What Is The Secret Of Shopping Guide Besides Enthusiasm?

"You can try it on if you like," "this is our new style. Welcome to try it on," similar words seem to have been full of consumers' ears even though consumers have already "brought the dishes", while the guide members in the clothing store are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

Speaking of this, we must consider that clothing guide shopping can not be sold solely on enthusiasm.

Summed up mainly in four aspects: store image, service, sales, products.

What impact will these aspects have on brand image? First, if the store image is good, it will naturally attract more customers. Second, only when customers enter the store, can shopping guide provide services to him.

To give customers a good impression, a relaxed shopping environment, customers are certainly willing to stay, see products, listen to the introduction; third, customers really want to stay, the guide shopping using skilled sales skills, it is possible to put

To go out; fourth, the shopping guide knows the product, and has a wealth of product knowledge, so that he can sell the product better, sell value for money, and even value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

Mature brand terminals and general brand terminals perform differently. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make the terminal image of clothing brand attract consumers? Interview with Wang Jiansi, a real training expert of China clothing terminal, he said, after a large number of surveys found that many clothing store guides are actually expelling customers every day.

"We may sell less clothes every day, but we are not aware of it. What is more serious is the loss of the brand image of the foundation for the survival and development of the shop.

Therefore, the incompetent salesperson is the biggest cost and profit black hole of a store. "

Wang Jiansi believes that all this stems from the fact that the shopping guide uses the communication method and the customary selling skills to communicate with customers. The reason why shopping guides do this is that they simply don't know how to communicate with customers.

In fact, the way that shopping guides express content is much more important than the content itself.

Related links:

The four roles of excellent shopping guide are:

1, the image of the enterprise: often communicate with customers face to face, every move and action, in addition to representing the personal accomplishment / quality, in the eyes of the customer represents the company's service style and mental outlook, so we should always pay attention to their behavior, so that customers trust, happy to come again.

2, information communication communicator: know all kinds of sales promotion information, activity content and duration of the company, introduce details to customers, give detailed introduction, if customers ask questions, they can answer in detail, so as to give customers more reasons for buying.

3. Customer's life consultant: we should fully understand the characteristics, usage, function, value and benefits of every product that we sell.

Only in time can we provide customers with the best advice and help.

Therefore, excellent shopping guide not only has the best performance on the service and performance, but also is the customer's life consultant, should stand on the customer's position to give them advice and suggestions.

4, consumers' service ambassadors: in modern competition, the advantages come from invisible services. A series of small details can conquer customers and overwhelm competitors.