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Color Collision Or No Color - Shanghai Fashion Week Overseas Promotion Activities

2012/2/27 11:00:00 53

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Shanghai Fashion Week Promotes Vancouver

Knowledge link: the so-called collision color refers to the contrast collocation, including strong color matching or complementary color matching.

Strong color matching refers to two distant coloring, such as: yellow and purple, red and green, this color is strong; complementary color refers to two relative color matching, such as: red and green, green and orange, black and white.

In recent years, the popular keywords are self confidence and vitality, to live up to their individuality, to publicize their own courage, and become the most common choice for many designers to express this theme.

Blue for me the heart of the sea

Blue, noble and bright, but not frivolous, introverted intellectually without losing illusions.

Overseas promotion

The theme of this fashion week and autumn and winter is: the inspiration is gathering in Shanghai, and the dream is beyond the future! Is this theme a reflection of your memory of Titanic? Is it the heart of rose that loomed out in your mind? The mysterious illusion reveals the noble quality. Shanghai fashion week with such a temperament crossed the sea and came to Vancouver!

The promotional activities were held in a concept restaurant named "Shenzhen area code 0755". The design concept of Chinese and Western combination highlights the brand positioning of Shanghai fashion week. After the invitation of the Canadian pop band sapphire, North American fashion designers, fashion media and editors, with Blaupunkt Gini sports car, attracted more than more than 600 people to participate in the event, becoming a big event in Vancouver that night.

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Nys media operations manager Cui Renjie (right three)

The world clothing shoes and hats net reporter understands that only the first stop of overseas promotion has been selected to Vancouver, which has profound reasons.

Nys, director of media operations in Shanghai, who is responsible for overseas publicity of the fashion week in Vancouver, said that Vancouver is the second home of Chinese overseas Chinese. It is a place where Eastern and Western cultures blend, and is also a bridge connecting the culture and fashion of Asia and Europe and the United States.

ELLE magazine editor OVEY right three

Orange for you Orange Love

Orange is a bright and lively color. It is the warmest color in the warm colors. It reminds people of the golden autumn and the fruitful fruit is a rich, happy and happy color.

It brings a positive feeling to people.

The ANGELA CHEN miss Chen Ziying, who is the designer of the promotion, can bring positive feelings to others. Even more so, the brand she designs independently is "orange".

Angela Chen

The birth of Orange brand

Born in Taiwan, but in Vancouver, a fashion star, Angela Chen, has been influenced by her mother and has keen fashion since she was young.

Angela's mother, though not a designer, has always been very fashionable.

Angela has been exposed to the latest and most popular international show items from her mother since childhood.

Mother's friends are not only very popular, but also frequently fly to Japan / Hongkong for the latest trend once a month.

Before she was young and had not moved to Vancouver, Angela's mother and her friends would be holding a fashion show in a restaurant.

Although the size is small, some friends and relatives gather the latest trends, and for Angela, she can see all the beautiful women ready to put the most beautiful side on the stage, which she can never forget in her life.

Angela then went to New York to study the famous design school - Parsons the new school for Design (Parsons).

Parson is the leader of the school of design.

Many famous designers are born here, such as Marc Jacobs, Yamamoto Teruji, and Gucci's current chief designer Tom Ford.

The unique Angela, when she attended this college, was fortunate to practice under Marc Jacobs, Anna Sui and Carolina Herrera.

And these designers are all the designers she has always admired.

Now, she finally realized her dream and set up her own brand "Orange NYC".

The origin of brand is very significant.

The brand is actually named after a graphic designer who helped her.

In addition, "Orange" also contains her English name "ange" in the English word.

If Angela hadn't shared this with us, I think no one could have guessed that there was such a story behind the brand.

The most frequently read magazine of Angela is WWD.

Most of her fashion information is obtained from blog or online magazine.

Among the many fashion stars, she feels that the most popular dressing now is Blake Lively and Leighton Meester, playing Gossip Girl.

Privately, Angela likes to dress up in a variety of ways.

Not restricting her style is exactly her changing personality.

So far, many difficulties have been encountered in creating a brand.

However, the biggest problem for Angela now is how to expand her brand and find more buyers to sell her designs in the store.

What she most wants now is that Canadian shopkeepers can put in her products (because there are only stores in the United States now).

Of course, setting up your own brand is also an exciting aspect.

Just as she started her production line and opened the first shop, the excitement was beyond words.

She is a natural fashion home, but today, it is also through the spirit of unremitting efforts to achieve.

For her, talent is equal to the efforts of the day after tomorrow.

In addition, she believes that there is a need for "discerning eyes" to survive in such a thorny industry.

With her belief in North America, Angela hopes to push her brand to Asia in the near future after the stability of the North American market! {page_break}

Promotion of show

The promotional reception also featured the works of Canadian Chinese designer Chen Ziying, graduating from the world-famous New York Design Institute, Parson, and creating a brand in New York. It was touted by the Canadian media to attend the Toronto fashion week. Chen Ziying is also interested in working with Shanghai fashion week to enter the Chinese market. Her works are gentle, atmospheric, and simple and smooth.

Mike, a well-known talk show host in Vancouver, is also full of praise for Chen Ziying's works.

Conclusion: orange and blue undoubtedly belong to coloring and collocation methods. It will give people a strong visual impact, showing a tension of self-confidence, and what kind of effect will be produced by designers who share their dreams with fashion designers. We still have no idea about them yet, but it is certain that their collocation will be full of youthful vitality.

Just as orange and blue blend, it is bound to be vibrant green. The collision between the East and the West will also produce different kinds of wonderful things.

We also hope to attract international brands and designers to take part in the stage of Shanghai fashion week through overseas promotion activities to pform Shanghai fashion week into Oriental Fashion Center, and London, Paris, Milan, New York and other four international fashion Zhou Pimei.

In the promotional activities of the evening, overseas promotional videos of Shanghai fashion week were also circulating. OVEY, editor of ELLE magazine, attended the event. She indicated that the size and quality of Shanghai fashion week can be seen through video.