Jordan Sports And Flying Man Jordan's "Brand Campaign" Kicked Off

Jordan sued "Jordan". This news seems to be very interesting to the outsiders, and has great news nature. For the industry, it is a "war" sooner or later. But it did not occur to me that Michael Jordan would "kill Jordan in the middle of the road" when Jordan landed on A shares.

For a while, the fake "foreign brand" Jordan sports led to the domestic system.

Jordan will never be unfamiliar with this brand. This brand of "native Jordan" has a high reputation in China. It is hardly known that this "Jordan" is a publicity sign that has been flying for many years. The name of Nike, which is related to Michael Jordan, is Nike's "AirJordan" brand. Although the brand has entered the Chinese market, it has not registered the use of the opposite Chinese name. Therefore, Michael Jordan has become an object in China. After the Fujian Jordan Sports Products Co., Ltd. has grabbed the trademark, the edge ball has made great progress for the development of Jordan company.

It is understood that Jordan is a Chinese brand registered by Fujian Jordan sporting goods Co., Ltd.. At present, the company has thousands of stores in the country, and its products have also extended from the original sneakers to a series of sporting goods including sports shoes, sportswear, bags and accessories, and become the brand of shoes and shoes in the industry. When consumers are spending a high price on a pair of local basketball shoes with Michael Jordan's love, it was discovered today that this is just a game played by businesses and consumers.

In fact, there are many foreign brands in many industries in China. When consumers spend more than one time or more times the price of domestic brands, they do not appear to be their favorite brands.

American Camel shoes, the registered trademark of "camel and picture" trademark, is a Chinese citizen named 10000, rather than a American Camel International Invest Enterprise Ltd.

Originally, Wan Mou was allowed to register a camel and a trademark, and the American Camel International Invest Enterprise Ltd was allowed to use the trademark. After that, American Camel International Invest Enterprise Ltd allowed Shishi Hao Shoe Co., Ltd. to use the trademark.

In the near future, because of the brand of Shanzhai Chinese small business, the "seven shoe" brand, it was deeply involved in the "shoe throwing door" incident.

Not only under the banner of foreign brands, but also our own brand of Shanzhai.

Brand is the core of an enterprise. It is an essential element in the development of enterprises. There are many small and medium size shoes and clothing enterprises in China. They always focus on the production of OEM and do not have their own brand. When the financial crisis and the European debt crisis hit, foreign orders gradually decreased.

The root of the retrospective is the disaster caused by the brand.

At present, due to developed countries in the quality of products, environmental protection, design and other aspects of the level is higher than the domestic level, consumers often like to pursue the enjoyment of high-quality products, which gives some illegal enterprises to provide benefits, as long as their own brand changes, packaged into the brand products of developed countries, the name of the international brand, to win.

Based on the above, the problems existing in the protection mechanism and censorship mechanism of our brand must be paid attention to and solved by the relevant government departments. On the one hand, we should protect the healthy brand of our genuine national brand, and on the one hand, we should also ring the alarm for domestic brands, so that we can only form a true brand healthy development pattern by telling enterprises to truly establish their own brands.