Garment Industry Terminal Marketing: Display And Display Should Not Be Ignored

With the development of the lifestyle of consumers, the sale of clothing has changed from simple sales to selling a concept of life.

By demonstrating the implementation of the display,

In a sense, the terminal stores of all products or services can be referred to as stores. At present, the clothing brand stores in China are developing at an unprecedented speed. The marketing concept of "winning the terminal" and "channel is king" has become popular in the industry, which further illustrates the importance of terminal performance.

Similarly, the understanding of the clothing brand of the terminal consumer group comes from the overall layout of the brand terminal stores, the display and display of products, the unforgettable experience of the consumer environment, and the high quality standard service.

Therefore, more and more enterprises are beginning to realize the benefits brought by terminal performance to brand communication and sales performance. They have devoted great enthusiasm and attention to shop location, decoration design, product display, window display, unified service, personnel training and so on. The pen has discussed and exchanged the display and display of clothing store products and industry knowledge, and expect more colleagues in the industry to attach importance to and dress up the terminal store.

Display is to place the merchandise in a specific location and to display the product in front of the customers in a certain arrangement.

The following principles should be grasped in display.

Customer centred.

In order to really attract customers' attention and arouse their interest, it is necessary for customers to know and see what they want to see and display their contents and outstanding features. In particular, we should take into account the potential needs and interest points that customers do not realize. That is to say, the key to displaying exhibitions is to highlight "watch" so that they can form "selling points".

Pay attention to artistic techniques and ingenious conception.

We should pay attention to the form of harmony and unity and create beauty to express and excavate the connotations and meanings of commodities, so as to narrow the distance between customers and goods, so that customers can deepen their understanding of goods and brands, create the desire to buy and create a consumption experience.

Highlight commodities and interpret brands.

It shows the style and personality of the commodity, interprets the business philosophy and embodiment of the enterprise and brand, and reflects the value structure and reputation of the commodity in form, content and means, so that customers can choose and buy products in the knowledge, voluntariness and happy mood.

Emphasize individuality and avoid duplication.

When the products are presented, the uniqueness and creativity are just to conform to the customers' pursuit of individualized psychology. The distinctive individualized style and unique design creativity can make people refreshing and memorable.

In short, in the display and display, according to the type, style, grade, quantity and marketing season of the merchandise, the size and spatial pattern of the store or store, as well as the specific circumstances of the target customers, must adhere to the principle of commodity display, and also flexibly use and innovate, so that the merchandise display can achieve the best results.

Create a store atmosphere

To create a comfortable and pleasant shopping environment, we need to design the overall atmosphere of the store, including window design, lighting and lighting, color application, POP advertising application and background music.

The window is a window for communication between apparel stores and terminal customers, which conveys information to consumers. Therefore, when choosing shops, it is mostly a window structure or a sacrificial business area to pform into a window, so as to display and spread through windows.

Window display is not only good-looking, but also durable. It must have some connotations. This shows the real charm of window display, rather than plain and peaceful.

According to the characteristics of clothing products, the themes commonly used in exhibitions are about nature, seasons and society, and life, because the essence of clothing is the medium of communication between man and nature and society.

The theme store display is helpful to attract customers' attention and guide customers to browse and shop.

It can enhance the color and texture of products by lighting up the atmosphere of the store with the help of lighting, displaying the charm of merchandise, emphasizing commodity characteristics, attracting customers' attention and improving the affinity of products.

In the display and display, in order to achieve the unity of the whole, different colors are organically combined, so that the color with contrasts or inconcordance is unified in a basic tone to achieve the goal of harmony.

The use of colors in stores should take into account the principles of "timely", "suitable place", "suitable products" and "right people".

POP is Point of Purchase, meaning "selling point".

In stores

There are always a lot of simple, lightweight and easy to replace advertisements, which are used as commodity labels, brand identities, or simple, lightweight and easy to replace advertisements for commodity introductions and promotions. It is commonly used as a POP advertisement.

POP advertising can greatly enhance the atmosphere in the shop, stimulate customers' desire to buy, establish brand image, wake up the latent consciousness of consumers, and achieve "silent sales".

The main ways of using POP in stores are hanging, cabinet type, floor type, hanging flag, dynamic, sticker, price list and display card.

POP has the characteristics of bright form, simple and striking design, simple and easy modeling language, convenient reading, interesting and intuitive aesthetic effect. Therefore, it shows good affinity, and thus carries out comprehensive and effective communication with customers.

When choosing background music for a store, it is important to note that the type of music must be the same as that of shops and merchandise. The number of music is sufficient, and it will not be duplicated in continuous playback. Music can cater for the interests and styles of customers.

In addition, fresh air and pleasant indoor temperature are very important to customers. Plus the smell that is suitable for store style will make every customer have a good mood to buy goods. Therefore, indoor temperature should be chosen moderately, and the smell of fresheners and incense burner should be light.

Toffler, an American futurist who once predicted the arrival of the third wave, predicted that the next step in the service economy is to experience the economy. People will create more and more economic activities related to experience, and businesses will win by providing experience services.

The so-called experience economy means that enterprises focus on services and take commodities as materials to create memorable feelings for consumers. From the life and situation, they create sensory experience and thinking identity, so as to catch the attention of consumers and change consumer behavior.

The purpose of this exhibition is to homogenize product service, popularize market network and individualize purchase demand. Clothing enterprises are now upgrading sales volume of goods.