Men's Men Hope To Be The Seven Wolves Online.

With the upgrading of Taobao Tmall platform operation strategy in 2013, the era of explosion payment has passed, and more Traditional brand In depth intervention in the electricity supplier, the brand has obviously felt the pressure, coupled with the homogenization of the products and the serious development of the same brand. The development of the brand has met with bottlenecks, and the positioning and high-end brand orientation of the products have become their breakout path.

CEO, a male menswear man, said that in the first two years, after several rounds of fighting on Taobao, the male men broke out of the tight encirclement and achieved better results in sales.

In the first half of the year, most of the men's energy invested in the remodeling of the brand, from the re establishment of the product R & D design team to the later packaging planning, after several months of team efforts, the men's men's clothing has been rebuilt in the second half of this year. The upgraded male brand will expand the brand awareness, increase the viscosity of the consumers, and also breed the new brand.

Superman also revealed that in 2014, men will be able to make further breakthroughs, and hope that men's men's clothing will become the seven wolves online in the next 5~10 years.

It is understood that in the case of male Men's wear In the initial stage of the Taobao environment, Taobao is full of fake goods and cheap goods. The plagiarism is serious, so there is no brand concept to sell. In the early days, men's men's men wear their own products and sell their own products with high cost performance. Therefore, the price advantage has become the marketing strategy of their early entry into the electricity supplier. In addition, it has opened up a new sales mode of the network. The garment industry "OEM brand" has quickly set up the benchmark for the industry on the network, and the rapid rise of 2012 has become a dark horse in the network brand.

With the adjustment of Taobao's new rules, more and more businesses are following the adjustment. The whole line of men's wear is gradually becoming branding and professionalism. Since the beginning of 2013, men's men's clothing has begun to explore new brand strategy, realizing that apart from the visual tonal packaging, it is necessary to differentiate the style of the product in order to stand out.

In 2013, men's men's clothing will carry out a comprehensive brand strategy with commuter wind. Fashion commuter wind is a new style of men's clothing, which is different from business casual style.

In the reconstruction of brand style, Genanx Menswear online brand upgrading will also provide a series of adjustments in the supply chain, brand packaging, supply and marketing platform. In addition to promoting the brand concept in the marketing activities of the e-commerce platform, it will also fully package on WeChat, micro-blog and mobile terminals, and launch the cartoon image spokesperson "Ge Zi". The new version of the official website is also on line with the recent. Through the linkage of each link, we can eliminate barriers and integrate resources within the company, highlighting their brand advantages step by step.

Superman said that the new brand strategy will be more precise in the market breakthrough, improve user experience, understand user needs, so that men in shaping the brand image to deepen, in order to achieve sales and value win-win.

A person who has many years of experience in online brand operation experience believes that the original network brand reshaping the brand depends on the dilemma and perseverance of how to play and choose. Instead of rushing to develop territory, Ge men are "slow" to integrate the resources within the company and do well in order to go further.