&Nbsp Under Internal And External Difficulties; How Can China's Footwear Industry Break Through?

At present, the deep impact of the international financial crisis is continuing and developed.

In 2011, the growth rate of China's foreign trade declined steadily, and the total export value of the whole country increased by 20.3%, down 11 percentage points compared with the same period last year.

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Domestic sales overall slowed down. In 2011, the total retail sales of social consumer goods grew by 17.1% over the same period last year, and the growth rate dropped 1.3 percentage points year-on-year. The sales volume of clothing shoes and hats and needle textiles increased by 24.2% over the same period last year, down 0.6 percentage points from the same period last year.

Although at home and abroad

Against this background, the China International Footwear Exhibition, held in Shanghai New International Expo Center on September 4, 2012 -6, will layout the target market at home and abroad, collect industry advantage resources, and create a fast platform for China's footwear industry's two-way breakout.

After 18 years of accumulation and influence, China International Footwear Exhibition has developed into a world-renowned Asian authoritative professional footwear exhibition, known as "the first exhibition of China's finished shoes".

In 2012, on the premise of in-depth analysis and Research on the development of footwear industry at home and abroad and the situation of the exhibition, the organizers, from the perspective of public welfare, take measures to take the lead, and take the China International Footwear Exhibition as a platform to promote the first breakthrough of Chinese footwear industry.

The organizers have information of tens of thousands of enterprises, providing an important guarantee for the group exhibition of China International Footwear Fair.

In terms of overseas buyers, the organizers have accumulated a large number of overseas professional buyers' information on foreign affairs for more than 20 years; the exhibition cooperation unit Asia Pacific Leather Exhibition Co., Ltd. is an international professional leather and footwear exhibition agency with tens of thousands of overseas buyers information.

In addition, organizers sponsor VIP buyers to visit the exhibition in key areas every year to bring tangible results to the exhibitors.

In 2012, the organization of overseas VIP buyers will focus more on emerging markets in addition to the traditional European and American regions, while enhancing the traditional market and promoting the effect of exhibition in emerging markets.

The ten ASEAN countries are one of the fastest growing regions of China's footwear exports, and the growth rate of exports in 2010 is over 30%.

The organizers have organized a group of buyers through the footwear association of Southeast Asian countries, and then will go to the exhibition.

Some enterprises hoping to expand the Southeast Asian market can also take this platform to discuss trade.

The organizer will hold a meeting with the buyers of key areas.

In addition, the association also invited Latin American VIP buyers such as Mexico and Brazil to attend the meeting.

2. for domestic enterprises to set up, business super zero distance docking.

It is estimated that the domestic footwear consumption market has a consumption share of 300 billion yuan, and is expected to exceed 400 billion yuan in 2014.

China's huge footwear market and potential growth capacity attract more and more domestic and foreign brands to test the domestic market.

Starting from the first "China Leather Products Exhibition" in 1994, the domestic brand enterprises are active on the stage of China International Footwear Exhibition.

Over the past 20 years, a large number of well-known domestic footwear brands have entered the mainstream shopping malls through the platform of China International Footwear Exhibition, negotiating regional agents, and creating brand awareness.

In order to enhance the effect of exhibitors in domestic enterprises, the organizers also spend a lot of money on organizing more than 100 buyers and professional buyers in the market. They are invited to visit the booths and negotiate with the exhibitors.

In order to strengthen the docking effect, the buyer's fair and buyer's dinner during the exhibition provide more opportunities for contacts and two-way understanding to the enterprises, and further promote the cooperation between the two sides.

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3. e-commerce buyers suddenly come up.

In recent years, e-commerce has developed rapidly.

Take Beijing as an example, in 1-11 months of 2011, the retail sales of online retail stores reached 22 billion 310 million yuan, up 1 times over the same period in the 18 retail formats.

According to statistics, the number of online shopping users reached 100 million in 2011, and the retail sales volume of online consumption is expected to reach 160 billion yuan in 2015.

According to the organizers, almost all the dominant brands of their members have established e-commerce business, and the growth rate is much higher than that under offline sales.

In order to promote the faster development of e-commerce in shoe industry and meet the needs of exhibitors for e-commerce buyers, the organizers will coordinate the relevant information with HC, good Le, Le Tao, Taobao mall and so on. In 2012, the exhibition will organize more than 100 e-commerce buyers to negotiate.

4. China's most authoritative shoe industry "one-stop" industrial chain information dissemination platform.

China International Footwear Exhibition is an annual authoritative platform for information gathering and publishing of the domestic shoe industry's whole industry chain.

At the same Expo Center held in the same China International Footwear Exhibition, China International Leather Exhibition and China International luggage and leather garment and accessories exhibition were held. The overall exhibition area reached 80 thousand square meters, and all kinds of raw materials, new technology, new technology, Xinhua materials, new equipment, flow information and so on were fully displayed. The exhibition industry was directly aware of the industry dynamics in the coming year through the exhibition. The organizers released annual industry operation to the domestic and foreign media during the annual exhibition, predicted the overall development trend of the future industry, and brought the latest industry information from all kinds of academic and popular lectures during the exhibition.

These authoritative activities are not only released by CCTV and other major domestic media, but also widely reported by overseas industry media, which become a barometer for the development of world footwear industry.

Participate in the China International Footwear Exhibition, and "one-stop" harvest all the information of the entire industry chain.

Creative design is an important support for the product to win the market. The unique creative culture has become an important part of China International Footwear Exhibition.

In 2012 China International Footwear Exhibition, nearly 200 square meters of D together (design, together) will bring together a number of state-level footwear design competition creative quality, from Hong Kong, Taiwan and Southeast Asian countries provide quality shoes, as well as domestic brand enterprises selected fashion products.

In addition, fashion show activities continue to be held throughout the production hall for the whole day to enhance the display effect of exhibitors; the awarding ceremony of the "leather logo Cup" footwear design competition brings together the winners and business representatives of the award-winning colleges and universities to share the design experience; every year, nearly 10 footwear design colleges and universities set up booths at the China International Footwear Exhibition, exchanging design information with exhibitors, providing design talents, and releasing new materials, so as to promote the cooperation of industry, University and Research Institute.

In the plight of internal and external needs, who can take the lead in breaking through, who can seize the opportunity of competition.

China International Footwear Exhibition, which has been built for more than ten years, is a platform for overseas buyers to purchase, platforms for domestic business, platform for speeding up e-commerce, platform for gathering and publishing authoritative information, and platform for upgrading footwear creativity. It will be an excellent platform for Chinese shoe industry to break through in 2012.