weakened by the market environment.

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< p > Labor Statistics Bureau statistics show that the price of luxury goods has increased by 60% in the past ten years, including the increase in profits, raw materials and other comprehensive costs and the growth of the upstart class.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > Hermes > /a > price increase brand gives the reasons for the rising of raw materials such as silk and leather.

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< p > "luxury goods price increase has always been its business strategy except for commonplace reasons.

At the same time, according to the trend of the euro exchange rate is also the basic rule of many brands' price rise, the yen continued to go down against the euro, perhaps another reason for the increase of Hermes. The market share of 1/5 is in Japan.

A luxury high level guessed.

In fact, Louis Weedon group has announced in July that it began to raise the price of leather products such as wallets, bags and other leather products in the Japanese market in order to counter the losses caused by the low yen.

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< p > generally speaking, the price rise of luxury brands is basically concentrated on the launch of new products in the two quarter of each year. The price adjustment strategy of Hermes is a normal price adjustment next year.

Insiders predict that the price of Hermes will rise in March and April next year.

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< p > for this reason, Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, thinks that the reason why Hermes did not give the specific price increase time is likely to wait for the domestic luxury tax, consumption tax and other policies, and will usher in China's consumption season in the coming February and March. These are all factors that affect the time and magnitude of the price rise of Hermes.

The price of luxury goods in the future may show a more random situation, no longer fixed two times a year and fixed time.

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< p > Hermes new quarter earnings report also shows that garments and < a href= "http://www.91se91.com/news/index_c.asp" > Fashion Accessories < /a "increased by 21% compared to the same period, jewelry and home appliances grew the fastest, up 40% over the same period last year.

This has led many insiders to speculate on whether the price strategy of Hermes will start with strong jewelry and household products.

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< p > starting from the most basic business rules, Zhou Ting predicts that jewelry and leather goods are a bigger category of Hermes, because the cost of raw materials of these two categories is the biggest.

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