Future Clothing Industry: Terminal Retail Capability Will Become The Key To Enterprises' Foothold

Recently, Chinese fashion Casual men's wear The 2013 winter order meeting of the leading brand Warwolf Family with the theme of "power refining" kicked off. At the Winter Ordering Meeting of Warring Wolf Family, a new department - Terminal Department was widely recognized by thousands of store managers, hundreds of dealers and dozens of provincial representatives.

Shi Hairong, Chairman of Warring Wolf Family, believes that "wholesale to retail" is the future clothing With the general trend of the industry, the future competition in the clothing industry will be fought at the terminal, and the retail capacity of the terminal will become the core competitiveness of the enterprise.

On August 25, Fuguiniao men's wear, the veteran brand of Minpai garment enterprises, held an order meeting in Xiamen with the theme of "Chinese gentlemen · retail success". At the meeting, Fuguiniao men's clothing proposed that retail would be promoted to an unprecedented height in the future. It is understood that Fuguiniao men's clothing has also set up a new retail company. Product development, sales channels and retail companies will become the troika of Fuguiniao men's clothing.

For some time, leading military service enterprises in Fujian, including Seven Wolves, Nine Muwang and Lilang, have "switched from wholesale to retail". As early as 2011, Seven Wolves put forward a plan to improve thousands of stores, and improving headquarters and terminals has become the common aspiration of Fujian service enterprises.

Launch the fourth generation terminal store

In order to actively transform to the terminal, Warring Wolf Family has launched the fourth generation new terminal, which has been gradually implemented in thousands of terminals across the country. Industry insiders said that the latest fourth generation store vigorously promoted by Warring Wolf Family is a qualitative upgrade breakthrough of its terminal image. As for the brand new terminal, Feng Li, the assistant director and chief operating officer of Warring Wolf Family, said that the terminal is the window of the brand. It can express vivid brand feelings to consumers, convey brand culture to consumers, and convey the brand's understanding of fashion trends.

"We have developed a new fourth generation terminal image, optimized all aspects of sales services, and upgraded visually, including display Clothing matching And so on. " Zhu Qunbo, director of men's clothing sales channel of Fuguiniao, also revealed to reporters that in 2014, Fuguiniao will make efforts in consumer shopping experience in addition to making new improvements in retail, "the fourth generation terminal will change from single men's clothing to accessories, men's bags, men's shoes , men's wear and other men's products, and strive to create a new brand positioning for Chinese gentlemen. "

　 Fully improve terminal performance

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In addition to improving the image of the terminal, enterprises are more concerned about the improvement of terminal performance.

The Warring Wolf Family further standardized the display through the newly established terminal department. Feng Li introduced that in the store, the performance of each region is different. The store has the best sales position and the worst position. Through scientific planning of moving lines and display changes, the efficiency of unit area can be improved, thus improving the overall efficiency of the store.

In terms of improving the business performance of the store, Fuguiniao men's clothing has made innovations in the ordering mode. It is understood that since this year, Fuguiniao Men's Clothing Realize the transformation from single product ordering to combination ordering, and upgrade from using pad (mobile online ordering system) ordering to iPad (online ordering system based on Apple iPad platform) ordering. "These two reforms are conducive to scientific ordering. Reasonable ordering can increase sales by at least 20% and reduce inventory by 10%." Hong Huihuang, president of Fuguiniao Men's Wear, said.