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    The Boss Turns To Work As A &Nbsp; Explores The Brand Self Degradation Intention Of Shoes And Clothing Brands.

    2012/2/22 11:29:00 25

    Brand Order Foreign Trade Fujian Market Brand

    In China, there is an old saying that "people go up high, water flows downwards", and can be interpreted as "being a boss, not a man". This year, however, Fujian foreign trade In the field of processing, there has been a completely opposite phenomenon: some small owners who have been in business for several years have decided to change jobs and become employees.


    There are two reasons for such a situation, people familiar with the matter said. First, under the new economic situation, some foreign trade processing factories are short of orders. Since there is no work to do, they have to work for others; the two is Quanzhou shoes. Service enterprises Some large companies, represented by the industry, have been improving the combined welfare benefits in recent years, and some small factories are feeling the pressure of rising labor costs.


    Sell machines to big companies


    The owner of the OEM owner picked the title of the little boss.


    Sell machines to big companies


    "Business was bad last year, especially in the second half of last year." Old Quanzhou Chen experienced personal experience from a skilled worker to a factory owner. Now he decided to sell the equipment in the factory and work with several Jiangxi villagers to go back to the big factory.


       I can't earn money by myself.


    It's better to work in thousands of months.


    According to Lao Chen, he and his wife have been working in factories for a few years, but working in factories need to punch cards, which is very inconvenient. In order to take care of their family members, a few years ago, he took the dozen villagers from the factory and embarked on a pioneering road. More than two years ago, he bought two mobile phones from other people, rented a house and became a small factory owner. Big factories often give them orders when they rush to work, and they charge for each piece, that is, processing a piece of clothes for a few yuan, so they can earn a lot of money if they help a big factory for ten and a half days.


    "At that time, it was more comfortable and comfortable when the factory was free. Lao Chen said. In Shishi, some temporary packing women work for more than ten hours a day, with a daily salary of several hundred yuan.


    However, it has not been long since last year, and the orders in Lao Chen factory are getting smaller and fewer. "Before processing a piece of clothing can take several yuan, now can not meet the price reduction live." Lao Chen said he and the villagers together, simply sold the machine, and then went back to work in the factory. "At any rate, the skilled workers in the factory can also take thousands of pieces a month, which is more stable."


    In fact, there are many such as Lao Chen. They usually exist in the form of spontaneous organization. The market is well-informed, where there is life and lack of people, they will be more clear.


       Small boss can't be satisfied.


    Turning to foreman is a big shot.


    "Jinjiang, Shishi area this year there are indeed a lot of small boss initiative to pull employees to the factory." Insiders say that not all small employers are willing to go to factories. Some of them earn a little money in the past few years, so they moved back to Quanzhou to start their own business and left the city.


    "Companies like me can't survive, let alone small factories that are subcontracting." Mr. Cai has been engaged in garment foreign trade processing for more than ten years in Shishi. According to him, the number of orders has obviously decreased since last year. Even some large enterprises are unwilling to take over long-term orders at will, so the survival of these foundries can be imagined.


    Although these former owners were not very happy when they were small bosses, now it is a small foreman to bring people back to the factory, which is very popular in the industry. Insiders said that in the early years, when the shortage of workers was serious, the foreman could be "fragrant pastry". They relied on their contacts to help enterprises recruit workers and dig people, which also led to the negative impact of high wages. Some trade associations have also issued relevant restrictive measures to avoid the occurrence of malicious digging. Relevant departments have also actively intervened in mediation. In recent years, market order and atmosphere have been gradually stabilized and purified. For those who used to be foreman before, it is easy to get back to business now.


      Order to large enterprise concentration


    Transfer to low cost areas


    From the investigation report of the Fujian textile and garment export base chamber, because of the different recruitment and employment situations, coupled with market demand, cost price and capital, brand, competitiveness and other factors, the number of orders from many enterprises is not large, especially in the hands of small and medium-sized enterprises, and the majority of orders continue to focus on large enterprises. According to preliminary estimates, total orders will be reduced by about 10% this year. A small part of orders for low-end products will be transferred to Southeast Asian and South Asian countries with lower production costs, but the total reduction in orders is not obvious. In addition, the price of orders has dropped somewhat over the same period last year. The decrease is about 10%. In addition, both sides are cautious about placing orders and orders. They are divided into 3 and 4 months short lists, 50 thousand pieces and 100 thousand small bills. {page_break}


       Management salaries are hard to rise


    Frontline workers are looking forward to a pay rise.


    Management salaries are hard to rise


    The little boss takes his fellow townsman to the big company, naturally for the sake of "brothers" can earn more money and live more comfortably, which can not avoid the sensitive topic of salary and welfare benefits.


       Skilled workers are popular.


    No less than 3000 yuan a month.


    "Although the overall employment environment is better than last year, large-scale enterprises are, after all, a minority, and there are still many enterprises lacking people. Therefore, whether we lack or lack, we get news from big and small business owners that the wages of front-line workers are still going up. According to people familiar with the situation, with the change of population structure, the number of only child who is willing to go to the rough line is decreasing year by year. In addition, with the rapid development of the central and western regions, many employees choose to stay in their hometown to work. The price of goods is scarce. In this case, the market of front-line employees is rising. However, due to uncertain prospects, once the cost of labor rises, business owners will have greater pressure.


    "We learned from the recruitment meeting that the salary level of front-line workers in textile and garment enterprises this year increased by nearly 10% as compared with last year. These 10% not only refer to the rise in wages, but the comprehensive benefits of comprehensive enterprises in improving production and living conditions, staff accommodation, medical insurance mutual aid, learning and training promotion, and providing help for children's education. According to people familiar with the matter, the increase is still less than that of the same period last year. In the first half of last year, the wages of many front-line employees rose by about 20%. Now the wages of 3000 yuan per worker on the front-line workers are no longer rare, and the senior managers with annual salary of one hundred thousand to tens of thousands of people are more common.


    "No way to raise wages again, the guests did not order, the annual business cost of 500 thousand yuan can not be collected, my own income is difficult to guarantee, let alone employees." Ms. Lin runs a foreign trade company with dozens of employees under her hands. According to her words, she started losing money at the end of last year. If the staff still needs to raise her salary this year, she will really be unable to bear it.


       Management adequacy


    Individual executive pay reduction


    "After the new year, all the offices in the company are back." A business owner said, from the overall situation of office managers, the market supply is still adequate, so for office and management, he plans to raise wages this year. However, the situation of skilled workers may be different. If he does not raise wages, the workers will run away, so even if the situation is not too optimistic in spring, it will still be important for people and less workers. The delivery time will be affected.


    "Compared with the situation of big factories not too short of work, this year there will be no shortage of senior executives, including some big enterprises of shoes and clothing." Tan Yunxia, director of human resources administration for Jinjiang and Shishi enterprises for a long time, said that as early as six months ago, under the background of the global economic downturn, she put forward good advice to several colleagues in advance. "Management personnel of high quality enterprises generally hold shares and have room for market appreciation. As far as my personal understanding is concerned, the salaries of senior managers of individual enterprises have not risen this year, or even have been downgraded. Tan Yunxia said.


      Large scale enterprises start work after holidays


    Compared with the above foreign trade companies, the situation of some large scale enterprises in Quanzhou is much better. They are busy starting after the festival.


    "Almost all of our factory workers have come back this year." Xu General of Dehua Fujian rich and Red Culture Development Co., Ltd. said that their enterprises attached great importance to the loyalty of their employees. The benefits of some old employees were generally good. If both husband and wife work in the factory, they will have plenty of savings after a year.


    "This year's recruitment plan has been overfulfilled, and the whole line has been started since the beginning of ten. The return rate of the front-line staff is over 90%." The responsible person of brilliant plumbing group also said that the recruitment situation this year is much better than in previous years.


    "Just after the new year, we began to investigate the employment situation of enterprises." Chen Xiaobei, director of the chamber of Commerce of the provincial textile and garment export base, said that according to the more than 500 questionnaires collected, most of the enterprises surveyed had been started in eight at the beginning of the month. As of January eighteen, the return rate of employees surveyed was generally over 75%, while the return rate of employees in some large enterprises and brand enterprises was more than 80%. According to enterprises, there may be another wave of workers coming back in the next half month or so. It is also known that, such as Honghui, Hongyuan, Longxing, PEAK and other large export production enterprises, the staff return rate has reached over 90%, and more than 1000 of the employees of Honghong group have returned to their posts. The return rate of employees in brand enterprises and large enterprises is better than expected.


    "With the progress of science and technology, more and more factories are no longer simply pursuing quantity, but turning to quality breakthrough. Production technology innovation also makes the number of front-line workers gradually decreasing. In recent years, many famous brand enterprises are paying more attention to providing all kinds of benefits for employees, leaving people with welfare and improving rework rate, which should be one of the reasons for the abundance of workers in the factory. Chen Xiaobei thinks.


    It is understood that a good employment environment and corporate culture, coupled with the brand effect, makes large enterprises, especially brand enterprises have obvious advantages in recruitment. At some recruitment fairs, XTEP, Hongxing Erke, 361 degree and other brand enterprise buses can often take a car from the recruitment site.


    In addition, the provincial textile and garment export base chamber of Commerce Research Report shows that some small and medium-sized manufacturing enterprises employees return rate is relatively low, generally only 50%, so many enterprises start after the start, Taiwan rate is only about 50%.

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