2012 How To Pform And Develop Logistics And Express Industry?

Late last year, early this year,

In 2011, two industries were the hottest, one was electronic commerce, the other was express industry.

However, whether the current status of the express industry can adapt to the sudden hot market and whether it can achieve leaping development in the new year is a cause for concern.

E-commerce drives express industry

Over the past two years, Jingdong mall, Xiu Xiu Wang and fan Ke have developed as fast as 200%~300%. The relevant agencies predict that the composite annual growth rate of China's personal consumer e-commerce market, including B2C and C2C, will reach 42% in the next five years. The total market size will reach RMB 1 trillion and 523 billion yuan in 2014, accounting for 7.2% of the total domestic retail sales.

At the same time, China's Internet penetration rate will rise to 59.3%, and the total number of individual users will reach 812 million.

The rapid development of electricity providers has led to the

Due to the rapid development speed, in the face of the hot market, courier services are hard to keep up with, and many problems arise, and more complaints are received.

Especially during major holidays, this situation is more obvious.

Can't keep pace with speed.

In January 27th, Miss Zhu, who worked for a IT company in Beijing, ordered a protective shell of ipad2 in the Jingdong mall, but until 30, the courier was still not delivered.

Miss Zhu is a "fan" of Jingdong mall. She always trusts her delivery speed very much. Under normal circumstances, orders on the first day can reach second days.

After consulting by telephone, she learned that the Jingdong had entrusted her product to another courier company. As for why she failed to deliver the goods, the Jingdong side was not aware of it and apologized and redistributed Miss Zhu's goods to her own logistics system.

On the morning of January 31st, Miss Zhu received the courier.

Miss Zhu, who has rich experience in online shopping, is lucky. Because of the fact that the courier service can not keep up, many of the customers' couriers simply can't be received during the Spring Festival.

Mr. Wang, who bought a lot of products on Taobao two days before the Spring Festival, reflects that he still has not received the order he ordered.

This, of course, has something to do with some courier companies who are out of business during the Spring Festival.

During the Spring Festival, because many couriers need to go home for the Spring Festival, the courier company has to pay more salaries if it wants to leave more employees to work, which is hard for the express industry whose profits are not high enough.

In fact, from the current development of the domestic express industry, after many years of development, its overall capacity basically can meet the normal demand of consumers, but during some holidays, for example, "51" and "eleven", many of the electronic commerce promotions have brought great pressure to the express company.

Industry statistics show that in 2011, the number of express industry complaints increased significantly compared with 2010, and the number of complaints in the three months from 9 to November exceeded the total number in 2010.

In the complaint, "express delay" is the most common.

In the face of consumer complaints, express companies themselves have a lot of trouble.

Take Shentong as an example, at present, the express delivery capacity of Shentong national network is 3 million 500 thousand ~380 per day, while the average daily volume in 2011 is 2 million 800 thousand.

However, once the e-commerce website promotes sales, especially the annual "double eleven" (November 11th) and "double 12" (December 12th) periods, Shentong can receive up to 4 million ~430 units per day. Overload operation is inevitable.

Some e-commerce companies also began to set up their own logistics delivery system. At the awards ceremony in late 2011, the reporters met with Jingdong mall boss Liu Qiangdong.

He told reporters regretfully that if he regrets over the years when he founded Jingdong mall, he did not establish his own logistics system at the beginning of the establishment of the company. Now it will cost more to make up for it again, but if the company wants to further develop, it must do so.

Facing a new leap forward

With the development speed of the express industry increasing, its status is becoming more and more important. In order to ensure normal operation during the Spring Festival, the China Express Association issued the guidance code for express service during the Spring Festival at the end of 2011, requiring the express industry to "stay away from business", and the delivery time of the delivery service of the express outlets during the Spring Festival is no less than 6 hours.

In December 21, 2011, the official website of the State Post Office issued the notice to strengthen the supervision of express delivery service in the busy season, requiring courier companies to stop operating without authorization.

These measures undoubtedly hope to solve the problem of service quality in China's express delivery industry through administrative means.

However, facts have proved that the effect of these measures is not obvious.

After all, courier companies also have their own difficulties.

Operating losses during the Spring Festival are many

It is estimated that due to the substantial increase in operating costs, some big express companies may lose tens of millions of yuan in the Spring Festival holiday this year. Some smaller companies may have to spend three or four months of the year.

The peak season is overburdened, and the loss in the off-season is already a prominent contradiction in the Chinese express industry.

On the one hand, the cost of industry is increasing.

In addition to the cost of Taxation, the cost of manpower, fuel and land has increased over the past few years.

On the other hand, the resistance to raising prices is heavy, and profits have been thinned out.

Statistics show that in 2005, the profit rate of the express industry was above 30%, and by 2011, the average profit margin was only 5% to 8%.

Insiders said that at present, the domestic express industry has come to the industry shuffling.

Merger and reorganization and survival of the fittest will become the theme of the development of express industry in the next few years.

In this process, the role of relevant government departments will become more obvious.

However, some market participants believe that the relevant departments must be cautious when formulating the planning and regulations for the development of China's express delivery industry.

While increasing the intensity of illegal penalties and guiding the integration of industry resources, we can not block the entry threshold of the express industry, let more enterprises be eligible to enter, promote effective competition within the industry, and prevent monopolistic behavior in this industry. Otherwise, consumers will eventually be harmed, and the taxi industry and the home appliance retail industry are warning.

There is no doubt that in this new round of shuffling,