Clothing Stores Should Consider Before Joining The Brand.

Before joining the brand, the answer to the following questions must be very clear in your mind: do you want to join men's wear, women's wear or children's clothing brand? What's the price range of the local products acceptable? If it's women's clothing, do you want to join the brand style of casual wear, professional wear or ladies' dress? What are the preferences of local consumers in clothing purchase? How much money do you plan to invest?

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer market? You can obtain the sales data from the Brand Company directly.

Secondly, according to the brand positioning and product style, how many people in the local area will be interested in buying this product? To judge whether the number of your target customers is enough.

Third. It depends on whether the price of its products is competitive in similar brands. Is the design style consistent with the consumption habits and preferences of local consumers?

Can the affiliate company give you enough profit margin? It's far from enough to look at the surface discount and exchange rate.

In addition, you need to invest in shops rent, store charge, goods capital, personnel wages, monthly store daily expenses.

Estimated revenue: according to the location of the store.

And the sales of the peripheral brands. Estimate the number of sales per day and make the minimum plan so as to get the daily turnover.

We must consider the turbulence of discount sales. Many times, goods are not sold according to the retail price. There will be many promotions and fold ups.

If conditions are limited, we should at least clarify the following basic conditions of the company: the first one.

To shop now, to choose the brand and category to join, we must constantly play the new tricks to have prospects for development.

We must strive to find new opportunities in innovation and reverse the current situation, so that unsalable goods will soon become popular.

In pursuit of growth business, if you do not pursue growth or do not rush to higher goals, you will not appreciate the joy and fullness of being a businessman.

The growth of store business is usually measured by turnover.

If we want to increase our turnover, we must strengthen all related activities, such as sales, procurement, funds and personnel.

Of course, these intensifying work must be based on a sound overall management concept.

Get a reasonable profit

The purpose of opening a shop is to make money. Therefore, we can not blindly attract customers by selling the goods alone, but we should get a normal and reasonable profit with better service content.

Then we take part of the normal profit and invest it in the whole business so as to provide customers with better service and better products in a long-term way, and form a virtuous circle.

To set up a store, we should consider ourselves as the role of purchasing goods for customers while listening to them.

Voice, brainstorming, so that we can fully understand the real needs of customers.

It can be said that understanding customers or market research is the first step in opening a store.

It's not easy to do empathy.

Many times, the success of business lies in whether we can grasp the potential opportunities.

Shops should be good at choosing the right time to investigate the customers' purchase and purchase time, so that they are convenient for sale.

To do a good job of characteristic Kung Fu and do well in store characteristic Kung Fu is to match the appetite of customers, especially the special situations.

In the process of giving play to characteristics, it is sometimes unavoidable to be restricted by the realistic factors such as space, personnel, skills and funds. At this time, we should start with the possible items, step by step, and do well in the featured articles. If we focus on the commodities that we are familiar with and the more competitive products, it is also a special service.