In The New Era, There Are Three Solutions For The Distribution Of Clothing Industry.
< p > < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry competition is more and more intense. From the previous large-scale production to the white hot competition of the channel, from brand positioning to style design, all brands have attached great importance to the pursuit of perfection. With the rapid development of enterprises, the logistics and distribution links that have not been valued have been constantly highlighted.
In order to further understand this problem, we invited Mr. Lin Tao, a clothing logistics expert, to explain in detail the current situation and solutions of the distribution of clothing enterprises in China.
Clothing logistics expert Lin Tao: there are still many problems in our country for the time being.
I would like to summarize three aspects: first, the cumbersome difficulty of getting out of storage, including the store handover, the good assistant of clothing store manager, the warehousing of clothes is pported to the warehouse after the mass production is finished, and the warehousing needs to be examined strictly and registered. The efficiency is low, and the storehouse will also encounter this problem.
Second: inventory is not clear, inventory difficulties, under the traditional circumstances, many companies in the inventory, need to jump the warehouse all people spend more than a week to inventory inventory and provide for the prohibition of warehousing during inventory, even so, the accuracy of inventory is still not guaranteed.
Third: sorting low efficiency, a warehouse may face the sorting and distribution of stores in the country, and the workload can be imagined.
Clothing purchase network more clothing purchase skills < /p >
< p > through the myth of the clothing industry, the clothing logistics management analysis shows that the flourishing clothing industry is not commensurate with its corresponding logistics status.
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< p > most garment enterprises in China are desperately digging for the first, second profit source. However, in the globalisation of the economy, how Chinese garment enterprises compete with the pnational corporations in the process of development is the time for entrepreneurs to turn their eyes to the third profit source.
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< p > to turn on the TV, the most advertisements that can be seen on the channels are large and small clothing brands, from men's suits, jackets, skirts to women's dresses, trousers, and even children's clothing of different ages.
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< p > at present, the clothing industry presents a prosperous scene, while the machine roaring day and night in clothing enterprises and the accumulation of brand stores are more reflective of the current booming demand and supply in the apparel industry.
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< p > however, it is hard to imagine that after a close look at the myth of the clothing industry, it is hard to imagine that behind the flashy side is the logistics situation which is not commensurate with the thriving garment industry.
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"P", which was not long ago, was held in 2007 at the China International Clothing a target= _blank href= http://www.91se91.com/. The reporter tried to understand the logistics status of some garment enterprises at the exhibition site.
However, to the disappointment of the reporters, only a few business representatives can talk with reporters about the logistics status of some garment industries and enterprises, and most of the other consulted personnel simply understand logistics as pportation or storage, and even some enterprises have not set up a special logistics department.
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< p > although a large proportion of the exhibitors contacted by journalists are the staff of their market department, it is unavoidable that they do not know enough about logistics. However, from this side, we can see that in the current Chinese garment enterprises, because of the late start of garment logistics, the recognition of enterprises is in the pition period. For most garment enterprises, logistics is still the hidden iceberg in the ocean.
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< p > consciousness pformation < /p >
< p > do not know when to start, the word "gap" is replaced by "development space".
Many people interviewed by reporters have expressed their views on the development of clothing logistics with "clothing logistics and great room for development".
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< p > of course, the change of expression may play a role in encouraging morale and arousing enthusiasm. However, if we can not see clearly the nature of the problem, people will be puzzled. The understanding of clothing logistics still can not jump out of the embarrassment of "blurred".
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< p > in the course of the interview, many people in the industry have indicated that in the current clothing industry, entrepreneurs' understanding of clothing logistics is in a pformation stage. If we can smoothly cross the ridge of their consciousness pformation path, the future development of garment logistics will be bright. Otherwise, we can only keep pace.
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"P >" with the development and upgrading of the clothing industry brand, logistics is becoming more and more important in the development of the whole industry. This is certain.
As a result of the change of management concept, some operators have more attention to logistics than before. Some enterprises have also studied logistics links in their brand operation process as an important topic, and some have even referred logistics to a very important agenda.
In an interview with this reporter, Wang Zhuo, Deputy Secretary General of the China clothing association, gave full recognition to the importance of logistics for garment enterprises.
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< p > of course, in Wang Zhuo's view, the growing importance of business leaders to logistics reflects the ardent hope of the clothing industry for the development of clothing logistics. However, Wang Zhuo also said that entrepreneurs should be further improved in the correct understanding of clothing logistics.
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< p > "in fact, although many garment enterprises attach great importance to logistics and are willing to invest, many managers do not know how to make use of logistics resources, nor are they aware of the value that this input can bring, so that many enterprises are more blind in logistics input."
In the view of Luo Zheng, the logistics director of Qipai group, it is not the question of whether the enterprises attach importance to logistics at present.
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< p > in fact, there are a lot of people who share the same views on the issue of how to recognize clothing logistics, and in these people's view, the pformation stage of entrepreneurs in consciousness is whether they can enhance their knowledge of logistics to a higher level and whether they really realize the true value of logistics for clothing enterprises.
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< p > in an interview with this reporter, Luo told reporters about such a real case: in 2002, a large garment enterprise in China built a warehouse of nearly 10 thousand square meters.
After the warehouse was built, a lot of money was invested to buy more advanced shelf equipment at that time.
However, after being put into use, the warehouse did not really make use of it, so that after a period of time, the warehouse was basically idle.
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< p > "in fact, the reason why the library is idle is a large reason that before the warehouse was built, the person in charge of the enterprise did not do a good job in the analysis of the needs of the enterprise, but thought that a large enterprise must be equipped with advanced warehouses, and did not think whether the warehouse to be built is compatible with the actual situation of the enterprise."
Luo Zheng analyzed.
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< p > whether or not it is possible to strangle across the road in the pformation of entrepreneurial consciousness is not only necessary for them to continuously enhance their correct understanding of < a href= "http://fz.sjfzxm.com/" > clothing logistics > /a, but also need to have a deeper understanding of garment enterprises and clothing industry.
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< p > call for industry pacesetter < /p >.
< p > in the process of pformation of entrepreneurial consciousness, the improvement of logistics knowledge lies in whether China's garment industry can walk out of the industry pacesetter one after another in garment logistics, and the emergence of industry pacesetter can not only help other entrepreneurs, but also play a different exemplary role in garment enterprises of different sizes.
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