Retail Store Location Skills Tips

Many people have different opinions on whether a place of opening must have a fixed target. Some people are thinking of opening a clothing store and opening a restaurant.

Occasionally, they can see that "any production is suitable", "store is cheap rent", "hurry to contact, so as not to miss the opportunity" and so on newspaper advertisements, will be unable to resist the temptation to make unwise decisions.

In fact, if they thought calmly and analyzed the pros and cons, they would not find it suitable to open retail stores in any area.

Therefore, when considering how to choose a shop address, the operator must consider more carefully so as not to cause unnecessary heavy losses.

(1) how to choose the location of daily necessities store

In general, commodity stores locate customers as housewives living nearby. Accordingly, the choice of store locations is also affected by housewives' behavior patterns and ranges.

Most housewives in the process of purchase do not close up and seek far, because the purchase frequency of all kinds of daily necessities is not the same, for example, the frequency of food and beverage consumption is relatively high, so the market price difference is not very large.

In addition, the general housewives have the psychological inclination of fixed purchase, such as milk, bread and so on. When she decides to buy from a shop on the first day, she will not change easily in the future purchase.

Generally speaking, the price of durable goods is higher than that of daily necessities, and the frequency of customers buying is relatively low.

In order to buy desirable products, people always spare no effort and time in the process of buying, and the scope of their business is much larger.

When opening a business, it is very important to choose a place with convenient pportation and a strong commercial atmosphere.

The purchase circle of durable goods will vary according to the price difference, and it will also be different due to the difference in the nature of the goods. This difference will sometimes be very large, but when opening a shop, the general consideration is the best one within the range of one hour's traffic.

(3) how to open a shop near the school

If you choose to open a shop near the school, then the student is the main target of the retail store.

Therefore, when carrying out shop orientation, operators should aim at some specific needs of students, such as clothing, food, housing, pportation, cultural entertainment, leisure pportation and so on.

Generally speaking, the schools referred to here mainly refer to large and secondary schools.

There are two major and secondary schools, one is located in the suburbs of the city, the other is a convenient pportation center.

Most of the former students rely on the shops around them, and the latter is not necessarily dependent on the surrounding shops because of their location in the city centre.

This is determined by students' study and rest time.

Therefore, a small risk and profitable way of investment is to open a shop near the outskirts of the city, in the remote universities and secondary schools.

Shop location is best within a few hundred square meters from the school.

These retail stores include fashion shops, optical shops, stationery stores, daily necessities stores, bookstores, audiovisual stores, sporting goods stores, bicycle rental shops, etc.

In addition to summer vacation, these retail outlets generally have relatively stable income.

The key to running such shops is that the prices of commodities should be economical.

Although the current consumption level of college students has improved over the past years, most of the students are dependent on their parents to provide their financial resources.

Under normal circumstances, people are accustomed to shopping in some large and medium-sized shopping malls or downtown areas for fashionable or popular goods, but for some daily necessities such as food, cigarettes, alcohol, hardware and groceries, they prefer to buy near the home.

If the retailer can ensure that the merchandise sold has good quality and service, the retail store will soon merge with the residents in the area, and the business of the retail store will become more and more prosperous.

In residential areas, people should take into account this psychological consumption preference.

Not only that, retailers should also consider that since serving the residents in a fixed area, the service content should be closely related to the daily life of the residents in the region.

Operators can set up laundry, food stores, drugstores, clothing stores, children's clothing stores, repair shops, grocery stores, hardware stores, beauty salons and cosmetics shops to meet the needs of residents.

In residential areas, the rent is generally not too high, which means that retail operators will not invest too much in opening stores.

In residential areas, the consumption level of students should not be underestimated. Operators can also take a closer look at student consumption and seek higher profits.

(5) how to open a shop near the station

The location of the shop should be about 100 to 200 meters away from the station. It is the most suitable retail outlet. If you can choose the route that is right for the entrance of the station, or the convenient route to get into and out of the station, that is the best.

Retailers should pay close attention to the favorable terrain near the station. Do not look down on the station. Because there are tourists from all over the world, the vicinity of the station has been regarded as the gold port for opening stores.

Near the station can sell some local specialty shops, gift shops, restaurants, luggage shops, food stores, hotels, entertainment bookstores, consignment stores, beverage shops, fast food restaurants, tourist souvenirs shops, rental and so on.

The business of opening a shop must have the characteristics of low price, life needs and easy to carry.

The station is mainly based on the passengers who take public pport, but because of their age, occupation, hobbies and purposes are different. There are tourists, tourists and relatives. Therefore, when opening a shop, they should focus more on the direction of the shop and the way of operation.

At present, pure office areas are hard to find in large and medium-sized cities, mostly commercial and mixed.

The office area mentioned here is only a relatively large number of lots.

When you open a shop in these lots, you should give full consideration to your main customers are office workers.

The consumption level of such consumers.

The consumption level is high, and the consumers are not very old. Generally speaking, young people aged two or thirty are the main targets for opening a shop.

Most of the consumers in office stores are office workers, local residents and foreign shoppers.

Office workers have a special feature.

Because they only have a short lunch and rest time at noon, they will not walk too far away from the office area, and nearby will become their meal and rest place.

As a result, the closer the office is, the higher the customer's coming rate is, especially the place to eat or coffee shop or cold drink shop.

There are too many classes below.

There is less time to rush to work and to visit your store.

Because of the slack mood, the chance of shopping is increasing naturally, so it is better to set up shop on the way to work.

Where to open and shop in the office area, what kind of shops should be opened?

If the large number of state-owned units in the office area is large, it may not be a good thing, because there are many kinds of functions and service facilities inside it.

It is not a good thing if a store is next to a financial institution. Because the banks do not have financial personnel who handle deposits, loans and withdrawals, they usually do not want to stay in the vicinity.

If the office area is mostly direct selling industry and insurance, it is not good to set up shop in this area, because most of its staff are engaged in field work. If the shops are adjacent to the hypermarkets, the shops will be able to gather crowds, and the shops around them will naturally benefit.

If the institutions in the region are mainly foreign businessmen, the level of consumption is high.

In short, in addition to considering the distribution of industries in the area, the location of opening a shop should also take into account the layout of the buildings in the area, the distribution and extension of the roads, the series or breakage of storefronts, and the direction of the crowd.

In the office area, the best service industries are leisure industry, catering industry and office service.

Due to the short period of time, you should take into account the unity and quick positioning in service and operation.