• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The British Brand Of Reincarnation

    2012/2/21 14:04:00 9

    Brand Luxury Brand

      

    "

    Juliette

    "Resurgent"


    There are a lot of innovative small companies in the UK: two examples: Lulu Guinness and Philip Treacy, but most of them lack the commercial support to make them grow into global enterprises. Lulu Guinness:

    Just as they did not act on scale and ambition, Louis Vuitton, GUCCI (Gucci), Prada (Prada), Hermes (Hermes) and Ralph Lauren (Ralph Lauren) supported the world stage with their products, and grew in scale, confidence and profits. Louis Weedon,


    Now, however, the "British customs" seem to be popular again.

    Sales of many British companies have continued to rise.

    Rolls-Royce's sales increased by 41 percentage points between January 2011 and September. Now it is preparing to expand its manufacturing plant to Wood, UK, in Sussex, and is ready to March South America.

    "We believe that this is the right time."

    "We find that emerging economies like China, Russia and Brazil are more obsessed with British brands," said Richard Carter, global communications director at Rolls-Royce.

    Similar situation also occurred in the British brand Mulberry, the company increased its factory production capacity in Somerset County by 30%, and plans to open another factory.

    Brand director Georgia Fendle concluded: "historically, the popularity of British brands has always been ups and downs.

    And now is the moment of "British style".

    When the British use their wit, humor and credibility to promote their brand, they move the heartstrings of customers around the world.

    But what really works is the cognition that exists in the customer's subconscious. They think that the British brand represents graceful inheritance, unusual taste and fashionable rules handed down from generation to generation.


    Britain

    Latest fashion

    The Association (BFC) has done a good job in helping young and talented designers.

    Designers such as Christopher Kane, Erdem, Mary Katrantzou and Roksanda Ilincic have proved to be hot in fashion week in Britain, attracting influential figures in the American fashion world and their large banknotes.

    These young designers have an unusual British temperament and creativity, but the difference is that they now understand the operation of the business.

    They can deliver their work in time and have good quality control. "

    Barber, an old British clothing brand (Barbour), is now very popular with Himdmarch, Alice Temperley and Japanese designer Tokihito Yoshida.


    British style is very popular. On television, the British drama "Downton Abbey" has been sold to more than 200 parts of the world. In the movie, Meryl Streep played the role of Mrs. Thatcher; in March, the British National Vitoria and Albert Museum (V&A) planned to hold a large-scale exhibition to display the best design works in Britain from 1948 to 2012, and the exhibition will last until mid August. Then, the diamond Daqing, the Queen's accession to the 60th anniversary diamond, and the London Olympic Games that followed.

    Caoimhe Buckley, general manager of marketing and Communications Department of UK Trade & Investment, pointed out that Thomas Heatherwick designed for the beautiful World Expo Pavilion in Shanghai and the exhibits displayed in the British Pavilion did change the 80 million tourists' view of the United Kingdom.

    They have witnessed the spirit of innovation in the UK, coupled with the good reputation of British brands in terms of quality and cultural heritage. It is not surprising that British brands have been successful in China.

    "China's rapidly growing middle class is getting higher and higher taste. They are not satisfied with pursuing only those big names now, instead of seeking some exotic and interesting brands, those brands that can consistently combine the high quality and new ideas of British brands."


    Unique small brands are popular.


    In addition, those brands with a long history but not noticeable brands, such as Breanish Tweed in Outer Hebrides and Gainborough Silk Weaving Company in Suffolk County, are being rediscovered and rejuvenated.

    Deborah Meaden, an investor in the Dragons Den program launched by BBC2 channel, has invested in the British textile brand Fox Brothers.

    Fox Brothers made 852 miles of textiles for the British army in the first World War.

    During its boom period, Fox Brothers employed about 5000 employees, and when Meaden discovered it, there were only 18 employees left.

    However, Meaden was very excited about her discovery, and founded Affiliated Companies The Merchant Fox, which is responsible for selling online and selling exclusively British made products.


    These changes stem from the sale of main commercial streets around the world.

    brand

    Simplification.

    Those customers who do not find discount goods on commercial streets all over the world are seeking the "soul" of the brand.

    If you want to have this hard to achieve "soul", brand needs to have real value, proper place of origin, roots and brand story.

    When the British did well in these areas, their brands were successful.


    {page_break}


    Foreigners prefer British branding.


    Interestingly, sometimes foreigners can see the benefits of British brands.

    I was very impressed with Burberry's CEO Rose Marie Bravo. She was busy remodeling the brand of Burberry and fascinated by its British style. At that time, the British themselves thought the brand was boring.

    Ed Burstell, the general manager of Liberty department store in London, is an American. He always takes British style as a theme of department stores. Now he also feels some new changes.

    "Many companies have moved their manufacturing to Britain.

    I see many customers willing to pay extra for buying a British product.

    Through one of our projects, we have found many excellent design works in the UK.

    For example, Richard Weston, we never heard of him before he came here with his scarf, and now we have 200 thousand to 300 thousand pounds of business dealings with him every year.


    The key question is how many of these new small brands can be pformed into global famous brands.

    The British seem to be better at running smaller, more distinctive and handicraft based brands.

    Although some brands do have great international influence, they are only a few.

    Nowadays, the change of customer tastes in the international market seems to have contributed to the development of British brands.

    If we can combine the cultural heritage with the high quality in the brand, this year will be a year for those British companies to thrive.

    • Related reading

    How Do Girls Match Jeans With Different Styles?

    neust fashion
    |
    2012/2/21 10:44:00
    16

    Technology Clothing Has Become The New Favorite Of All Stars.

    neust fashion
    |
    2012/2/20 15:49:00
    157

    The&Nbsp; Wool&Nbsp; Lab&Nbsp; Wool Fabric 2013 Spring And Summer Fashion Trend

    neust fashion
    |
    2012/2/20 9:52:00
    27

    Creamy White Vintage Printed Sweater &Nbsp; Staged Exquisite Little Princess Dress.

    neust fashion
    |
    2012/2/18 13:42:00
    28

    2012 Spring And Summer Are Popular: Splicing Is King.

    neust fashion
    |
    2012/2/17 15:15:00
    11
    Read the next article

    2012 When The Electricity Supplier Is Eliminated

    The e-commerce market in 2010 can be seen as boundless. More than 50 venture financing, IPO and M & A amount to more than 1 billion dollars, group buying website from the beginning of more than 100, to the end of 2010 has reached nearly 2000, plus Mcglaughlin, Dangdang network has been listed, let the outside see the e-commerce market in the strong support of government, capital craze pursuit of prosperity.

    主站蜘蛛池模板: 国产成年无码久久久免费| 最近免费高清版电影在线观看| 天天综合网久久| 八戒八戒www观看在线| 三级网站在线免费观看| 美女免费网站xx美女女女女女女bbbbbb毛片| 日韩在线视频免费| 国产卡一卡二贰佰| 久久国产加勒比精品无码| 青青草成人影视| 无码国产色欲XXXXX视频| 四虎影视免费永久在线观看 | 真实国产乱子伦久久| 好硬好爽好湿好深视频| 免费看的黄色大片| a级毛片毛片免费观看久潮喷| 男人边吃奶边做性视频| 大肉大捧一进一出好爽视频| 亚洲精品国产av成拍色拍| 884hutv四虎永久黄网| 欧美国产日本高清不卡| 国产特黄特色一级特色大片| 久久精品人人爽人人爽| 超清中文乱码字幕在线观看 | 国产特级毛片aaaaaa| 亚洲av无码一区二区三区天堂古代| 国产精品揄拍一区二区| 日本大片免a费观看视频| 国产v亚洲v天堂无码| 一边摸一边叫床一边爽| 特级aaaaaaaaa毛片免费视频| 国产超碰人人模人人爽人人添| 亚洲国产三级在线观看| 韩国一级淫片漂亮老师| 成人欧美一区二区三区在线 | 国产大片免费天天看| 久久99精品久久久久久久野外 | 日韩男人的天堂| 四虎影视紧急入口地址大全| a级毛片在线播放| 欧美国产日韩久久久|