Footwear Brand Force Jeremy Lin To Lift Sports Marketing Upsurge

At present, Jeremy Lin It is just one of the hottest news topics in all major media. Jeremy Lin's commercial value and sports events are closely related to the sports industry in China. In most NBA matches, there is a collection of images. Peak , Anta Lining, Jordan and other international famous. brand Following Yao Ming's retirement, Jeremy Lin has undoubtedly become one of the top players of all the major footwear brands in China. As we all know, China's sports footwear brands always like to help the stars shine, and gradually increase their popularity in the NBA market and the hearts of the Chinese people. Now, the emergence of Jeremy Lin means that most sports brand shoes enterprises are facing new selling points.

There is no doubt that Jeremy Lin's appearance once again triggered a new round of marketing fever for sports shoes enterprises. For example, how to play a role in sports marketing has become a topic of discussion in the footwear industry. In fact, it does not completely break the sports marketing plan of shoe enterprises. For small and medium sized shoe enterprises, sports marketing is not so complicated. Unlike sports sponsorship, it is not like a match for each other. As long as we know how to operate, sports marketing is not a marketing method of throwing money. Like the companies that are best at marketing nowadays, they often use the lowest marketing cost to achieve the maximum marketing effect, small and medium-sized enterprises. Sports marketing It may not be able to compete with large and famous enterprises, but if the strategy is right, flexible and persistent, it can get twice the result with half the effort.

In the brand of domestic sports brand, shoes enterprises want their brands to stand out. The unique way of marketing is very important. For those two or three line brands, if they lack the necessary marketing means, they will surely be swallowed up by those big brands. In the old brand enterprises that use sports marketing, PEAK is an example of many small and medium-sized shoe enterprises. At present, PEAK has 15 NBA stars in various teams, which greatly improves PEAK brand awareness. In the six years of NBA Dongfeng, PEAK's sales grew by an average annual rate of over 80%, far exceeding that of other competitors.

However, it is worth noting that enterprises are eager to gain fame and wealth, but not too much. This leads to the fact that NBA stars may be in a state of confusion, leading to dilution of brand prices and the opposite effect. Therefore, when adopting sports marketing, enterprises must adopt appropriate strategies and appropriate strategies to achieve win-win results.

In addition to cooperation with NBA stars, enterprises should take various forms in marketing activities, such as sports advertising, promotion, and activities, so as to form the potential of marketing. The most common activities are virtual network activities and online competitions, such as hip hop competitions. To sum up, when planning publicity activities, enterprises must link up with "grass roots", pay attention to every detail of publicity activities, and achieve greater results with minimal input. In addition, enterprises should know every business opportunity in the sports world, seize the opportunity, improve the visibility of products and recover the cost at the fastest speed. This requires quick response from the enterprise with keen insight.