Children'S Shoes Market Potential Is Huge &Nbsp; Children'S Shoes Production Standards Need To Be Improved.

Children's shoes market is a relatively special industry, and is also a potential industry.

Compared with other children's products, children's shoes are small in cost and huge in profits, and children's growing feet are the source of money coming from businesses.

Such as Guangdong Guangzhou, Sihui, Zhongshan, Qingyuan, Dongguan and other places of children's shoes not only in domestic sales, but also exported to Europe and the United States and other places.

Children's shoes need to return to the quality of products.

The consumption characteristics of children's shoes are different from those of adult shoes.

The users of children's shoes are children in the developmental stage. Their skin and resistance are very weak, and their requirements for products are much higher than those of adults.

Therefore, only excellent products can remain invincible.

Good products will directly determine parents' purchase and trust in children's shoes.

And the "recall" incident also reminds us of all shoe enterprises that want to enter the market of children's shoes. No matter how powerful the publicity and marketing are, they will eventually return to the quality of products. Only the best quality is the foundation of the brand of China's children's footwear industry.

According to statistics, infant products have nearly about 38000000000 market capacity each year.

Nowadays, people's living standard is getting higher and higher. Parents are spending more and more on their children's lives. Children's consumption presents obvious individualization and the tendency of buying initiative.

Therefore, the market development space of children's shoes will increase year by year.

Production standard of Chinese children's shoes

Although the sales channels of Chinese children's shoes are still in the initial stage and the level is relatively low, the Chinese children's shoes industry has begun to enter the field of brand competition.

At present, the channel of China's children's shoes industry is still in a stage of natural sales relying on the radiation from the provincial wholesale market. Most children's shoes outlets still stay in children's shoes, shoe industry supermarkets, two or three line shopping malls and all kinds of shoes and clothing market. The existing channel level is far from meeting the requirements of children's shoes brand development.

Although the market for children's shoes is not yet mature, the Chinese shoe enterprises should have a firm determination to excavate the market of children's shoes with a bright future.

At present, the production of children's shoes industry in China is carried out according to the standards of adult shoes.

But in fact, because children's physical development is different from adults, children's shoes have different requirements for products such as soft hardness and other indicators. Children's shoes are completely produced according to the standards of adult shoes, which are not suitable for children's groups.

Children's feet are growing every day. Since they have taken the first step, their feet have become the indispensable "intimate" partners in their lives.

Parents want to choose a pair of children's shoes that are comfortable and soft and helpful for the growth of their feet.

Therefore, the quality of children's shoes produced by Shoes Companies is a manifestation of the love and care of Chinese babies, and it is also a manifestation of social responsibility.

In order to solve the problems of low technology content and poor product quality in the children's shoes industry, the State Administration of quality supervision, inspection and quarantine and the National Standardization Management Committee jointly issued the first national mandatory bid GB25036-2010 "children's rubber shoes" in July this year.

This means that the national mandatory requirement that children's shoes can no longer be produced according to adult shoe standards.

Children's shoes will be healthy.

Because of the huge consumption potential of children's market, children's shoes in domestic sales market are not only more and more fashionable, but also more fashionable.

But at the same time, in order to cater for the needs of fashion and fashion, many children's shoes neglect the comfort and functionality of wearing.

According to the survey, although about 98% of newborns have healthy feet.

However, a large part of adults will have a foot type deviation after adulthood.

About 1/3 of our country suffer from varying degrees of flat feet.

And most of them are due to improper shoes after the day after tomorrow.

Many of them were caused by childhood.

The main reason is that shoes worn in childhood are not conducive to foot type development.

Unfit shoes can't fix baby's feet.

Chen Xinhua, executive vice president of Guangdong Provincial Association of pregnant and infant supplies, said in an interview with the media that the baby shoes in addition to the quality of products, how to use the virtual market to expand the scale of enterprises, and integrate the sports culture embodied in sports activities into the marketing of enterprises, is also a perfect fusion of sports culture and brand culture.

There is also a market audience base for animation and cartoon marketing. Its unique market awareness promotes the joint promotion of entertainment resources and brand image and value.