How Many Certifications Are There In China's Shoe Market?

Chinese Certification market Wandering in strange circles. "Organic", "green", "pure natural", all kinds of identification marks mixed with English abbreviations are everywhere, but there are many names, but the authenticity is hard to distinguish; certification consulting, certification intermediaries, certification agents, all kinds of unidentified certification service agencies are everywhere, and money can buy authentication as if it is no longer a shady act, but the most common common sense.

A variety of hidden rules, so that this should be a variety of certification system of integrity, become a new interest cake. Around certification, it seems that there is a game of money out of nowhere.

　 Named "certified gold mine"

In early November 2011, a certain Shijiazhuang in Hebei. footwear industry After several considerations, Liu Qi, a manufacturer, finally accepted the "safety and health shoes manufacturing" certification service recommended by a consulting company, though he never heard of this certified name before.

In the footwear industry, the most authoritative certification is undoubtedly the "ten ring" as the symbol of "China's environmental signs." However, its authentication standard It is no doubt that Liu Qi's small and medium-sized enterprises are hard to reach. Two years ago, he tried to act as a "ten ring certification" through a number of agencies. Just before signing the service agreement with the other party, a fake certification called "China's excellent green environmental protection product (GEP)" was exposed, which led to the environmental protection certification of the footwear industry. The "ten ring certification" became extremely strict, and the agency terminated cooperation on the grounds of "tight wind".

The fight against counterfeiting has intensified the certification of environmental footwear products. When the competitors have launched a slogan similar to "environmentally friendly materials, non-toxic, harmless, authoritative authentication", they have labeled green furniture such as "green products" and "safety products". Even if they know that such certification is not standardized, Liu Qi can only choose to run one.

"Fill in the application form, submit the business license and sample inspection report, and pay the relevant fees for certification, 100% pass..." After spending 35 thousand yuan, 10 days later, Liu Qi got a certificate and a license to use the license.

　 How many certifications are there in the Chinese market?

It's hard for ordinary consumers to imagine that ISO is the only way to get certification, except for ISO9000, as well as ISO9001, ISO14001, ISO22000 and ISO14064. The certification under the ISO system is only a small member of the whole quality system certification. As for TL9000, WRAP, ICTI, BSCI, SGS, FSC, ROHS, ITS... In the end, all kinds of certification that will be enchanting and enchanting will eventually turn into the same familiar words: authoritative certification.

A member of the China National Certification and accreditation supervision committee, a staff member of the Tang Dynasty, said that at present, there are 28 kinds of Certifications approved by the government in China. Under each authentication, they are subdivided into many sub categories, covering almost all the links from production to management to sales of all enterprises.

If a shoe factory is specifically selected, besides the organic product certification, there are nearly 10 kinds of certification, including quality management system, environmental management system, occupational health and safety management system, and after-sales service evaluation system. Of course, this does not include any other local, industrial or other certification that is purely a name.

In these certifications, in addition to a small number of compulsory certification represented by the most basic safety certification CCC, most of them are voluntary authentication which can be independently chosen by enterprises. It is these certifications that leave stakeholders with stakeholders in the industry chain.

"GMP can be done, but it does not take hundreds of thousands of dollars, and it takes nearly a year, and the cost is high and the time is long. If you don't take a shoe store, it's better to run a "health safety product" just to make a brand or sell online. When a reporter consulted a business management company in Zhengzhou on the identity of a shoe maker, he was able to act as an agent for the certification of GMP (that is, "good manufacturing practice").

When consumers see a certification mark, it is hard to notice the certification body behind it. Therefore, in the certification market, the "safety and health shoes" instead of "ten rings" appeared instead of "GMP". {page_break}

　 Certified birth certificate

No matter "environmental protection", "safety", "green" or "organic", all kinds of certification names will always be "authoritative" when accompanied by products entering the market. But where do these certifications come from? Does their origin really guarantee their gold content?

In 1983, a standard called IECQ, which is the quality evaluation system of electronic components of the International Electrotechnical Commission, was introduced into China in less than two years. IECQ represents the growth path of the vast majority of China's current certification system: the establishment of a national representative agency - the introduction of a foreign existing system - to expand the scope of certification of the system.

The well-known certification such as ISO9000, CCC, CE and API is well known. In addition, with the improvement of China's industry and the expansion of the certification market, a number of self certified certification systems under the guidance of the government have begun to emerge. According to the twenty-sixth article of the People's Republic of China certification and accreditation Ordinance, certification bodies may make their own certification marks and submit them to the certification and accreditation supervision department of the State Council for the record. After the record is successful, the certification authority will enjoy the right to grant the logo.

A cafe manager in the country revealed that they were developing a set of self certification procedures for coffee brewing process: "as long as you can come up with a set of standards, the next thing is just to submit questions."

Whether it is introduced from abroad or developed by itself, these Certifications approved by the national certification and supervision department are scientifically and reasonable in terms of system. Their audits and grant rights belong to the certification bodies approved by the Commission. Such certification can be said to have certain official nature and can be used as a standard for identifying the origin of certification.

As a matter of fact, at present, various sources of certification in the market are far from official certification. In addition to certification throughout the country, local governments often have some local certification in local regulations and other forms of local implementation. With the rise of certification, some organizations that do not qualify for certification have begun to make their own certification names.

Through a manufacturing enterprise, the reporter learned about a Chinese credit enterprise certification called CCECS. As the most important and most abstract element in the business field, the authoritative evaluation of the credit of the enterprise is actually a website called "China supplier".

The reporter noted that the website was hosted by China Internet News Center. Perhaps it is precisely because of this seemingly no credibility with the "national brand" in charge of the unit, so that the website in the "China credit enterprise" publicity materials, openly known as "the only Chinese government launched the certification for enterprises" words.

How much does authentication cost?

Although there are many kinds of certification and authenticity, it is difficult to distinguish between authenticity and authenticity. However, in the face of increasingly fierce market competition, enterprises have to incorporate certification into their own operating costs. Behind all the complicated and varied certification projects, how much does it cost to acquire these certifications?

Reporters learned from the national development and Reform Commission that enterprises apply for CCC certification, including application fees, product testing fees, factory examination fees, approval and registration fees, supervision of re examination fees and annuity, including all the individual charges, the total amount of about 7000 yuan. This represents the benchmark of mandatory product certification in China.

On the basis of a fee description of the China Quality Certification Center, the reporter learned that the whole charging structure of the ISO9000 quality system certification: the first trial fee + the supervision audit fee + the pretrial fee + the reassessment fee. From this calculation, under the premise of normal application and one pass certification, enterprises need to spend about 25000 yuan. After that, they need to repeatedly pay the mark usage fee and retrial fee each year.

The above is only the cost of the declaration itself. As for enterprises, there are still many early investments to pass certain certification.

Certification consultation is an inevitable pre service for most enterprises. Formal certification is a complex systematic project for enterprises. Taking the application of ISO9000 certification as an example, enterprises need to carry out a series of standards training, establish quality management system, compile quality system manuals and related procedural documents according to the requirements of the certification system. These specialized procedures must be completed by the agencies with certification and consultation qualifications approved by the Commission. According to the national standard, the 52 day quality system certification consultation service costs about 50 thousand yuan.

According to the twenty-first provision of the People's Republic of China certification and accreditation Ordinance, all certification bodies shall disclose information on basic certification, certification rules and charging standards. But it is obvious that many certification services organizations that have not been approved but are real exist.

"Organic certification 45 thousand yuan, ISO9000 certification 50 thousand yuan, CCC certification 100 thousand yuan......" This is a quotation from a certified agency in Shanghai to reporters. His consultant has repeatedly stressed to reporters: "the time is short and the package is passed." The same is for formal certification, the price of these informal channels is often lower than the official authorized institutions. This is undoubtedly a great temptation for small and medium-sized enterprises which are badly in need of certification and suffer from cost pressures. The advantage of price has created huge market space for these grey certification service organizations.

As for those who do not have formal certification, the charging standard depends more on the packaging level of the organization and the business ability of the marketing personnel. Liu Qi summed up his certification in recent years: "the same is about the certification of green furniture, more than fifty thousand or sixty thousand yuan, less than a few thousand dollars, the price is mostly" negotiable ".

Certified pricing model

So what does the above market certification price depend on? In the survey, reporters found that behind it is a set of strange value logic.

In the general cognition of the outside world, some mandatory and normative certification is bound to be high on account of its "access" and "necessity" nature. However, reporters learned through investigation that there is no necessary connection between the authority and price of authentication. Take ISO9000 as an example, a company with less than 100 people is dealt with through a formal channel. The cost in the first year is about 30 thousand yuan, which is less than half the cost of the certification of green shoes produced by the China footwear import and Export Association.

What is the authority that decides the certification price? What is the price of a chamber of Commerce, which is higher than the authoritative ISO9000 certification?

With this doubt, the reporter contacted another authentication system: Chinese credit enterprise certification. The reporter registered as a supplier on the "China supplier" website and opened the consultation telephone. After knowing the basic situation, customer service quickly entered the sales link.

According to customer service, credit certification mainly inspects the qualification of enterprises from several aspects, such as investigating and verifying the integrity performance of the organization in recent years, evaluating the integrity of the organization, evaluating the credit management ability of the organization, and so on, and involving the specific assessment, but the answer given by the customer service is vague. "We have special methods of evaluation, which have been approved by China Internet News Center." As for the fees, the total amount is about 30 thousand yuan.

The reporter took the training manuals of internal sales personnel certified by Chinese credit enterprises. In this internal information, the sales staff's statements were unified and set to "certification is to make products sell high." "there is no authentication, there is no brand, the price of negotiations is absolutely different!"

In the huge certification market, integrity is only one part of enterprise certification. In addition, a series of certifications, such as quality system certification, management system certification, and after-sales service appraisal system, have been infiltrated into every aspect of enterprise operation.

What exactly is ISO9000, not necessarily every consumer knows, but "green shoes" on the packaging, but can immediately be converted into purchasing power, hang the "China credit enterprise" sign, also can let the enterprise in the competition with the opponent, more than a winning chip. By comparison, it is easy to see that at present, various kinds of certification in the market depend largely on the degree of recognition of the market and the direct benefits that enterprises can get from it. The degree of certification and recognition of the market depends to a large extent on the results of the certification institution's promotion of its certification system.