Visit To Korea, CEO Zhao Yingchun

The local policy is very attractive and the foreign policy is very attractive.

Reporter: besides taxes,

What are the contributions to Ji'nan's urban economy and e-commerce industry?

Zhao Yingguang: making fashion brands on Taobao usually relies on two aspects:

Or rely on consumers, such as Beijing and Shanghai, have a strong spending power.

Either rely on industrial bases, such as Jiangsu, Zhejiang and Wuhan.

Such a place is more likely to have fashionable and well known brands.

The city of Ji'nan is neither of them. Therefore, in the traditional mode of thinking, Ji'nan's fashion brand is hard to produce.

So far, Han Du Yi house is a well-known brand on the Internet.

The success of Han Du Yi house is an encouragement and encouragement to those who do e-commerce in Ji'nan.

Let them believe that "Ji'nan can also make a famous brand in the country".

Secondly, the clothing industry in Ji'nan is not very developed. Although our company is very small, it has a positive impact on the local textile and garment industry to a certain extent.

We also have the idea of establishing the Korean clothing industrial park. We hope to introduce the supporting production lines across the country through the form of industrial parks.

The third aspect is the training of e-commerce talents.

Judging from the present situation, the talents, teachers and educational mechanisms needed for e-commerce can not be developed.

It is hoped that our company will develop into thousands of people in the future, and we can cultivate some basic e-business talents, and it will also have a greater impact on the development of e-commerce in the whole region.

It is constantly recruiting people here.

Now there are about 1200 people, probably to 1800 people this year, so there are five hundred or six hundred positions.

Reporter: what resistance and difficulties have encountered in the course of enterprise development?

Zhao Yingguang: Han Du Yi house does fast fashion. The speed of response to the supply chain is very high. Most factories in Ji'nan and Shandong do not have the ability to react quickly. In the early stage of development, they only went to Guangzhou and other places to find factories for cooperation. But at the beginning, the scale of enterprises was small and orders were few, so it was very difficult to find factories that could match well.

In terms of clothing design in Ji'nan, more mature designers can hardly find it. They can only be recruited from the graduates of garment specialty such as arts and crafts college, and then trained.

During the training period, the company needs continuous investment, and the training cycle is relatively long. If you want to make a grade, it will take at least 1 years.

Reporter: please talk about the proposal for Ji'nan's e-commerce enterprises.

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Zhao Yingguang: according to the local conditions, we should establish the core competitiveness of enterprises through mode innovation.

Actively participate in various organizations and exchanges in the industry.

In the key positions related to the Internet, attracting talented people to join can be local or foreign, strengthen team building and establish industry competitiveness based on the whole country.

This reporter: the development environment of e-commerce in Ji'nan compared with the southern cities, such as Hangzhou, the leading city of e-commerce in the whole country, what aspects need to be improved?

Zhao Yingguang: at present, the e-commerce industry in our city is relatively backward.

The lack of attention to e-commerce and the incompletion of e-commerce policies have led to the slow development of the industry.

But in the south, especially in Hangzhou, the degree of concern is relatively high. They call it "one enterprise and one strategy".

Many cities have really given us a lot of temptation, including cities like Shanghai, Hangzhou, Guangzhou and so on. The content of the mail is basically: as long as we have our headquarters here, we can discuss everything well.

In general, the answer we give to each other is: think again!

In fact, we want to stay in Ji'nan. The way that our enterprises grow in Ji'nan must be related to Ji'nan.

One side is water and soil.

Even if we go to Hangzhou, it is not always a good policy to grow into what it is now.

We are thinking about how to coordinate all aspects of the relationship, not just looking at the immediate interests, we must consider comprehensively.

Once ten years cast a "house" in the next three years to seek listing.

Dreams and opportunities promote fashion brands

Zhao Yingguang, general manager of Ji'nan Wan Xin Jia Xin Network Technology Co., Ltd. and Han Du Yi house CEO Zhao Yingguang, a middle-aged man who seems to be a brilliant man, has led the Han Du Yi house to create a miracle: the Internet brand established in 2008 has developed from 17 people at the time of establishment to more than 1200 people.

At present, in addition to the self operated B2C platform, it is also selling on Taobao, Jingdong mall, Dangdang, Amazon, fan Kai pin, Mcglaughlin and other platforms. Taobao ranked first in women's clothing in 2011, and the top three in other brands.

Because of its outstanding influence, in 2011, it received tens of millions of dollars of investment from IDG, a famous investment company.

Moreover, as the largest fund in Korea, the KIP fund has invested 5 million US dollars.

In 1997, 10 years after he graduated from Shandong University, Zhao Yingguang worked for a large state-owned enterprise in Shandong province. The content of his work had nothing to do with electronic marketing.

But it is no accident that Han Du Yi house has come to this day. In Zhao Yingguang's opinion, this is the thick accumulation of his life.

Zhao Yingguang has a deep study of the Internet.

As early as 1987, the national computer team was set up by Zhao Yingguang's secondary school. He was one of the 6 members of the group.

After taking part in the work, Zhao Yingguang was assigned to work in South Korea. The development of electronic commerce in Korea made him realize the convenience and opportunity.

At that time, Zhao Yingguang had begun to "think", and began to pay attention to the e-commerce industry, continue to do market research, prepare for online shop.

In the 2002 years, Zhao Yingguang began to use his spare time to spend his spare time in e-commerce. He sold cosmetics, pregnant women's radiation protection clothing, milk powder and other baby products, and also sold auto supplies. Although he had worked for 5 years, he had not made great progress.

Until 2007, Zhao Yingguang, who had been waiting, sniffed the smell of opportunity.

At that time, one of his friends hopping to a South Korean e-commerce company that made women's clothes. When he visited the company, Zhao Yingguang saw that the company had only four and a half years of history, and the volume of daily orders was as high as 40 thousand.

This surprised him, because he had always thought that a website could sell 100 tickets a day.

Later, the president of the company taught Zhao Yingguang three tips for doing e-commerce: to make women's clothing; to have her own brand; to have more styles and to update quickly.

A few simple words made Zhao Yingguang bold.

Zhao Yingguang, who said that he had done his best and acted vigorously, submitted his resignation immediately after he returned home.

In 2008, he pulled up several partners who had agreed to start business together many years ago, and founded the Han Du Yi house.

The creation of Han Du Yi she is only the beginning of Zhao Yingguang's dream.

As early as he graduated from University, he had developed the idea of starting a business.

During the period of South Korea, the entrepreneurs who received the inspection from South Korea were part of Zhao Yingguang's work. In the 10 years, he received hundreds of Chinese entrepreneurs.

Zhao Yingguang said that as an interpreter and escort, he had the opportunity to communicate with entrepreneurs in depth, and they all explained their business philosophy from their respective perspectives, which had great inspiration for entrepreneurship.

Zhao Yingguang, CEO, said that at the beginning of his business, taking into account the geographical advantages of Shandong near Korea, and by virtue of his experience in Korea for many years, he positioned his online store as a brand purchasing business for "importing Korean goods".

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Zhao Yingguang, who is interested, found that there were many sellers on the Korean version of the Korean version of the women's clothing. But the price of the same style and the same picture was very different. The price of the confusion made the buyer unable to distinguish the quality of the Taobao.

Moreover, online shopping sellers are not quick enough to update their products. "Every time they go is the same thing," prompting buyers to take risks to patronize other online stores, causing customers to run away.

After finding this phenomenon, Zhao Yingguang immediately thought that if there was such a shop, basically every buyer went to see it, there was always a new launch, always picking the right clothes, and the quality and service quality of the products were good. The shop could attract a large number of loyal fans.

Zhao Yingguang said they visited many countries at home and abroad.

After the business mode, it is found that the "buyer system" model of ZARA, a famous clothing company in Spain, is worth learning from.

The word "buyer" comes from the English "FashionBuyer", that is, fashion buyer.

The buyer is a bridge between Brand Company and suppliers, and sometimes becomes a master of "imitation money", but it is totally different from traditional plagiarism.

So, Zhao Yingguang decided to build the Korean family clothing house into a seller with many loyal repeat customers through the buying group system.

Since 2009, the Korean family has started to set up a buying team. "No designer group, because the level is not enough," Zhao Yingguang said humbly. Each buyer group has 5 members, including the electing division, the selection assistant, the copywriter, the order keeper and the clerk, who is responsible for tracking the product dynamics of many Korean brands, selecting products that they think are of good quality, and then buying samples and trial marketing, and then finding factories in China according to the test sale situation.

This makes the product style very much, the renewal speed is very fast, the product quality and the service quality have the basic safeguard.

In order to enhance understanding and communication of Korean brands, Han Du she set up Korea branch.

Although it is located in the channel brand of the buyer system, Zhao Yingguang believes that the selection itself is a kind of design, and they do not exclude the buyer group from designing. Their selector has graduated from the fashion design specialty, understands Korean, and is improving the product according to the characteristics of Chinese consumers.

Zhao Yingguang disclosed that the company had already made profits before its IDG stake.

But at this stage, profit is not their main goal. Accelerating development is regarded as the top priority of the Korean family.

At present, Han Du Yi house has made a plan for future development. In 2015, it is expected that sales will reach 3 billion and the market value will reach US $1 billion.

"The volume of traditional brands is very large, although they haven't yet figured out how to do e-commerce, but they want to understand it sooner or later," Zhao Yingguang said.

More than a month ago, the new men's clothing brand AHM has been listed on a large scale, and the fashion wig series is already on sale.

They plan to go public in 2015, "choose in the United States, but are not sure in the NASDAQ or the NYSE".

Zhao Yingguang said, this is still just the beginning.