2012 China International Home Textiles (Chun Xia) Fair Set Sail

February 29th ~3 2, China International Home Textiles and accessories (Chun Xia) Exposition It will be held at Expo 2010 Shanghai exhibition hall. Home textiles The first influential exhibition in the industry.

This year is the key year for China's home textile "12th Five-Year plan". brand All of them have adjusted their own future development strategies, which will be displayed and tested through China International Home Textile Exhibition. At the same time, in the post financial crisis era, facing more complicated and changeable domestic and international situations, many enterprises also hope to find ways to solve the existing problems through the China International Textile Exhibition and find the direction of future development.

China International in early spring Home Textile Exhibition We will see a brand-new home textile and textile industry in China.

　 Docking business two degrees sail

This year is the second China International Home Textiles and accessories (Chun Xia) exposition. In 2011, the Chun Xia home textile exhibition was held by many domestic textile enterprises, especially the Yangtze River Delta home textile industry cluster enterprises. The first Organizing Committee of the organizing committee said: "the first spring home textile exhibition is a brand-new attempt. This innovation has been unanimously recognized by the industry and enterprises. This is also the inevitable result of the development of the scale economy of the home textile industry to a certain extent. At the second session of this year, the organizing committee will not fail to meet expectations, and the colorful home textiles will make the industry look forward to it.

The second spring and summer home textile exhibition will still display a variety of household textiles, including curtains, interior decorations, bedding and towels, to cater for the first spring festival in China. The exhibition will be moved to Shanghai Expo exhibition hall. It is expected to attract 10000 buyers. The exhibition area will cover 37000 square meters. By then, many textile industry bases such as Yuhang, Haining, Shaoxing and Tongxiang will all gather in Shanghai. At present, there are 264 exhibitors, including 9 overseas and 255 domestic enterprises. They will bring the latest products of 2012 to the audience.

Many exhibitors say that spring is an important stage for many brands to seek rapid development in the new year, and for many years there has been a lack of a strong and influential exhibition in spring. Especially in the Yangtze River Delta region, the home textile industry is concentrated and the industry is populating the masses. Enterprises urgently need a platform that can capture market information, communicate with peers and expand market channels. On this basis, 2011 the first spring and summer home textile exhibition came into being.

Last year, Hangzhou's exhibitor's furniture business will continue to attend the exhibition this year. Zhu Hongmei, the company's representative, said: "last year, our products were very popular. This year, we will introduce more recently designed products to meet the needs of domestic buyers for spring and summer products." Another supplier, Phoenix Textile, Xiaoshan, Hangzhou, will promote the company's new light window screening made of new technology, which is more suitable for use in spring and summer. "The exhibition is an excellent trade platform for expanding the domestic market. We believe that the new points of the exhibition will attract more buyers to attend," said Shi Cheng, director of the company.

From this we can see that the purpose of spring home textile exhibition and autumn home textile exhibition is to convey the concept of home textiles to the industry. The strategic layout of the exhibition should be arranged at the initial stage, and effective resources should be concentrated. China is a market with great potential. The organizing committee should do a good job of building a platform and tie it up to serve the enterprise. {page_break}

　　 The fashion is brilliant.

As the most influential Intertextile series of the home textile industry, the Expo is fully integrated with the international market in grasping the trend. In addition, the organizers attached great importance to localization. Therefore, the seminar on "2012/2013 China home textile fashion trend" held during the exhibition is very consistent with China's national conditions, will provide enterprises with links to popularity and application, create a "China home textile fashion trend" display and communication platform, guide enterprise product development, pay attention to lifestyle changes, and combine with trend research results, carry out in-depth interaction activities of home textile designers. This is the kind of practice that similar exhibitions have never done before, which is enough to refresh people. The China international home textile exhibition aims to form a virtuous cycle of mutual promotion and mutual benefit with exhibitors, and the exhibition itself speeds up the pace with fashion.

On the other hand, exhibitors have added popular elements and new channels to experience fashionable lifestyles. Some brands have also combined exhibitions with art for the first time. This kind of cross-border behavior will make viewers no longer simply visit exhibitions and business negotiations, but also improve the taste of fashion art.

Chinese buyers can not only purchase products at exhibitions, but also find market trends and messages. Chen Ye, the representative of Lan Jing fiber (Shanghai) Co., Ltd., said that through exhibition companies, they would have the opportunity to actively communicate with buyers, understand market trends and new developments, and produce products that are more suitable for demand and more fashionable.

As the first exhibition to start in 2012, the business value of spring and summer home textile exhibition is more valued by enterprises. The spring and summer home textile exhibition is also a brand new platform, so the organizers did a lot of promotion work before the exhibition. In the domestic industrial base, professional market, as well as distributors, purchasers, and even in January, Frankfurt home textile exhibition in Germany, have carried out vigorous publicity work, and received good feedback.

In order to encourage exhibitors to display the best image in front of thousands of spectators, this exhibition will specially set up the "excellent vision" award, which will select excellent exhibition stands in the exhibition, and reward the exhibitors with outstanding design and excellent display effect at the exhibition site. China International Home Textiles and accessories (Chun Xia) Fair has been meeting itself with high standards and exhibitors, and strives to build a more fashionable and high-end platform in China to attract high-quality exhibitors and professional audiences, and form a virtuous circle.

At this exhibition, the home textile market information, trend and technology seminar will give guidance to the technical application and standards of home textile products, and interpret the advanced technologies such as energy conservation, environmental protection and testing standards of home textiles. Through in-depth understanding before the exhibition, the organizers will bring the most needed and practical high-tech resources to enterprises and help enterprises solve practical problems.

China international home textile exhibition as a platform for the display of the comprehensive resources of the industry, not only can demonstrate the strength of the brand, expand the domestic and foreign markets, test the development strategy of enterprises, but also see the current development of the industry, hear the industry's wisdom and voice, smell instant opportunities, sort out the development context of the industry, clarify the development ideas of enterprises, and find the future development direction of the industry and enterprises.