The British Brand Of Reincarnation

There are a lot of innovative small companies in the UK: two examples: Lulu Guinness and Philip Treacy, but most of them lack the commercial support to make them grow into global enterprises. Lulu Guinness:

Just as they did not act on scale and ambition, Louis Vuitton, GUCCI (Gucci), Prada (Prada), Hermes (Hermes) and Ralph Lauren (Ralph Lauren) supported the world stage with their products, and grew in scale, confidence and profits. Louis Weedon,

Now, however, the "British customs" seem to be popular again.

Sales of many British companies have continued to rise.

Rolls-Royce's sales increased by 41 percentage points between January 2011 and September. Now it is preparing to expand its manufacturing plant to Wood, UK, in Sussex, and is ready to March South America.

"We believe that this is the right time."

"We find that emerging economies like China, Russia and Brazil are more obsessed with British brands," said Richard Carter, global communications director at Rolls-Royce.

Similar situation also occurred in the British brand Mulberry, the company increased its factory production capacity in Somerset County by 30%, and plans to open another factory.

Brand director Georgia Fendle concluded: "historically, the popularity of British brands has always been ups and downs.

And now is the moment of "British style".

When the British use their wit, humor and credibility to promote their brand, they move the heartstrings of customers around the world.

But what really works is the cognition that exists in the customer's subconscious. They think that the British brand represents graceful inheritance, unusual taste and fashionable rules handed down from generation to generation.

Britain

British style is very popular. On television, the British drama "Downton Abbey" has been sold to more than 200 parts of the world. In the movie, Meryl Streep played the role of Mrs. Thatcher; in March, the British National Vitoria and Albert Museum (V&A) planned to hold a large-scale exhibition to display the best design works in Britain from 1948 to 2012, and the exhibition will last until mid August. Then, the diamond Daqing, the Queen's accession to the 60th anniversary diamond, and the London Olympic Games that followed.

Caoimhe Buckley, general manager of marketing and Communications Department of UK Trade & Investment, pointed out that Thomas Heatherwick designed for the beautiful World Expo Pavilion in Shanghai and the exhibits displayed in the British Pavilion did change the 80 million tourists' view of the United Kingdom.

They have witnessed the spirit of innovation in the UK, coupled with the good reputation of British brands in terms of quality and cultural heritage. It is not surprising that British brands have been successful in China.

"China's rapidly growing middle class is getting higher and higher taste. They are not satisfied with pursuing only those big names now, instead of seeking some exotic and interesting brands, those brands that can consistently combine the high quality and new ideas of British brands."

Unique small brands are popular.

In addition, those brands with a long history but not noticeable brands, such as Breanish Tweed in Outer Hebrides and Gainborough Silk Weaving Company in Suffolk County, are being rediscovered and rejuvenated.

Deborah Meaden, an investor in the Dragons Den program launched by BBC2 channel, has invested in the British textile brand Fox Brothers.

Fox Brothers made 852 miles of textiles for the British army in the first World War.

During its boom period, Fox Brothers employed about 5000 employees, and when Meaden discovered it, there were only 18 employees left.

However, Meaden was very excited about her discovery, and founded Affiliated Companies The Merchant Fox, which is responsible for selling online and selling exclusively British made products.

These changes stem from the sale of main commercial streets around the world.

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Foreigners prefer British branding.

Interestingly, sometimes foreigners can see the benefits of British brands.

I was very impressed with Burberry's CEO Rose Marie Bravo. She was busy remodeling the brand of Burberry and fascinated by its British style. At that time, the British themselves thought the brand was boring.

Ed Burstell, the general manager of Liberty department store in London, is an American. He always takes British style as a theme of department stores. Now he also feels some new changes.

"Many companies have moved their manufacturing to Britain.

I see many customers willing to pay extra for buying a British product.

Through one of our projects, we have found many excellent design works in the UK.

For example, Richard Weston, we never heard of him before he came here with his scarf, and now we have 200 thousand to 300 thousand pounds of business dealings with him every year.

The key question is how many of these new small brands can be pformed into global famous brands.

The British seem to be better at running smaller, more distinctive and handicraft based brands.

Although some brands do have great international influence, they are only a few.

Nowadays, the change of customer tastes in the international market seems to have contributed to the development of British brands.

If we can combine the cultural heritage with the high quality in the brand, this year will be a year for those British companies to thrive.