Luxury Industry Should Cherish The Opportunity Of Development

Luxury goods are not scourge; luxury goods industry should become the symbol brand of "manufacturing power" China; how to develop the local luxury goods industry?

The International Business Daily reported that "the state should really attach importance to this industry. Now it is too controversial. Once you say you want to encourage the development of luxury goods, some people jump out and oppose it, saying it is encouraging the rich to consume." Ding Liguo, the founder of the first retail network, talked about this in an exclusive interview with our reporter.

He believed that the first thing we should do is to "renown" luxury goods.

After a hundred years, let us recall that the luxury industry is actually the creative industry, and the designer is the soul.

Ding Liguo said that because of historical reasons, the word "imported" of luxury goods was originally wrongly plated so that the abuse has been so far.

"Luxury" is originally meant to be a commodity that is not essential, but can bring physical and mental pleasure to consumers. There is no luxury or luxury in its original meaning. Therefore, it should be called "high-end consumer goods". Its products are neither OEM nor ODM, and should be of high quality, cultural characteristics, rich connotation, exquisite and limited production.

International luxury goods companies regard China as a cash machine.

According to Ding Liguo, from the current situation, even if some international three brands, such as COACH, gain a lot in China, their profits in China will increase significantly.

Many of them are regarded as "frontline" by Chinese consumers.

Professor Zhu Liang, a professor at Capital University of Economics and Business and director of the China brand research center, also said that some so-called international luxury brand manufacturers regard China as a "teller machine", which is produced in large scale in China, sold locally, and even rushed to Hongkong to list and raise funds to expand the scale of manufacture and sale in China.

For example, the media reported that a brand produced in Guangdong, but falsely imported, sold in large quantities, and the quality of some products caused the anger and dissatisfaction of Chinese consumers.

Some "luxuries" are actually very common in Europe and the United States, but because of their efforts in the Chinese market, let the Chinese worship them.

The real international top luxury goods actually pay attention to brand reputation, do not engage in large-scale manufacturing, do not provide order production, many are purely manual customization, reflect the "craftsman spirit", and condense the extraordinary creativity and innovation spirit.

Pursuit of international luxury

China is about to become the world's largest consumer of luxury goods. It is the result of consumers voting with feet, and is the result of natural development of the market.

Of course, it is sad that so far there is little room for local brands.

Ding Liguo believes that Chinese consumers have deep social, cultural and economic factors behind the pursuit of high-end consumer goods (luxury goods).

He said, according to a recent survey, in China, international brands' luxury goods (except for private aircraft, luxury cars, yachts and other large commodities), at least 1/3 are consumed by white-collar workers (middle class).

60% to 70% of respondents said they were willing to spend tens of thousands of dollars to spend on international luxury goods. The reason for their purchase is not the first, but the pursuit of high quality life and the pursuit of brand image.

Obviously, the Chinese are slowly breaking away from the stage of "ostentatious consumption".

Zhu Heliang believes that some Chinese people spend on luxury goods of foreign brands.

Development of high-end industry is imperative.

Ding Liguo said that the development of high-end industries needs a good social environment and development atmosphere.

China should establish a good legal environment, increase the protection of intellectual property rights, and encourage the development of high-end industries.

At present, the State encourages the development of cultural and creative industries, and luxury goods belong to creative industries.

He believes that this is a golden opportunity to develop local luxury goods industry.

The most advanced European economy in the world's luxury goods industry is in a predicament. Chinese enterprises can adopt "bring in" doctrine, establish joint ventures, share shares, introduce designers, introduce marketing concepts, and achieve technology pfer.

For example, some European luxury goods companies are willing to invest 5 million euros to establish a joint venture.

It can be learned that in the past few decades, the joint venture between Chinese household electrical appliance enterprises and the US, Europe and Japan has begun to grow and grow from learning imitations.

Ding Liguo revealed that some domestic consulting companies in the Yangtze River Delta are launching the establishment of the European luxury fund company, and half of the 500 small and medium-sized luxury brands in Europe are intending to enter China.

Zhu and Liang said that China is a big manufacturing country, but it is a weak brand country.

Although China is about to become the world's largest consumer of luxury goods, it is impossible for the soil to develop into the world's largest producer and exporter of luxury goods.

There is no Chinese brand in the world's top 100 brands.

Luxury culture pays attention to culture, history, innovation and tradition.

Without profound connotation, luxury brands can not be achieved.

At present, many business operators in China are eager for quick success and instant benefits.

Hu Xingdou, an economics professor at Beijing Institute of Technology, talked about a real good thing.

He believed that the state should take some preferential policies and give preferential policies to support enterprises, especially private enterprises.

The Chinese enterprises that have already listed in the top 500 of the world are all sales champion. They are all state-owned enterprises. They rely on monopoly to occupy resources and cannot rely on them.

Building durable quality ensures that such a ranking is not a flash in the pan.