Quanzhou Shoes And Clothing Enterprises Invest Overseas In Cross Culture &Nbsp, And Be Cautious Of "Acclimatized"

In recent years, the trend of domestic shoe and garment enterprises pforming from labor-intensive low-end manufacturing to high value-added areas is intensifying, in order to create more profit margins and acquire overseas.

With China's accession to the WTO and the government's strategic plan to support the enterprise's "going out" strategy, the depth and breadth of Chinese enterprises' external cooperation have also been further expanded. Many of the increasingly prosperous enterprises have launched a move to enter the overseas investment market, especially the footwear industry oriented consumer goods industry.

In this kind of foreign shoe enterprise investment project, mainly for shoes and clothing products, shoes and clothing industry personnel, shoes and so on.

But at the same time, shoes and clothing enterprises overseas are also seen.

Take the southern Fujian area as an example, the footwear products of Quanzhou used to go wholesale market overseas for a long time, but a lot of products went to the terminal link, but they entered the warehouse supermarket or reduced to the flea market.

According to the relevant market research data, many of the shoe products invested by Chinese shoe companies overseas are lack of internationalization elements, which is a factor contributing to the slump in overseas investment.

Quanzhou inspection and Quarantine Bureau Shishi office responsible person pointed out that, in view of this bottleneck, many shoe and clothing enterprises are also actively taking corresponding actions, trying to register an international element brand in overseas market, or invest in overseas factories, but many shoe and garment enterprises in China are still afraid to go beyond the "Lei Chi" step, because the implementation of this measure will eventually come back to sales based on brand value.

"In fact, we can export products, but we still can not export brands, and we must seek market share in accordance with the rules of overseas markets."

In this regard, Quanzhou inspection and Quarantine Bureau Shishi office suggested that shoes and clothing enterprises should do a good job of two-way judgement and thinking.

First of all, shoes and clothing enterprises should regard communication channels as a basic factor of thinking.

Not only to understand the local laws and investment environment, but also to fully understand the management system of overseas investment countries.

For example, Chinese employees can work overtime, but many foreign shoe and clothing enterprises often do not welcome the "overtime" system.

Therefore, the domestic footwear manufacturers must abide by the law and communicate with the local legal departments and pay attention to the management of employees in the new country. This is the most important link.

Secondly, attention to localization is also a key factor affecting the success of overseas investment in shoe enterprises.

Shoes and clothing enterprises should fully understand the relevant systems of their own investment industries, and understand as much as possible the legal and tax operations of the specific footwear industry.

Under normal circumstances, the general business of shoes and clothing enterprises overseas business is normal, but many small investment management aspects of cross-cultural will indirectly affect the effectiveness of overseas investment.