How Does Brand Clothing Cultivate Consumer Loyalty?

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > tens of thousands of brand enterprises, new brands emerge in endlessly.

The external environment faced by garment enterprises is undergoing important changes: from product scarcity to competition, from production oriented to market oriented, from brand awareness to objective assessment of brand premium.

In this process of change, it is imminent to improve the management fineness of clothing enterprises.

At the same time, the vigorous development of the Internet and mobile terminals will make the brand message both positive and negative. It will be widely pmitted to consumers at the first time. In the face of such a situation, the brand must grasp this trend well.

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< p > nowadays, many excellent a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > has realized the importance of interaction with consumers, such as adopting professional CRM system to enhance interaction with consumers.

So what is the connotation of CRM? CRM? This is a problem that many brands are puzzled about.

Hu Jianfan, chief executive officer of the China information system, explains that CRM is customer relationship management, of which C is Customer (customer), R refers to Relationship (M), M refers to Management (Management), and the most critical of these three is relationship and management.

CRM is mainly in the three aspects of sales, marketing and customer service. It is closely related to the concept of customer centred. However, CRM is not isolated but confined to these three aspects. It also covers other related contents and integrates organically.

"Through the CRM system to manage customers, so as to enhance customer loyalty and retention rate, thereby improving the profitability of enterprises.

To sum up, the integrated CRM communication plan can maximize the unity of consumer communication topics and make full use of communication resources to achieve effective communication effect enhancement.

Mr. Hu Jianfan introduced that the customer relationship management system provided by the European information system can help the brand face the challenges of the social network and mobile e-commerce that have arrived, integrate and manage the resources under the online and offline resources, break the traditional line and offline boundaries through unified content, unified marketing activities, unified membership system and unified rules of integration, so as to achieve effective integration between online and offline, thus forming a complementary and establishing a three-dimensional business ecosystem, giving customers the most real and best shopping experience.

For example, consumers, wherever they are, can interact with brands anywhere, such as physical stores, online stores, micro-blog, social networking, search engines, online video, exhibitions, conferences, home TV, office space, newspapers, magazines, kiosks or cinemas.

The brand side can simply and quickly see their consumers' unified view at any time and anywhere. "

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The p a information system is helping a href= "http://www.91se91.com/news/" > garment enterprises < /a > to use new media to better understand consumers' preferences so as to provide better services for them. In the process, consumers have been involved in brand design and planning.

Its e-CRM system (online customer relationship management system) can also link consumer's online consumption information with CRM system, help enterprises to aggregate online data into CRM system, conduct customer behavior analysis, and reduce marketing costs.

Specifically, it is to analyze professional data of massive consumer data, strengthen the understanding of enterprises, understand consumers, market activities and competitors, improve the visualization and execution of enterprises, then optimize the business process of enterprises, design a set of membership systems that suit their own characteristics, and establish CRM systems suitable for brand development (including membership management, membership service, relationship maintenance, member communication and so on). Finally, according to the business development strategy and consumer behavior of enterprises, a variety of communication channels are integrated to plan diversified marketing activities, such as online digital channels, social media platform activities planning, offline marketing activities, and cross industry joint marketing services.

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< p > < a href= > http://www.91se91.com/ > > garment enterprises > /a > why CRM1 is needed. The cost of striving for a new customer is 5 times 2 that of the old customers, 5% of the customer churn rate, and the profit can be increased by 25%~85%3. A satisfied customer will bring 8 potential businesses, and a dissatisfied customer may affect 25 people's purchase intention.

4, consumer loyalty increased by 5%, and the average profit of enterprises will increase by 25% to 85%.

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< p > < strong > how to make use of CRM system to interact with consumers < /strong > /p >

< p > with the rise of the new wave technology, consumers are no longer regarded as the hunting objects of enterprises, but are individuals with independent minds, minds and spirits. Consumers are trying to find those enterprises that have a sense of mission, vision and values. At the same time, enterprises must try their best to pass on their excellent values.

The implementation of CRM strategy needs to be supported by consumer centered business philosophy and brand culture. It is a business strategy that maximizes consumer value by selecting and managing consumers.

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< p > < strong > the use of CRM system to improve the repeat purchase rate of consumers is shown in Figure < /strong > /p >

< p > we can see that CRM system plays a huge role in maintaining customer relationship, providing consumers with personalized consumption experience and enhancing their loyalty to the brand, so as to achieve the best brand experience.

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< p > < strong > let consumers develop habit of < /strong > a href= "http://www.91se91.com/" > strong > clothing brand < /strong > /a > strong > habit is the focus of future CRM.

< p > for apparel brands, it is quite important to use CRM system to help brands cultivate consumers' habits through improving their satisfaction and sales performance through products and shops.

"What we do now is to help them cultivate their customers' spending habits. When consumers form a habit of a brand or product, it is a powerful force for the brand."

Hu Jianfan explains so much about the power behind CRM.

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< p > in fact, CRM system is developing all the time. The CRM system a few years ago is very different from the present one.

The picture of the customer's information and life status is constantly changing. How to describe the real life state picture of the customer, including their demand for color, size and collocation, is the focus of the future CRM system.

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< p > "our original data are structured, and the future data are all disordered and labelled. How to find these unique labels of consumers in these disordered data is very important.

For example, someone likes to go shopping on Saturday afternoon. They like to wear white a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > and so on. I think that for the CRM system, the most important thing in the future is to define labels for consumers.

Hu Jianfan said.

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