PEAK Broadens Its Internationalization Path &Nbsp; Sword Refers To NBA Championship.

In most Chinese Sports

This is PEAK's leap towards its international brand goals.

Previously, the basketball brand, the core of DNA, has been successfully listed in Hongkong through cooperation with top international competition agencies NBA, FIBA (FIBA) and WTA, and gradually achieved brand internationalization and capital internationalization.

Carter Westford, director of the NBA international business development department, who is visiting the US, and the PEAK group CEO Xu Zhihua are cutting the ribbon for the new store.

"I am glad that PEAK has taken a solid step towards its international goal."

West Phu said he hopes PEAK and NBA will bring basketball and basketball products to more countries and regions around the world.

Chinese brand

Stationed in the US metropolis

The PEAK flagship store, located in Melrose street, West Hollywood, has a business area of 2800 square feet. It is a comprehensive street store.

The store is next to the famous fashion street Melrose in Losangeles. There are many famous fashion brands nearby.

Before that, another flagship store of basketball concept was opened in December 16th last year.

This store is located in the West field store in Karl City, Losangeles, and is located on the same floor as Footlocker, Footaction and other famous sporting goods shops, with an area of 2950 square feet, mainly selling PEAK brand sports shoes, sportswear and accessories, especially PEAK's products for NBA stars will be the focus of display and sales.

During the trial period, PEAK's flagship store in Losangeles was loved by fashion and sports people in Losangeles. Every day many customers came to visit and buy PEAK products.

"Setting up shop in the United States is not a whim but a careful plan."

PEAK CEO Xu Zhihua said.

After 8 years of cooperation and communication with NBA, PEAK has already made a series of resources in NBA, such as endorsement stars, billboards, cooperative teams and so on. The high exposure has enabled PEAK to gradually establish a reputation and mass consumer base in the United States and promote PEAK to set up an American branch in early 2011.

Abundant sports resources, plus the localization management of American branches, is the capital that PEAK distinguishes from other competitive brands.

It is reported that in addition to settling in two stores in Losangeles, PEAK has also received some invitation from some well-known American businessmen, and is currently negotiating further.

This means that if these business opportunities are fully grasped, PEAK will be able to borrow their chains.

In the world, PEAK is also using the local marketing resources and distributors to dig the potential of the market.

PEAK sponsored state-level sports resources went deep into New Zealand, Iran, Serbia, Australia and many other countries and regions, making use of its local influence and appeal to successfully penetrate its brand into the local market.

At present, PEAK has more than 200 agency sales outlets all over the world.

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Alliance fever

Sword means NBA champion.

Since PEAK launched the strategy of brand internationalization, its most successful sports marketing and resource utilization is NBA.

As an official partner of NBA, PEAK has made full use of NBA resources to quickly open its reputation in the professional basketball market of the United States.

Today, PEAK has finally become the leader of the Chinese sports brand to open up overseas markets. For the first time, the Chinese sports brand shop has been launched into a super international metropolis such as Losangeles.

On the day of the opening of the Losangeles store, PEAK also announced that it has formed a strategic partnership with the Miami heat, the three big James, Wade and Bosh giants.

Signing the heat is another positive sign for PEAK to strengthen cooperation with NBA and deepen the US market.

As we all know, the heat is a hot team this season. It has James, Wade and Bosh's "three giants" and has great appeal in NBA and the world.

Stephen Weber, vice president of thermal marketing in Miami, said: "PEAK brand has a dominant power in the sporting goods market, and the heat is one of the best teams in NBA.

We are willing to forge a strong alliance with PEAK to better serve the fans and consumers. "

"PEAK's goal is to work with the best teams in the world and the most enterprising players."

PEAK CEO Xu Zhihua held the ribbon cutting ceremony of PEAK flagship store and the Miami heat cooperation signing ceremony on the same day. The Miami heat is one of the most watched and best NBA teams in the world. PEAK hopes to help the team to win the NBA championship.

In the new season, with the integrity of the lineup, the hot season's number one pick has selected PEAK signing star Sean Battier as "Batman".

Miami boss Allison introduced Battier as a "premeditated" event. The interior of the heat is very unified on the issue of introducing Battier. The general manager, the coach and the main players agree that Battier's joining will add an important weight to the team's crown.

According to media reports, the heat brigade has organized a frightening "big four".